COOLPIX

Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's most recent product offerings. Music composed by Frank Ferrucci.

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MELVILLE, NY (Feb. 2, 2009) – Nikon Inc. today announced eight new COOLPIX cameras that marry design and function to create high performing, stylish, easy-to-use cameras. These cameras include four Style Series cameras; one Performance Series camera; and three Life Series cameras.

"To find a camera that is a reflection of them, consumers choosing cameras use a host of criteria -- what technology the camera offers, how it looks, how it feels and, of course, the quality of images the camera produces,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Our new COOLPIX cameras combine a series of cutting-edge features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality, to ensure all consumers find a COOLPIX camera to meet their needs."

All eight COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering extremely accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. New features across the COOLPIX line include; Smart Portrait System, which ensures a bright smile being captured without blinking; Enhanced Face-priority Auto Focus, which can detect up to 12 faces-per-image and adjusts brightness on the subject’s face to ensure well-balanced exposure of a whole picture; and Scene Auto Selector which automatically selects the most appropriate mode according to a picture-taking situation. These features take the guess work out of photography and help ensure every picture is a beautiful picture.

NIKON'S NEW COOLPIX S-SERIES FEATURES LEADING TECHNOLOGIES IN STYLISH METAL BODIES

Nikon extends its Style Series line of compact digital cameras with the introduction of the new COOLPIX S630, S620, S230 and S220 cameras. The S-Series boasts a range of trendy colors, sleek bodies, and some of the most innovative technology available in a compact digital camera, making the S-Series ideal for consumers seeking style and superior features at an affordable price. Specific camera features include:
• COOLPIX S230: Innovative Touch Screen Design on a 3.0-inch high resolution LCD; 3x Optical Zoom; One-touch Focus and Zoom, Write and Draw Functions;10.0 megapixels; Scene Auto Selector; Quick Retouch; Smart Portrait System; Blink Proof; 4-Way VR Image Stabilization; ISO 2000 capability; Available in five colors (Plum, Jet Black, Night Blue, Gloss Red and Warm Silver).
• COOLPIX S220: Slim body design (18mm) with 2.5-inch LCD; Scene Auto Selector; 10.0 megapixels; 3x Optical Zoom; Smart Portrait System; Blink Proof; Quick Retouch; 4-Way VR Image Stabilization; Available in six colors (Plum, Graphite Black, Cobalt Blue, Aqua Green, Warm Silver and Magenta).
• COOLPIX S630: Pocket-sized camera with 12.0 megapixels; 7x Optical Zoom; 2.7-inch LCD; Sport Continuous Mode for shooting up to 11 frames-per-second (fps)*; Scene Auto Selector; Quick Retouch; Blink Proof; 4-Way VR Image Stabilization; ISO 6400 capability**; Available in five colors (Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver).
• COOLPIX S620: 12.2 megapixels; 4x-wide Optical Zoom; Incredibly fast start-up time of 0.7 seconds; Subject Tracking; Scene Auto Selector; Quick Retouch; Blink Proof; Motion Detection; 4-Way VR Image Stabilization; ISO 6400 capability full resolution; Available in five colors (Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl).

The new COOLPIX S-Series cameras will be available nationwide February 2009. The S220 will retail for $149.95, the S230 will retail for $229.95, the S620 will retail for $269.95 and the S630 will retail for $279.95.

NIKON'S NEW COOLPIX P90 OFFERS VERSATILITY AND ADVANCED FEATURES

With the new COOLPIX P90, part of the flagship Performance Series of cameras, Nikon introduces the ideal camera for photo enthusiasts, travel photographers and consumers with more advanced photography skills. The camera features a 24x Optical Zoom, covering wide angle to super telephoto [26-624mm (35mm format)], a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating, and 15 fps*** high-speed capability.

Additional features of the P90 include a 4-Way VR Image Stabilization System; ISO 6400**** capability (3mp); electronic viewfinder; Scene Auto Selector; Quick Retouch; and Distortion Control. These features combine to enable consumers to enjoy photo shooting in a wide range of situations.

The Nikon COOLPIX P90 will be available nationwide March 2009 and will retail for $399.95.

NIKON'S NEW LIFE SERIES CAMERAS COMBINE QUALITY AND HIGH PERFORMANCE WITH OUTSTANDING OPERATING EASE

With the introduction of the L100, L20 and L19, Nikon’s Life Series cameras offer a range of zoom and megapixels, including the 15x Optical Zoom NIKKOR lens in the L100, covering from 28mm wide-angle to 420mm telephoto. The L-Series also offers easy to use features, such as Scene Auto Selector and Nikon’s Smart Portrait System, making it the ideal camera line for family photographers looking for great value. Specific camera features include:
• COOLPIX L100: 10.0 megapixels; Large, bright 3.0-inch high-resolution LCD with anti-reflection coating; Scene Auto Selector; 15x Optical Zoom covering wide angle to super telephoto [28-420mm (35mm format)]; Sport Continuous Mode can take pictures up to 30 consecutive frames at 13 fps*****; 4-Way VR Image Stabilization System; and Smart Portrait System.
• COOLPIX L20: 10.0 megapixels; Large, bright 3.0-inch LCD monitor; 3.6x zoom; Easy Auto Mode with Scene Auto Selector; Smart Portrait System; Motion Detection; 5 color options for special effects; and powered by (2) AA batteries; Available in Deep Red.
• COOLPIX L19: 8.0 megapixels; Large, bright 2.7-inch LCD monitor; 3.6x zoom; Easy Auto Mode with Scene Auto Selector; Smart Portrait System; Motion Detection; 5 color options for special effects; and powered by (2) AA batteries; Available in Bright Silver.

The new COOLPIX L100 camera will be available nationwide March 2009 and will retail for $279.95. The new COOLPIX L19 and L20 cameras will be available nationwide February 2009 and retail for $109.95 and $129.95 respectively.

For more information about the new COOLPIX cameras, please visit www.nikonusa.com.

* Feature available only for image sizes of 3M (2048 x 1536) or smaller
** ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller
*** Feature available only for image size of 16:9 (1920 x 1080)
**** ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller
***** Feature available only for image size of 16:9 (1920 x 1080)

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Feb. 2, 2009) – Nikon Inc. today introduced the new L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions. Optimized for action shots, high-powered zoom and simple operation, the L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. The L100 is one of three new L-Series cameras announced today. For consumers seeking a fully-featured camera at a competitive price, Nikon also introduced the L20 and L19, presenting consumers with a strong value proposition.

"The L100 represents a fantastic choice for the family photographer who needs to capture everything from soccer games to portraits,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "It also extends our tradition of previous L-Series cameras, combining ease-of-use, high performance and a tremendous value for consumers."

The L100 achieves its versatility through its 15x Optical Zoom-NIKKOR lens. Covering 28mm wide-angle to 420mm super-telephoto shooting, the lens’ broad focal range can readily handle everything from landscapes and group shots, to tight close-ups and shots taken from a distance.

Additional features of the 10.0-megapixel L100 include:
• Large, bright 3.0-inch high-resolution LCD with anti-reflection coating for easy composition and reviewing of images.
• New Sport Continuous Scene Mode for shooting at up to 13fps* (up to 30 frames when consumers set the resolution to 3MP or lower). This high-speed capture setting helps photographers stay ahead of the action, whether on the football, baseball or soccer fields.
• 4-Way Vibration Reduction (VR) Image Stabilization
o Optical VR image stabilization compensates for the effects of camera shake by moving the image sensor, producing clearer, sharper results in lower lighting or unsteady conditions.
o Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement.
o High ISO 3200** capability creates new opportunities to take sharper, more natural-looking photos in lower light conditions.
o Nikon’s original Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter, and saves the sharpest image.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye Fix™, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Warning, which displays a warning message, should the camera detect that the subject has blinked.

The new L100 camera will be available nationwide beginning April 2009 and will retail for $279.95.

COOLPIX L20 and L19

Nikon complements the L100 with two new cameras that successfully blend features and price to create a strong value proposition. The L19 (8.0 megapixels) and L20 (10 megapixels) cameras leverage proven Nikon innovations, including NIKKOR Glass Lenses, EXPEED™ Digital Image Processing concept, Smart Portrait System, Motion Detection and Easy Auto Mode with Scene Auto Selector. These features combine to create digital compact cameras that combine high performance with outstanding operating ease.

The design of the L19 and L20 cameras complement Nikon’s technology innovation to offer ease-of-use, versatility and portability. For example, the large high-resolution 3.0-inch (L20) and 2.7-inch (L19) LCD monitors offer a bright image that consumers can easily view, even outdoors. The cameras also include dedicated buttons on the top of the body, which make it easy for consumers to switch between shooting and playback modes, as well as contours on the large thumb rest and the body itself to ensure a solid grip. Finally, the cameras are powered by (2) AA-batteries, available anywhere.

The L20 will be available in Deep Red beginning February 2009 and will retail for $129.95. The L19 will be available in Bright Silver beginning February 2009 and will retail for $109.95.

For more information about the new L-Series COOLPIX cameras, as well as the full line of COOLPIX products, please visit www.nikonusa.com.

* Feature available only for sizes of 3M (2048x1536) or smaller
** Available at 3MP or lower resolution

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Feb. 2, 2009) – Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220.

"Our new COOLPIX S-Series cameras combine a series of standard features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "When consumers pull one of the new S-Series camera from their bag or pocket, the camera looks as great as the pictures they take.”

All S-Series cameras incorporate Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. The S-Series cameras also include elements of the enhanced Smart Portrait System, which assists in getting smiling subjects free of red-eye and blinking; 4-Way Vibration Reduction (VR) Image Stabilization, resulting in blur-free pictures, even in low light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings.

Specific camera features include:
• S630: Pocket-sized camera with Sure Grip design and 7x Optical Zoom; 12 megapixels; 2.7-inch LCD with anti-reflection coating; Sport Continuous Mode for up to 11 fps*; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix™, Enhanced Face-Priority AF); 4-Way VR Image Stabilization (Optical VR by CCD shift, Motion Detection, High ISO up to 6400**, Best Shot Selector); Available in five colors: Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver.
• S620: 4x-wide Optical Zoom; 12.2 megapixels; Incredibly quick start-up time of 0.7 seconds; Subject Tracking; 2.7-inch LCD with anti-reflection coating and wide viewing angle; Scene Auto Selector; Smart Portrait System (Smile Mode, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Optical VR by lens shift, Motion Detection, High ISO up to 6400 at FULL resolution, Best Shot Selector); Available in five colors: Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl.
• S220: Slim body design (less than 0.7-inches) with 2.5-inch LCD; 10 megapixels; 3x Optical Zoom; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Electronic VR, Motion Detection, High ISO up to 2000, Best Shot Selector); Available in six colors: Plum, Graphite Black, Cobalt Blue, Aqua Green, Magenta and Warm Silver.

The new COOLPIX S-Series cameras will be available nationwide February 2009. The S630 will retail for $279.95; the S620 will retail for $269.95; and S220 will retail for $149.95. In addition to these three cameras, Nikon also introduced the new S230, which boasts Nikon’s Touch Screen technology (for more information, please see press release, “NIKON UNVEILS NEW S230 TOUCH SCREEN DIGITAL CAMERA,” Feb. 2, 2009).

For more information about the new COOLPIX cameras, please visit www.nikonusa.com.

* Feature available only for image sizes of 3M (2048 x 1536) or smaller
** ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Feb. 2, 2009) – Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.

“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “With the S230, our touch screen brings a new level of sophistication and interaction to consumers, by putting the power of the camera right at their fingertips.”

Touch controls also give users a fun, creative way to do more with their pictures. The camera comes equipped with a stylus that brings an element of personalization and expression. With the Draw Function, users can write or draw on their pictures. The S230 also has the Paint Function, which enables users to add fun frames and stamps to their pictures. The camera saves the images as copies, so the user always has access to the original picture.

In addition to the Touch Screen LCD, the S230 includes several innovative features introduced across the entire COOLPIX line. The S230 incorporates Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness.

The S230 camera also includes new shooting modes, which Nikon has seamlessly integrated into the camera’s interface. These include:
• Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings:
o The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye Fix™, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Proof, which automatically takes two shots and saves the one in which the subject’s eyes are open.
• 4-Way Vibration Reduction (VR) Image Stabilization, which helps enable blur-free pictures, even in low light or unsteady conditions with the following features:
o Electronic VR, which compensates for camera shake within the image processing, which minimizes blurriness in photos and helps ensure crisp, clear images.
o Motion Detection, which automatically sets a faster shutter speed and higher ISO if the camera detects movement from camera shake or if the subject moves.
o ISO 2000 Capability, which makes it easy to take sharper, more natural-looking photos in lower light conditions.
o Best Shot Selector (BSS), which takes a maximum of 10 sequential shots while the shutter button is pressed, and saves the sharpest image, making sure photos are crisp, clear, and detailed.

The new S230 camera will be available nationwide beginning February 2009 and will retail for $229.95. The camera will be available in five colors: Plum, Jet Black, Night Blue, Gloss Red and Warm Silver. The new S230 is one of four new S-series cameras introduced by Nikon today. Other cameras include the S630, S620 and the S220 (for more information, please see press release, “NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA,” Feb. 2, 2009)

For more information about the new COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Feb. 2, 2009) – Photographers seeking high performance with a long zoom in a compact body now have the ideal camera with Nikon’s unveiling of the new P90. As part of the flagship Performance Series of COOLPIX cameras, the P90 offers new features that include a 24x Optical Zoom, a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating; and 15 frame-per-second (fps)* high-speed capability (up to 45 frames). The P90 is the ideal photographic tool for photo enthusiasts, travel photographers and consumers with more advanced photography skills.

“Our portfolio of cameras is designed to ensure that any photographer, at any level can find the camera that feels right for them,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “The P90 blends the best of the digital compact and D-SLR camera worlds, allowing the more advanced consumer to really stretch their photographic capabilities.”

The key to the versatility of the P90 is its 24x Optical Wide Angle Zoom-NIKKOR ED Glass Lens. This lens offers unbeatable compositional freedom, with its wide angle (26mm) to super telephoto coverage (624mm). The broad range lets consumers capture a variety of shots and scenes, ranging from sweeping landscapes to close-up action shots taking place on a sports field.

Additional features of the P90 include:
• 12.1 megapixels for stunning prints as large as 20 x 30 inches, while retaining fine detail.
• 3.0-inch Vari-Angle High Resolution LCD and Electronic Viewfinder make it easy to compose and share pictures with friends and family. The new LCD, with anti-reflection coating, can tilt as much as 90 degrees upward or 45 degrees downward. This enables photographers to shoot from higher angles or from the hip, and thereby make the best use of the reach and range of the 24x zoom lens. The incorporation of the high-resolution electronic viewfinder enables consumers to see through the lens in any lighting condition.
• 4-Way Vibration Reduction (VR) Image Stabilization
o Optical VR image stabilization compensates for the effects of camera shake by moving the image sensor, producing clearer, sharper results in lower lighting or unsteady conditions.
o Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement.
o High ISO 6400**capability creates new opportunities to take sharper, more natural-looking photos in lower light conditions (ISO 3200 and 6400) .
o Nikon’s original Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter, and saves the sharpest image.
• Program, Shutter Priority, Aperture Priority and Manual Exposure modes give ultimate control over images. The D-SLR-type mode-dial on the top of the camera offers consumers greater personal and creative control, in any type of lighting condition.
• New Sport Continuous Scene Mode for shooting at up to 15fps* (up to 45 frames). This high-speed capture setting helps photographers stay ahead of the action.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye Fix™, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Proof, which automatically takes two shots and saves the one in which the subject’s eyes are open.

The P90 will be available nationwide in March 2009 and will retail at $399.95.

For more information on the P90 and all COOLPIX cameras, please visit www.nikonusa.com.

* Feature available only for image size of 16:9 (1920x1080)
** ISO 3200 and 6400 are available only for image sizes of 3M (2048x1536) or smaller

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Join our host Mark Ellwood as he captures the sights, sounds and excitement surrounding Nikon's booth at this year's PhotoPlus Expo. Features interviews with booth attendees, media, professional photographers and more! Music composed by Frank Ferrucci.

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Join Mark Ellwood as he sits down with John Harrington, professional photographer. They talk about photography on the campaign trail, at White House events, debates, etc. - how to get the best photos at rallies and other political events. Music composed by Frank Ferrucci.

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Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.

To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".

Join Mark Ellwood as he sits down with Adam Kuban from Serious Eats while they discuss the relationship between food and photography. Music composed by Frank Ferrucci.

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Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's most recent product offerings. Music composed by Frank Ferrucci.

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MELVILLE, NY (Aug. 7, 2008) - Nikon Inc. today introduced its newest flagship COOLPIX compact camera, the COOLPIX P6000. Featuring 13.5 megapixels, a new, built-in global positioning system (GPS) unit, my Picturetown connectivity and the power of Nikon's exclusive EXPEED™ image processing concept, the P6000 offers the perfect photographic tool for photo and camera enthusiasts seeking the creative control of a D-SLR in the compact body of a COOLPIX camera.

"We are eager to see the response to the integration of the new capabilities for COOLPIX cameras, as the demands of our consumers are always a priority in product design," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The P6000 is an exciting product offering for Nikon's COOLPIX line, as it not only provides expanded creative control for photo enthusiasts, but also empowers them with GPS functionality and my Picturetown connectivity."

The P6000 knows where the "best shots" are taken, thanks to the integration of the new GPS unit. With the added GPS function, P6000 users will be able to record "geotags" of the location where their images are captured based on latitudinal and longitudinal coordinates. This further heightens the photographic experience, allowing users to pinpoint the location via maps available in Nikon ViewNX Software, my Picturetown, Nikon’s photo sharing and storage website, or any other software or website that recognizes GPS data.

Additionally, the P6000 makes my Picturetown connectivity for uploading and sharing photos simple and easy, thanks to added wired LAN support via a dedicated Ethernet port built into the camera. Users can upload their images and data directly from the P6000 with an Ethernet cable to the secure Picture Bank service on my Picturetown.

In line with other COOLPIX P-Series cameras, the P6000 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P6000 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. Owners can utilize two user-defined settings, a shooting menu, an efficient, tabbed menu interface, as well as customizable Function buttons to quickly switch between camera settings.

Additional shooting innovations engineered to maximize image quality and offer greater control over the final results include Nikon’s original COOLPIX Picture Control System and a new NRW* (RAW) support. The COOLPIX Picture Control System features intuitive controls that enable users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome and apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Furthermore, images shot in the all-new NRW* (RAW) format can be opened and viewed in Nikon ViewNX Software (available early October 2008) for increased editing abilities.

Adding even more synergy between D-SLR cameras and compact COOLPIX cameras, the P6000 incorporates a pop-up flash, optical viewfinder for easy composition and the added bonus of system expansion with an optional convertor, Speedlights, and wireless remote control. Nikon's new 0.76x Wide-angle Convertor WC-E76 offers users the option to utilize focal lengths as wide as 21mm (35mm format equivalent). P6000 users can also take full advantage of Nikon's Creative Lighting System with the built-in accessory shoe that supports Nikon's i-TTL flash control, which enables wireless control over one group of remote Speedlights including the newly announced SB-900 Speedlight.

The P6000 features a quality finish and a front panel constructed of solid Magnesium alloy, as well as a comfortable grip and well-placed controls for streamlined performance. The new P6000 camera is compatible with new high-capacity SDHC cards, and utilizes a Nikon EN-EL5 rechargeable Li-ion battery. The P6000 also comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images.

The Nikon COOLPIX P6000 will be available nationwide beginning September 2008 at a MSRP of $499.95.** For more information about the P6000 and other COOLPIX cameras, please visit www.nikonusa.com.

* COOLPIX Picture Control NRW (RAW) files can only be processed in-camera. NRW (RAW) files are compatible for use in-camera, with ViewNX (Windows version only, available early October 2008) or with WIC-based applications. Capture NX, Capture NX2 and NEF files are not compatible with NRW (RAW) images.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. is pleased to introduce the COOLPIX S560, a stylish new compact camera that offers photographic performance and easy-to-use features and controls. Sporting 10 effective megapixels, a 5x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization technology, and 15 user-friendly scene modes, the COOLPIX S560 is the perfect camera for photographers looking for a compact, lightweight camera that is user-friendly with great creative power.

"With the COOLPIX S560, consumers will be excited to discover the power that it packs in its compact camera body," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The S560 delivers cutting-edge performance and features, a beautiful compact design, and easy-to-use controls allowing consumers to look stylish while taking stunning photos."

Making it easier for consumers to capture beautiful pictures, the new COOLPIX S560 comes with Nikon's new Scene Auto Selector mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. The S560 also contains several other unique shooting modes like Smile Mode, which automatically releases the shutter when the selected subject smiles; Food Mode, which automatically adjusts the white balance when capturing close-ups of food; and Portrait Mode, which contains two features: Smile Indicator, which automatically gauges the strength of a subject's smile before shooting; and Blink Warning, which detects that a subject has blinked, offers a quick, magnified visual confirmation, and allows the shot to be retaken immediately to get the desired results.

In addition to these unique shooting modes, Nikon has added two modes designed to help enhance yet simplify consumers' photo sharing experiences: Auto Sort Mode, which automatically categorizes images into folders for easy access, and Favorite Pictures Playback Mode, which takes selected photos in the Favorite folders and makes them an easily viewable slideshow.

The S560 comes equipped with Optical VR Image Stabilization technology, which compensates for the effects of camera shake. The S560 sports a powerful 5x Zoom-NIKKOR lens, which has the ability to cover normal through telephoto focal ranges, as well as macro shooting as close as four inches. The S560 has ISO capabilities as high as 3200*, adding the power to shoot sharper, more natural-looking photos in lower lighting conditions, as well as capture fast-moving subjects with outstanding clarity. Additionally, Auto ISO control can be set to automatically select the optimal sensitivity across a range of ISO 64-800 before taking a photo.

The new COOLPIX S560 showcases stunning quality through its elegant camera body design. The camera body of the S560 features a distinctive contrast of gorgeous curves and artistically sculpted lines, as well as large controls and a comfortable thumb rest that provide simple operation. The S560 also incorporates an amazing 2.7-inch LCD monitor with anti-reflection coating, as well as new and improved shooting displays with revised icons designed to make menu navigation even easier.

Like all cameras in the COOLPIX line, the S560 has Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix™, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S560 is compatible with new high-capacity SDHC cards and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The camera comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S560 will also be featured in new ultra-cool colors: Graphite Black, Cool Blue and Cherry Blossom.

The Nikon COOLPIX S560 will be available nationwide beginning September 2008 at a MSRP of $249.95.** For more information about the S560 and other COOLPIX cameras, please visit www.nikonusa.com.

* ISO 3200 is available only for image sizes of 3M (2048 x 1536) or smaller.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Aug. 7, 2008) - Nikon Inc. today announced the chic COOLPIX S710, a premium compact camera that not only masters the ease-of-use a compact camera offers, but also successfully incorporates many of the functions creative photographers demand from their traditional SLR cameras like Program, Aperture, Manual and Shutter priority modes. Further expanding the Style series of COOLPIX cameras, the S710 features 14.5 megapixels of ultra-sharp resolution, the precision optics of a 3.6x Zoom-NIKKOR wide-angle glass lens and the contours and fine finish of a stainless steel body.

“With the S710, Nikon is further distinguishing itself as a leader in design and innovation," said Bill Giordano, general manager Marketing, COOLPIX products for Nikon Inc. "The COOLPIX S710 answers a consumer demand to offer familiar creative options available to digital Nikon SLR users in the compact, easy-to-use design of a COOLPIX camera."

For sharp photos, the COOLPIX S710 has four features to reduce image blur: full-time Optical VR Image Stabilization technology, which compensates for camera shake; a new Motion Detection feature, which automatically adjusts the camera to a higher ISO sensitivity setting and shutter speed, enabling the user to capture sharper images of moving subjects; Best Shot Selector, which snaps multiple frames and automatically selects the best one; and a high ISO range. The S710 leads the COOLPIX S-series of cameras with outstanding ISO capabilities up to 12,800*, providing a superior range for low-light performance.

The S710 also provides users with creative options for composing and capturing life's varied moments, thanks to the addition of exposure modes and a new Scene Auto Selector Mode. Once only available to users of Nikon's SLR and COOLPIX P-Series cameras, the S710 now offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes. The new S710 also includes Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.

In line with previous COOLPIX cameras, Nikon has incorporated user-friendly imaging innovations into the new S710 that are designed to make the photo-taking process fun and easy. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. Nikon’s new enhanced Face-Priority AF automatically finds and focuses on up to 12 faces within one frame. This feature also provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images.

For sharing and easy composing, the S710 features a huge, bright 3.0-inch LCD monitor with an anti-reflective coating and viewing angle of 170 degrees, easing the composition of photos, even in direct sunlight.

The new S710 camera is compatible with new high-capacity SDHC cards, and utilizes a new slim EN-EL12 rechargeable Li-ion battery. The S710 also comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S710 will also be featuered in three new ultra-cool colors; Graphite Black, Deep Red, and Brilliant Silver.

The Nikon COOLPIX S710 will be available nationwide beginning September 2008 at a MSRP of $379.95.** For more information about the S710 and other COOLPIX cameras, please visit www.nikonusa.com.

* ISO 6400 and 12,800 are available only for images of 3M (2048 x 1536) or smaller
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. today announced the launch of six new COOLPIX digital cameras featuring robust technologies designed to make photography easy and fun. New to the COOLPIX product line and present in each of the new cameras is the Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for carefree photography. Nikon COOLPIX also makes taking great portraits a snap with new technologies, including Smile Mode, which automatically triggers the shutter when a subject is smiling and Blink Warning, which displays a message when it detects that a subject has blinked. In addition to these aforementioned features, present in select models of this new COOLPIX line are amazing technologies such as a TOUCH-SCREEN interface, Wi-Fi transmission and GPS capabilities.

The COOLPIX S60 Has All New TOUCH-SCREEN Interface
Representing the cutting edge of new technology and stylish design, the COOLPIX S60 introduces an entirely new, amazingly innovative, 3.5-inch TOUCH-SCREEN interface that places shooting and playback controls at the user’s fingertips. To accompany its new TOUCH-SCREEN, the COOLPIX S60 features several innovative modes that are seamlessly integrated into the camera’s interface. For crisp, in-focus pictures, the COOLPIX S60 offers consumers the ability to lock the autofocus and exposure on a subject by simply touching the corresponding location on the screen. For great portraits, the S60 features a new Portrait One-Touch Zoom function, which commands the camera to automatically zoom in and capture a subject with the right amount of framing and focus.

Touch controls also bring a new dimension of fun to viewing images on the COOLPIX S60. In playback mode, S60 users have the ability to use their fingertips to scroll through images, and zoom in on their pictures by simply touching the screen. The supplied stylus can be used for a variety of fun functions including: The Draw Function, which allows the user to write notes or add drawings on their images, and the Paint Function, which allows fun frames and stamps to be added to images. The new HD Pictmotion function, combined with HDMI connectivity of the COOLPIX S60, allows high-quality playback of images and slide shows on an HDTV for the ultimate photo sharing experience.

The COOLPIX P6000 Offers Advanced Features and GPS for the Shooter on the Go
The COOLPIX P6000, Nikon’s newest flagship COOLPIX camera, features 13.5 megapixels, a 4x wide-angle Zoom-NIKKOR lens with Extra-low Dispersion (ED) elements, Optical VR Image Stabilization technology and the power of Nikon's exclusive EXPEED™ image processing concept.

The COOLPIX P6000 offers several advanced technologies engineered to maximize image quality and offer greater control over the final results including Nikon’s original COOLPIX Picture Control System and a new NRW*(RAW) Support. The COOLPIX Picture Control System features intuitive controls that enable users to adjust their images to pre-set color palette parameters such as Standard, Neutral, Vivid and Monochrome and apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Furthermore, images shot in the all-new NRW* (RAW) format can be opened and viewed in ViewNX (available early October 2008) for increased editing abilities.

The P6000 knows where the "best shots" are taken, thanks to the integration of a new, built-in global positioning system (GPS) unit. With the added GPS function, P6000 users are granted the opportunity to record "geotags" of the location where images are captured based on their latitudinal and longitudinal coordinates when the picture is taken. This further heightens the photographic experience, allowing users to pinpoint the location via maps available in ViewNX, my Picturetown or any other software that recognizes GPS data.

No Wires, No Problem for the COOLPIX S610c
Nikon continues to be the leader in wireless transfer technology with the COOLPIX S610c. Using the S610c’s convenient Picture Mail button and Nikon’s photo storage and sharing service, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos wirelessly. Through my Picturetown, users can e-mail pictures directly to friends and family, publish pictures to Flickr®, and link their photos to blogs and social networking sites. Each S610c ships with a subscription to Wayport™, valid until August 31, 2011. Wayport is one of the nation’s largest Wi-Fi providers (over 10,000 locations) and available at major hotel chains and over 9,700 participating McDonald’s® restaurants nationwide.

In addition, S610c owners can utilize my Picturetown to securely store up to two gigabytes of pictures and movies, providing a valuable back up to SD memory card storage, with the option to purchase more storage through a my Picturetown Gold account. Not only will users be able to access my Picturetown via their computers, but also through a BlackBerry® as well, providing instant access to their images anytime, anywhere.

“The cameras introduced today represent some of the most cutting edge technology on the market including GPS, touch-screen capabilities and Wi-Fi transfer,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “These cameras not only have features to help consumers take great pictures, but they also enhance the fun factor in photography for everyone, from first time shooters to experienced photographers.”

The new COOLPIX camera line-up will be available nationwide beginning September 2008. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

* COOLPIX Picture Control NRW (RAW) files can only be processed in-camera. NRW (RAW) files are compatible for use in-camera, with ViewNX (Windows version only, available early October 2008) or with WIC-based applications. Capture NX, Capture NX2 and NEF files are not compatible with NRW (RAW) images.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Aug. 7, 2008) – Building on the success of the COOLPIX Style Series of digital cameras, Nikon Inc. is thrilled to introduce the new COOLPIX S610, which blends elegant design and quality construction with high performance and intuitive controls and features. With 10 effective megapixels, a 4x Zoom-NIKKOR wide-angle lens, Optical VR Image Stabilization technology and automated modes like Active Child Mode, the COOLPIX S610 is perfect for consumers looking for a quality camera equipped with powerful photographic tools.

"The S610 is a very fashionable digital camera that packs a lot of technology into a slim and stylish body," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The S610 delivers premium camera features, an industry leading start-up time, and an elegant look for consumers seeking beautiful pictures from an equally attractive camera."

Featuring immediate response, the new COOLPIX S610 possess the world's fastest* start-up time at a mere 0.7 seconds. The camera also features exceptional automated shooting modes, providing an easy shooting experience for the consumer. The S610 is equipped with Active Child Mode, which automatically tracks the movement of subjects, such as children and pets, to ensure that they are in crisp, clear focus, and Nikon's new Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. Adding to the compositional freedom that the S610 offers, Smile Mode can be set to automatically take photos when a subject smiles and Food Mode makes it easy to capture beautiful pictures of cuisine, opening the door to new creative possibilities.

The new COOLPIX S610 comes equipped with three technologies to produce sharp images; Optical VR image stabilization technology, which is designed to counteract the effects of camera shake in low-light situations, ensuring that subjects come out sharp and crisp; high ISO capabilities up to 3200, providing users with added power to shoot clearer, more natural-looking photos in a wide array of settings; and Motion Detection, which automatically selects higher ISO sensitivity settings to enable faster shutter speeds to compensate for camera shake and subject movement.

Enhancing the S610's elegant camera design is a huge, bright high resolution 3.0-inch LCD monitor with a wide-viewing angle of 170 degrees and anti-reflection coating, ideal for photo sharing and composing. Combining the huge LCD monitor with 10 megapixels of sharp resolution and a wide-angle 4x Zoom-NIKKOR lens, the S610 has the right photographic tools needed to deliver outstanding image quality.

By joining the COOLPIX line, the S610 inherits Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix™, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S610 comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The camera is also compatible with SDHC cards, and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The S610 will also be featured in new ultra-cool colors: Midnight Black, Deep Red and Smoke Gray.

The Nikon COOLPIX S610 will be available nationwide beginning September 2008 with an MSRP of $279.95***. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Among compact cameras equipped with 28mm (35mm format equivalent) zoom lens and Optical Vibration Reduction as of August 7, 2008 (according to research conducted by Nikon Corporation).
** Among digital cameras as of August 7, 2008 (according to research conducted by Nikon Corporation).
*** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Aug. 7, 2008) – For fast and easy photo sharing on the go, Nikon is pleased to introduce its sixth generation of Wi-Fi enabled cameras, the new COOLPIX S610c. From the introduction of its first wireless cameras in 2005 to the current COOLPIX S610c digital camera, Nikon has been the worldwide leader in Wi-Fi integration and innovative ways to share memories.* With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires, cables or computers. New to this generation of Wi-Fi cameras, the S610c’s wireless service is provided by Wayport®, allowing consumers to share their images and videos from over 10,000 locations nationwide including over 9,700 participating McDonald’s® restaurants and major hotel chains. As with previous generations of Nikon Wi-Fi cameras, the COOLPIX S610c can also take advantage of users' home wireless networks to email and store pictures on my Picturetown, Nikon’s photo storage and sharing service.

“Because of its innovative and easy-to-use Wi-Fi feature, the COOLPIX S610c is the ultimate camera for the consumer who loves to share their images,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “Through our agreement with Wayport, we are further expanding the wireless capabilities of this camera, allowing consumers to share their images faster and easier than ever before.”

The COOLPIX S610c is the first Wi-Fi camera to utilize the Wi-Fi Protected Set-up (WPS), making it easier than ever to send and store images and videos via Wi-Fi. By using the S610c’s One Touch Email button and Nikon’s my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Not only can images and videos be emailed directly to friends and family from the camera through my Picturetown, but images can also be sent to the photo community sharing website Flickr®, blogs and social networking sites. Each S610c ships with a free subscription to Wayport’s Wi-Fi service valid until August 31, 2011, allowing consumer access to the service’s 10,000 hotspots nationwide.

In addition to an innovative Wi-Fi sharing feature, the S610c boasts 10 megapixels, a 3.6x Zoom-NIKKOR wide-angle glass lens, and a huge, bright 3.0-inch LCD screen. To help ensure the consumer will be able to capture stunningly sharp images, the S610c features an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance. A leader in speed, the COOLPIX S610c starts-up in 0.7 seconds, a class leading start-up time.**

For capturing great portraits with ease, the COOLPIX S610c includes Smile Mode, which programs the camera to automatically take a picture when a subject is smiling, and Active Child Mode, which can focus and track fast moving subjects for perfect, in-focus images. Like all cameras in the COOLPIX product line, the COOLPIX S610c will feature Scene Auto Selector Mode, which automatically selects the correct scene mode for a shooting situation for effortless photography and Motion Detection, which automatically selects the camera’s ISO for perfect, in-focus action shots.

The COOLPIX S610c comes bundled with the COOLPIX Software Suite for transferring, organizing, editing, and sharing images. The camera utilizes a rechargeable Nikon EN-EL12 Li-ion battery and is compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S610c digital camera will be available in Midnight Black nationwide beginning September 2008 with an MSRP of $329.95.*** For more information the S610c and other COOLPIX cameras, please visit www.nikonusa.com.

* Data supplied by IDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670, Aug. 2007
** Among compact cameras equipped with 28mm (35mm format equivalent) zoom lens and VR as of July 2, 2008 (according to research conducted by Nikon Corporation).
***Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

About Wayport, Inc.
Founded in 1996 and based in Irving, Texas, Wayport enables applications, services and devices over a single converged network. Wayport operates more than 14,000 directly enabled and managed locations across 36 countries. Wayport serves notable brands in a variety of vertical markets, including AT&T customers through a managed service agreement. Wayport helps clients create new business capabilities and improve operational efficiencies at premier venues including major hotels, hospitals, McDonald’s and Hertz locations, and other retail brands worldwide. To learn more about Wayport, please visit www.wayport.net or to see locations worldwide, visit www.wayport.net/locations.

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. is pleased to announce the COOLPIX S60. Representing the cutting edge of elegant design and intuitive operation, this stylish compact camera introduces an entirely new, amazingly innovative, 3.5-inch TOUCH-SCREEN LCD and a new graphic user interface that places shooting and playback controls at the user's fingertips.

“We are very excited to introduce the COOLPIX S60,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “When consumers asked for a bigger LCD screen, we listened and created a camera that not only takes great pictures, but is extremely fun to use as well.”

To accompany its new TOUCH-SCREEN LCD, the COOLPIX S60 features several innovative shooting modes that are seamlessly integrated into the camera’s interface. The camera’s only “physical” buttons include the power and shutter release, leaving all the camera functions to the TOUCH-SCREEN display.

For crisp, in-focus pictures, the COOLPIX S60 offers consumers the ability to lock the autofocus and exposure on a subject by simply touching the corresponding location on the LCD screen. For great portraits, the S60 features a new Portrait One-Touch Zoom function, which commands the camera to automatically zoom in and capture a subject with the right amount of framing and focus. Adding to the camera’s ease of use, the COOLPIX S60's TOUCH-SCREEN is customizable with a choice of three different “HOME” screens with large icons that make fingertip selecting of camera modes simple and accurate.

Touch controls also bring a new dimension of fun to viewing images. In playback mode, S60 users have the ability to use their fingertips to scroll through images and zoom in on their pictures by simply touching the screen. The camera also features Auto Image Rotation, which automatically rotates the images for optimal viewing depending on the horizontal or vertical position of the camera. The camera comes equipped with a stylus for a variety of tasks including: the Draw Function, which allows users to write memos or add drawings on their images, and the Paint Function, which allows fun frames and stamps to be added to images. Images will be saved as copies, allowing access to the original image. The new HD Pictmotion function, combined with HDMI connectivity, allows high-quality playback of images and slide shows on an HDTV for the ultimate photo sharing experience.

In addition to the aforementioned features and the new TOUCH-SCREEN interface, the COOLPIX S60 features 10 megapixels, a 5x Zoom-NIKKOR lens, Nikon's hallmark imaging processing concept, EXPEED™ and Optical VR Image Stabilization technology for steady shots. For capturing sharp images in low-light situations, the S60 features ISO capabilities up to 3200 and an auto ISO selector mode which allows the camera to select the optimal ISO settings for different shooting situations.

New to this line of COOLPIX cameras is the Scene Auto Selector mode, which creates a carefree shooting experience by automatically selecting the scene mode appropriate to certain shooting situations such as Portraits, Landscapes and Macro photography. For great portraits, the S60 also features the Smile mode, which automatically releases the shutter when the camera detects a smile on the face of the subject, and Blink Warning, which displays a message when it detects that a subject has blinked, allowing the shot to be retaken or saved according to the user’s preference.

All of the features listed above are elegantly packaged into Nikon’s compact wave-surface design and are available in a choice of Crimson Red, Espresso Black, Arctic White, Burgundy, Champagne Pink, and Platinum Bronze. The COOLPIX S60 utilizes a rechargeable EN-EL10 battery and SD/SDHC memory cards. The camera will come packaged with the COOLPIX Software Suite for editing, sorting and sharing images.

The COOLPIX S60 will be available nationwide in September 2008 at an MSRP of $349.95.* For more information about the S60 and other COOLPIX cameras, please visit www.nikonusa.com.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".

To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".

Join Mark Ellwood as he sits down with Steve Heiner from Nikon. They discuss Nikon's most recent COOLPIX product offerings as well as really getting creative with your photography. Music composed by Frank Ferrucci.

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here.

MELVILLE, NY (April 10, 2008) - With new advances to "bring your circle closer", Nikon is pleased to introduce the latest version of my Picturetown, a smart and state-of-the-art photo sharing and storage service. Featuring improvements in design and interactivity, my Picturetown makes it easier than ever for consumers to securely store their photos and share them with family and friends.

Upgrades to my Picturetown include the following:

• The ability to upload RAW (NEF) files viewable as JPEGs
• The ability to search for photos by the date they were uploaded or taken using a calendar
• A full-screen slideshow option for viewing photos customizable with now up to 25 choices for background music
• A new system allowing users to rate their images on a scale of 0-5
• A seamless interaction with Nikon's Wi-Fi enabled cameras including the newly announced S52c
• The ability to receive photos uploaded via the Eye-Fi™ card

In addition to those listed above, my Picturetown continues to offer easy-to-use upload and organizational tools, the ability to send photos directly to Flickr®, a mobile application viewable on BlackBerry® devices and smart phones and 2GB free of photo storage.

"For the latest version of my Picturetown, we listened closely to consumers' feedback and added new functions and capabilities," said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. "We invite all cameras users to experience my Picturetown, the ultimate destination for storing, organizing and sharing images."

My Picturetown's new features will launch end of April 2008. Two gigabytes of storage will be free with the option to purchase up to 200GB through a my Picturetown Gold Account. For more information on my Picturetown and other Nikon products, please visit www.mypicturetown.com and www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Flickr® and the Flickr® logo are the trademarks of Yahoo! Inc.
Eye-Fi™ is a trademark of Eye-Fi, Inc.
BlackBerry® is a registered trademark of Research in Motion, Limited

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (April 10, 2008) – Nikon Inc. is pleased to announce the COOLPIX P80, a high-performance compact camera built to satisfy the needs of camera enthusiasts and family photographers alike. The P80 harmoniously integrates a 10.1 megapixel CCD image sensor with Nikon’s innovative EXPEED™ digital image processing concept and an 18x optical Zoom-NIKKOR lens designed with the compact and comfortable styling of the Nikon COOLPIX brand.

“The COOLPIX P80 addresses a need from consumers for an ultra-zoom compact camera that offers unrivaled Nikon performance and clarity,” said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “Nikon is proud to continue delivering the highest quality imaging products for photo enthusiasts and aspiring photographers with a broad range of creative control options and superior imaging ability."

Packing the power of 10.1 megapixels, the P80 captures fine detail with the creative freedom to crop and edit. The P80 features Nikon’s legendary NIKKOR optics, ensuring quality images even while at a distance to subjects. The P80’s 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm (35mm format equivalent). To ensure steady shots while utilizing the camera's versatile zoom capabilities, the COOLPIX P80 is equipped with Optical Vibration Reduction (VR).

In line with other COOLPIX P-Series cameras, the P80 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P80 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. What’s more, the P80 has the benefit of an all-new Sport Continuous Mode, allowing users to shoot as many as 30 consecutive pictures at four, six, or a quick 13 frames per second.¹

Capturing photos in lower light conditions is no problem for the P80. With a light sensitivity range up to ISO 6400², users can now create new opportunities to capture more natural-looking photos with minimal light, or fast moving subjects with unparalleled clarity.

Composing and reviewing photos is an enjoyable experience on the large, 2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and 230,000 dots of high resolution. An eye level electronic viewfinder is available for quick easy viewing in challenging lighting conditions.

The P80 also offers quick access to a selection of 15 different scene-optimized and movie modes including the ability to shoot pictures in both black and white and color simultaneously. The new graphical user interface has an enhanced pop-up design allowing for more precise menu navigation and interaction.

Nikon has incorporated its user-friendly Imaging Innovations into the P80, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face-Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. Nikon’s enhanced Face-Priority AF automatically finds and focuses on one person’s face or up to 12 people’s faces within one frame. Face-Priority AF provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P80 comes packaged with Nikon's COOLPIX Software Suite for organizing, editing and sharing photos. It also has PictBridge support and is compatible with SD/SDHC cards. The COOLPIX P80 will be available nationwide beginning April 2008 and has an MSRP of $399.95**. For more information about the P80 and other COOLPIX cameras, please visit www.nikonusa.com.

** Manufacturers Suggested Retail Price. Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.

¹At 3MP and smaller resolution.
²At 5MP or smaller resolution

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (April 10, 2008) – Nikon Inc. is pleased to introduce the new COOLPIX S52 and S52c to its Style Series of digital cameras. These cameras combine Nikon's stunning wave-surface camera body with advanced features designed to produce incredible pictures with ease. With 9.0 effective megapixels, a 3x, 38-114mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and manual sensitivity settings as high as ISO 3200, the COOLPIX S52 and S52c are for consumers looking for a stunning camera that takes equally stunning photos.

“We are pleased to introduce the COOLPIX S52 and the S52c to our Style Series line of compact cameras, as they combine an elegant camera design with advanced imaging capabilities," says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “With the versatile COOLPIX S52 and its Wi-Fi enabled counterpart, the S52c, users will have the opportunity to take incredible pictures with exceptional detail and sharpness."

The COOLPIX S52 and S52c feature Optical VR Image Stabilization technology, which compensates for camera shake as well as ISO capabilities up to 3200, which provide more opportunities to capture fast moving subjects and greater flexibility and clarity when shooting in low-light settings. These cameras also boast an AUTO ISO control, which automatically selects the optimal sensitivity across a range between ISO 100 and ISO 800, and up to ISO 2000 in High-Sensitivity mode.

Providing even more control and freedom in photo taking, the S52 and S52c come with a 3x Zoom-NIKKOR lens designed to capture brilliant detail and vivid colors in every photo and a huge 3.0-inch high-resolution LCD screen allowing easy sharing and viewing of images. Also, these new cameras are built on Nikon's innovative EXPEED™ digital image processing system designed to enhance noise reduction and improve the signal-to-noise (S/N) ratio.

Like all cameras in the COOLPIX line, the S52 and S52c include Nikon's unique image innovations including enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The Wi-Fi enabled S52c can send images directly via email through its Wi-Fi connection, as well as support my Picturetown, Nikon’s photo sharing and storage service. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing Website Flickr®, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of a BlackBerry® device for viewing.

The S52 and S52c both feature the Pictmotion function which will allow users to combine their favorite movies and photos and create in-camera slide shows with music including songs uploaded from iTunes®.

The COOLPIX S52 and S52c come packaged with Nikon's exclusive COOLPIX Software Suite for organizing, editing and sharing photos. The S52 and S52c are SDHC compatible and utilize Nikon's ultra-compact EN-EL8 rechargeable Li-ion battery. The S52 will be available in Crimson Red and Midnight Black. The S52c will be available in Vibrant Black.

The COOLPIX S52 and S52c will be available nationwide in May 2008. The S52 has an MSRP** of $249.95, and the S52c has an MSRP** of $299.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

** Manufacturers Suggested Retail Price. Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

Flickr® and the Flickr® logo are trade marks of Yahoo! Inc.
iTunes® is a registered trademark of Apple Inc.
Blackberry® is a registered trademark of Research in Motion, Limited

NEW YORK (March 25, 2008) - Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Nikon selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.

“Ashton is the perfect choice for this campaign as he embodies both the stylish and fun attributes of Nikon’s COOLPIX Style series cameras," said Lisa Baxt, senior communications manager for Nikon Inc. "Ashton’s collaborative spirit, creativity and approachable personality enhanced our campaign which showcases the great style, sleek colorful design and ease of use of Nikon’s newest COOLPIX Style series cameras.”

"I am thrilled to work with Nikon on this campaign,” said Kutcher. “I think technology today represents so much more than just function – it represents personal style and sophistication. I’m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new COOLPIX cameras.”

The television campaign spots, directed by Emmy award winner Brian Buckley, have Kutcher’s COOLPIX camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Ashton’s pocket. Ashton then notices some surprising pictures when he reviews the photos on his camera's LCD screen. The print campaign, shot by legendary photographer Norman Jean Roy, truly captures the sophisticated yet playful essence of Ashton and the aesthetics of the camera. Following the television and print advertisements, the campaign will come full circle with a uniquely engaging internet component, details of which will be revealed shortly.

For more information on the Nikon COOLPIX Style series cameras and other products from Nikon, please visit http://www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


For J.D. Power and Associates award information go to jdpower.com

Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.

To download high-resolution versions of the videos above, please click here for the clothing store version and here for the hotel lobby version.

MELVILLE, NY (Jan. 28, 2008) – Nikon is pleased to introduce the new COOLPIX S210 to its Style Series line of compact digital cameras. The super thin, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a slim, quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options, and delivers high performance and ease-of-operation.

"With the COOLPIX S210, Nikon has created an affordable compact camera that boasts both style and power" says Bill Giordano, General Manager, marketing, COOLPIX for Nikon Inc. "The gentle contours of the S210’s small camera body will fit comfortably in the user’s hand providing greater mobility. Adding to the camera’s style, the S210 will come in an array of fashionable colors that are sure to excite the style-savvy consumer who is looking for an eye-catching camera that takes stunning photos."

The COOLPIX S210 features Electronic VR Image Stabilization, which is designed to help produce sharper and clearer images, especially in lower lighting conditions or when capturing moving subjects. Users can also take advantage of extended light sensitivity settings as high as ISO 2000. Automatic sensitivity control is also included, which allows users to concentrate on a taking a photo while the camera selects the optimal ISO. To minimize blur, the S210 comes with a High-Sensitivity mode that automatically selects the optimal light sensitivity. The COOLPIX S210 utilizes Nikon's innovative EXPEED image processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio.

The COOLPIX S210 comes with a bright, high resolution 2.5-inch LCD monitor with a wide 170-degree horizontal and vertical viewing angle. The LCD monitor has an anti-reflective coating, easing the composition of photos even in direct sunlight, and an acrylic panel that prevents scratches and fingerprints. The S210 also boasts improved menu displays, as well as revised menu icons that will make framing photos easier than ever before.

Like all cameras in the COOLPIX line, the S210 boasts user-friendly imaging innovations designed to make the photo-taking process fun and easy. These technologies, referred to as Nikon In-Camera Innovations, include In-Camera Red-Eye Fix, D-Lighting, and Face Priority AF*. In-Camera Red-Eye Fix automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive backlight or insufficient flash in images, and Nikon’s enhanced Face-Priority AF automatically finds and focuses on up to 12 people’s faces within one frame, ensuring clear, crisp portraits.

The COOLPIX S210 comes bundled with Nikon's exclusive COOLPIX Software Suite for organizing, editing and sharing photos. The S210 is SDHC compatible and utilizes the Nikon's ultra-compact EN-EL10 rechargeable Li-ion battery. The S210 will be available in a selection of colors such as plum, graphite black, cool blue, and brushed bronze.

The COOLPIX S210 will be available nationwide in March 2008 at an MSRP of $179.95**. For more information about the S210 and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (Jan. 28, 2008) – Nikon is pleased to announce a new addition to its Style Series line of digital cameras: the COOLPIX S520. This slim, ergonomic camera boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520 design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images.

“Nikon is dedicated to the development of stylish cameras with superior performance, easy operation and an intuitive interface," said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “The COOLPIX S520 is a solid contribution to the COOLPIX Style Series line, and we hope that its slim and stunning design, color options, unique technology, and powerful capabilities continue to appeal to the street-savvy trendsetters at which the Style Series is aimed.”

Incorporating Nikon’s new, innovative EXPEEDTM digital imaging processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio, the S520 captures sharp photographs while maintaining image quality and ISO sensitivity up to ISO 2000. Utilizing EXPEED’s power, the S520 also offers new scene modes that help users select the perfect settings for a variety of shooting situations. Making its way into the new line-up of scene modes, Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

What’s more, the S520 makes finding camera modes and images easier, thanks to a new feature that enables users to select three of their favorite 16 available scene modes to appear in the Mode menu for quicker access. Favorite images can now be saved to individual albums as well with the S520’s incorporated in-camera image organization system. Additionally, new viewing options include Face Zoom-in, which allows users to quickly zoom in and switch between faces during playback on the large 2.5-inch LCD screen.

The S520 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The S520 features improved Face-priority AF*, which automatically finds and focuses on up to five face’s within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The COOLPIX S520 will be available nationwide in March 2008 and in an array of colors - including plum and graphite black - at an MSRP of $229.95**. For more information about the S520 and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (Jan. 28, 2008) – Nikon is pleased to introduce a new addition to its COOLPIX Performance Series line of digital cameras: the COOLPIX P60. Developed for the consumer looking for a compact digital camera with creative control, the 8.1 effective megapixel P60 delivers both Program and Manual controls, increased resolution and a 5x Zoom-NIKKOR glass lens with Vibration Reduction (VR) Image Stabilization for stunningly sharp images. The P60 also offers an electronic viewfinder that assists the composition of photos from close-ups to to vast landscapes.

"Great for the camera enthusiast, the COOLPIX P60 offers structure and substance," says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. "The P60 blends a familiar and classic Nikon design with new features and technology.”

The COOLPIX P60 comes with a functional body design and a defined hand grip for secure finger placement and easy operation. The camera’s mode dial includes two exposure modes - Programmed Auto and Manual - to offer consumers creative control over the pictures they take. Programmed Auto [P] mode automatically selects optimal shutter and aperture settings, while Manual [M] mode provides full control over both. Additionally, the P60 is equipped with 15 scene-optimized modes for making portraits, sports, landscapes, beach and snow shots a snap to shoot, as well as four different movie modes to expand users' photography experience.

To ensure sharp and steady images when utilizing the camera’s 5x zoom, the P60 boasts sophisticated VR Optical Image Stabilization technology, which helps overcome the effects of camera shake. The P60 also sports an extended light sensitivity range up to ISO 2000, which helps capture stunning pictures in low light settings. The COOLPIX P60 utilizes Nikon's EXPEEDTM image processing system for enhanced noise reduction and improved signal-to-noise (S/N) ratio, preserving image quality even when shooting at higher ISO settings.

The P60 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The P60 features improved Face-priority AF*, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The camera is powered by two AA-size batteries, adding to its convenient portability. The P60 features PictBridge support and will be compatible with SD/SDHC cards. The P60 will also include Nikon's new COOLPIX Software Suite, to make transferring and editing photos a snap.

The Nikon COOLPIX P60 will be available nationwide beginning March 2008 at a MSRP of $229.95**. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (Jan. 28, 2008) – Nikon's COOLPIX line is receiving a makeover with the addition of six colorful cameras. Available in colors such as Plum, Cool Blue and Ruby Red, these new COOLPIX cameras offer the consumer the opportunity to not only express themselves with their photos but with their cameras as well. In addition to new colorful bodies, the COOLPIX line boasts innovative technologies to ensure the picture is bright, in focus and the subject is free of red-eye. Powering each COOLPIX camera is EXPEED™, Nikon's imaging processing engine to produce sharp photos with outstanding clarity.

"We understand that consumer electronics are now becoming fashion accessories so we are excited to offer the new COOLPIX cameras in exciting and ultra-cool colors," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Not only do these cameras offer superior styling and elegant design, they also offer the extraordinary imaging abilities that are hallmarks of Nikon products."

THE NEW NIKON COOLPIX L18 IS SIMPLE AS POINT AND SHOOT

Compact and easy-to-use, the L18 is an ideal camera for consumers looking to capture life’s memories at an affordable price. The L18 has 8 effective megapixels for generating superior quality prints, a 3x Zoom-NIKKOR lens for creative compositional freedom, Anti-Shake AE for photos with outstanding clarity, and an incredibly bright 3.0-inch LCD screen for sharing images.

Adding to the L18’s ease-of-use, the camera is equipped with an Easy Auto Mode, allowing the user to enjoy carefree shooting without having to adjust any settings or controls. Just press the button and let the camera do the work. Available nationwide starting in March at an MSRP of $139.95, the COOLPIX L18 will be offered in Navy and Ruby Red.

NIKON'S NEW COOLPIX S-SERIES ARE AS STUNNING AS THE PICTURES THEY TAKE

Nikon is pleased to introduce the new COOLPIX S210, S520, S550 and S600 to its Style Series line of compact digital cameras. The super thin, just 18mm, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options such as plum, graphite black, cool blue, and brushed bronze, delivering high performance and ease-of-operation.

The slim, ergonomic COOLPIX S520 boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520's design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images. Additionally, the S520 adds the "Food Mode" to its existing scene modes. Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

The COOLPIX S550 elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, and Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode, which automatically triggers the shutter when the subject smiles, as well as Blink Warning, which displays a warning message when the subject has blinked. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

A standout in the slim-compact camera category, the COOLPIX S600 features an astonishingly fast start-up time, advanced functions, outstanding photographic performance and a slim and stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600’s all-metal body will be available in ultra-cool Slate Black. For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras.

The new COOLPIX S-Series cameras will be available nationwide beginning March 2008. The S210 will retail for 179.95**, the COOLPIX S520 and S550 will retail for $229.95**, and the S600 will retail for $299.95**.

NIKON'S NEW COOLPIX P60 DIGITAL CAMERA BLENDS FUNCTIONAL STYLING AND ADVANCED FEATURES FOR SOLID PERFORMANCE

Developed for the consumer looking for a compact digital camera with creative control, the 8.1 effective megapixel P60 delivers powerful resolution and a 5x Zoom-NIKKOR glass lens with Vibration Reduction (VR) Image Stabilization for stunningly sharp images. A first in the COOLPIX line, the P60 offers an electronic viewfinder for consumers who like to compose a photo with the camera close to their eye.

The COOLPIX P60 comes with a functional body design and a defined hand grip for secure finger placement and easy operation. The camera’s mode dial includes two exposure modes - Programmed Auto and Manual - to offer consumers creative control over the pictures they take. To ensure sharp and steady images when utilizing the camera’s 5x zoom, the P60 boasts sophisticated Vibration Reduction (VR) Image Stabilization technology, which helps overcome the effects of camera shake. The P60 also sports an extended light sensitivity range up to ISO 2000, which helps capture stunning pictures in low light settings.

The COOLPIX P60 will be available nationwide March 2008 with an MSRP of $229.95**. For more information on Nikon's products, please visit www.nikonusa.com.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (Jan. 28, 2008) — Nikon is pleased to introduce the COOLPIX L18, a new addition to its Life Series line of digital cameras. Compact and easy-to-use, the L18 is the ideal camera for consumers looking to capture life’s memories at an affordable price. The L18 has 8 effective megapixels for generating superior quality prints, a 3x Zoom-NIKKOR lens for creative compositional freedom, an incredibly huge and bright 3.0-inch LCD screen for sharing images, and Anti-shake AE for images with outstanding clarity. Available nationwide starting in March, the COOLPIX L18 will be offered in Navy and Ruby Red.

“The COOLPIX L18 is fantastic for consumers who want a full-featured, but affordable camera,” says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “The COOLPIX L18 carries on the tradition of previous L-Series cameras, as it is user friendly, ultra-portable and a tremendous value for consumers.”

Adding to the L18’s ease-of-use, the camera is equipped with an Easy Auto Mode, allowing the user to enjoy carefree shooting without having to adjust any settings or controls. The L18 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The L18 features enhanced Face-priority AF*, which automatically finds and focuses on a subject’s face in a frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images. For composing and displaying images, the L18 is equipped with a huge, bright 3.0-inch LCD screen. When viewing images, the L18 features a special playback option, which magnifies a subject’s face to ensure that each image is scrapbook worthy.

The L18 is equipped with a 3x Zoom-NIKKOR lens for creative control and freedom in a variety of settings, from intimate personal portraits to wide landscapes. Even close-up photography as close as 5.9 inches is as easy as point and shoot.

To ensure steady shots, the L18 has an innovative Anti-shake AE feature that minimizes blurry images by automatically adjusting shutter speeds and ISO settings. For superior low light performance, the L18 has ISO capabilities up to 1600.

In addition, the COOLPIX L18 offers TV-quality movie recording with sound ideal for being played on televisions and computers. The L18 is compatible with AA-size batteries in alkaline, lithium, oxy-nickel and rechargeable forms for ultra-portability. The camera also has 32 MB of internal memory and is compatible with SD and SDHC memory cards.

The COOLPIX L18 even simplifies printing with PictBridge and is USB compatible for transferring pictures to computers and other peripherals. Additionally, the camera includes a complimentary copy of COOLPIX Software Suite for importing, editing and organizing images.

The COOLPIX L18 will be available in stores March 2008 with an MSRP of $139.95**. For more information about the L18 and the full line of COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (Jan. 28, 2008) – Nikon is pleased to introduce the COOLPIX S550, a stylish new camera that elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode and Blink Warning. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

“We are excited to enhance the consumers' photography experience by incorporating Smile Mode and Blink Warning into the new COOLPIX S550,” says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “With these two features, it will be easier than ever to take perfect portraits of friends and family.”

Built on a custom application of Nikon's innovative EXPEEDTM image processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces and special moments.

A first for the COOLPIX camera line, the S550 will feature Smile mode, which automatically fires the shutter when the subject smiles as well as a Blink Warning, which displays a warning message when the subject has blinked. In addition to the aforementioned features, the COOLPIX S550 incorporates Electronic VR Image Stabilization technology, which is designed to help produce sharper and clearer images, especially in lower lighting conditions or when capturing moving subjects. It also offers high ISO capabilities (up to 2000), ideal for capturing images in low-light situations. For consumers that might be unsure about the correct ISO settings for their photos, the S550 is equipped with Automatic Sensitivity Control and High-Sensitivity Mode, which selects the optimal ISO setting for the environment and automatically adjusts to reduce blur.

For sharing and composing, the S550 has a bright 2.5-inch LCD monitor, with an anti-reflective coating and protective acrylic panel, easing the composition of photos and preventing scratches and scuffs. Ideal for sharing photos in a group setting, the COOLPIX S550’s LCD monitor features a 170-degree horizontal and vertical viewing angle.

The S550 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The S550 features enhanced Face-priority AF*, which can now detect and focus on up to 12 faces in a single shot; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The COOLPIX S550 is compatible with SDHC cards and utilizes the ultra-compact EN-EL10 rechargeable Li-ion battery. The camera comes bundled with the new COOLPIX Software Suite for editing, organizing and sharing images.

The COOLPIX S550 will be available at photo-specialty stores nationwide beginning February 2008 at an MSRP of $229.95**. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (Jan. 28, 2008) – Nikon is pleased to introduce the COOLPIX S600, a stylish new camera that features fast start-up time, advanced functions, outstanding photographic performance and a slim, stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600’s all-metal body will be available in ultra-cool Slate Black.

“We are very excited to offer the COOLPIX S600, as we feel the camera embodies the stylish design and advanced imaging capabilities of the COOLPIX Style Series,” says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “With the COOLPIX S600, consumers will be able to take stunningly sharp photos, faster and easier than ever before.”

For sharp photos with outstanding clarity, the COOLPIX S600 features full-time Optical VR Image Stabilization technology, which compensates for camera shake and has ISO capabilities up to 3200, providing an excellent range for low-light performance. For compositional freedom, the S600 is equipped with a 4x Zoom-NIKKOR lens for capturing everything from vast landscapes to intimate portraits, and a 2.7-inch high-resolution LCD screen for shooting and sharing images.

The COOLPIX S600 is a high performance camera, boasting extraordinary speed. It turns on in just 0.7 seconds, making it fastest in it's class. Shutter response and autofocus speeds are quick and responsive, ensuring the camera is always ready to go.

Powering the camera’s function is EXPEEDTM, Nikon’s signature imaging processing system for enhanced noise reduction and improved signal-to-noise (S/N) ratio.

For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras. This feature allows the user to select and frame his or her subject prior to shooting. If the subject moves, the camera will track and focus on the moving subject as you shoot for faster, more reassuring operation and sharper results. Additionally, the COOLPIX S600 features a new Pastel Mode, which produces images with a beautiful watercolor effect.

The S600 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The S600 features enhanced Face-priority AF*, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The COOLPIX S600 comes bundled with Nikon's Software Suite, a powerful and user-friendly tool that makes transferring, organizing, editing and sharing photos a snap. The camera is SDHC compatible and utilizes the ultra-compact EN-EL10 rechargeable Li-ion battery.

The COOLPIX S600 will be available nationwide in March 2008 at an MSRP of $299.95**. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

Join Mark Ellwood as he sits down with Chris Chute, IDC analyst, and Steve Heiner from Nikon. They discuss Nikon's leading wireless imaging technologies and a recent IDC white paper that examines the wireless imaging industry as a whole. Music composed by Frank Ferrucci.

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here.

To help familiarize yourself with the Nikon COOLPIX S700 camera, here’s a short video which offers descriptions of a few of the camera’s coolest features, as well as tips for taking great pictures. Topics in the video include:

-Taking steady shots

-Ensuring the subject is in focus

-Capture bright images

-Utilizing the movie mode

To download the video, please click one of the following links.

Full Resolution (146 MB)

Web-Ready (7 MB)

To help familiarize yourself with the Nikon COOLPIX S51 or S51c camera, here’s a short video which offers descriptions of a few of these camera’s coolest features, tips for taking great pictures and an explanation of how to use the incredibly cool wireless feature of the S51c camera. Topics in the video include:

-Taking steady shots

-Ensuring the subject is in focus

-Capture bright images

-Utilizing the movie mode

To download the video, please click one of the following links.

Full Resolution (250 MB)

Web-Ready (11 MB)

Nikon announced today key findings from IDC, a leading technology analyst, resulting from their white paper titled "The Evolution of Wireless Photography ⁱ " concluding: Nikon has been on the forefront of embracing wireless photography. Since the introduction of its first wireless cameras in 2005 to the current COOLPIX S51c digital camera, Nikon has been the worldwide leader in regards to Wi-Fi integration and innovative ways to share memories such as the new my Picturetown, Nikon’s new photo sharing and storage service. Results are based on IDC’s ongoing research on wireless connectivity, digital camera market research and a consumer survey on the adoption of wireless digital cameras and their propensity to embrace the capability in future camera purchases.

With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires and cables or even computers! The new white paper from IDC states “To date, Nikon is the only digital camera manufacturer to consistently and fully embrace wireless photography. IDC predicts that other top vendors will seek to catch up and embrace wireless photography as well, spurring industry-wide adoption.”

“As the speed and dependability of wireless networks grow, image quality and ease-of-use in digital cameras continue to build. Nikon’s aim is to give the pioneers and the participants of the new web 2.0 an easy way to share not only their photos, but also their lives,” says Bill Giordano, General Manager of Marketing, COOLPIX for Nikon Inc. “Wireless features have advanced significantly since 2005, with changes that consumers can now embrace and easily understand, especially with the recent introduction of the COOLPIX S51c and my Picturetown.”

So how important is the ability to share? The white paper states that 60 percent of respondents cite that they would be somewhat or much more likely to consider one camera over another should it include wireless connectivity. What’s more, respondents said that they would be willing to pay up to $86 more for a camera with this ability.

Nikon continues to enhance this technology to be user friendly and effective based on the needs of consumers. The IDC survey states that 43 percent of U.S. digital camera owners recognized that wireless connectivity is an important feature in choosing a digital camera, and with good reason. Nikon’s wireless COOLPIX S51c camera allows the user to share the photos and movie clips anywhere there is an open access Wi-Fi hotspot. At home, in the office, in a coffee house, airport, a user can simply press a button and have photos sent to email addresses, published to Web sites, or posted on photo sharing communities such as Flickr or Nikon’s own my Picturetown. Business professionals working in the field, such as real estate and building contractors, can utilize Wi-Fi to send pictures directly to prospective buyers or business partners, quicker and easier than connecting the camera and downloading pictures to a computer before sending the image.

Additionally, Nikon engineers digital cameras to enhance not only image quality, but also the “photo-sharing experience” by partnering with service providers T-Mobile®, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile® HotSpots® nationwide* and Flickr®, one of the world’s leading photo sharing communities, to provide consumers with more sharing and viewing options. IDC believes “Nikon's courage in opening its technology is critical for wireless photography to be fully embraced by consumers, and positions the firm well in future consumer mindsets as the manufacturer that helps, rather than hinders, product usage.”

Please click here to view the white paper.

* The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

T-Mobile and HotSpot are federally registered trademarks of Deutsche Telekom AG. ©2007 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

ⁱIDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670 , Oct 2007

MELVILLE, NY (September 13, 2007) - Nikon's newly announced COOLPIX S51c and my Picturetown™ are set to revolutionize the way in which consumers share and store images. my Picturetown, Nikon's new photo sharing and storage service, allows the consumer to email pictures to friends and family, send their pictures to a Blackberry® device for viewing, or post them to a blog or social networking site. Adding to the convenience of this camera, Nikon has partnered with T-Mobile USA to provide COOLPIX S51c customers with a complimentary six month subscription to T-Mobile's® HotSpot® Wi-Fi service for digital cameras, allowing the user to send images and videos to friends and family from the nearly 8,500 T-Mobile HotSpot locations nationwide*.

"Nikon leads the photographic industry in wireless technology," says Bill Giordano, General Manager, Marketing, COOLPIX, Nikon Inc. "Nikon's all-new 'my Picturetown' service allows S51c users to email their images to family and friends across the globe or upload them to Nikon's photo archiving service. The partnership with T-Mobile USA provides customers with the opportunity to share their images easily and seamlessly from a variety of locations."

The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

"Through this partnership with Nikon, T-Mobile HotSpot is expanding the ways customers can stay connected," said Joe Sims, Vice President of New Business at T-Mobile USA. "Now Nikon COOLPIX S51c customers can store and share pictures with friends and family by connecting at thousands of T-Mobile HotSpot locations across the country."

In addition to having this innovative Wi-Fi feature, the COOLPIX S51c is an 8.1 megapixel camera with a 3x Zoom-Nikkor Optical VR Image Stabilization lens with high-quality imaging performance, and advanced sharing technologies.
The COOLPIX S51c digital camera will be available nationwide in September 2007 with an MSRP of $329.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.

* Six months of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S51c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S51c. This offer expires on August 31, 2008.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc., is a member of the T-Mobile International group, one of the world's leading companies in mobile communications, and the mobile telecommunications subsidiary of Deutsche Telekom AG. At the end of June 2007, nearly 112 million mobile customers were served by companies of the Deutsche Telekom group - more than 26.8 million by T-Mobile USA - all via a common technology platform based on GSM, the world's most successful digital wireless standard. T-Mobile's innovative wireless products and services help empower people to connect effortlessly to those who matter most. Multiple independent research studies continue to rank T-Mobile highest, in numerous regions throughout the U.S., in wireless call quality and wireless customer care. For more information, please visit the company's Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG. Stick Together, myFaves, and the myFaves design are service marks of T-Mobile USA, Inc.

NEW YORK (September 11, 2007) - As a supporter of innovation and design, Nikon is set to strike a pose at Style 360, an alternative Fashion Week destination. On September 11th at 11:00 AM, Nikon will act as the title sponsor for Alexis Phifer's first, ever, Ghita runway show at the Metropolitan Pavilion. Phifer's collection of chic evening wear will include photo fashion looks based on the work of esteemed music and editorial photographer, Mark Seliger.

"We are thrilled to be sponsoring the Ghita show as it truly represents the stunning style embodied by Nikon's products," said Lisa Baxt, senior communications manager, for Nikon, Inc. "By incorporating Mark Seliger's images into the show, we are demonstrating the synergies between the art of fashion design and the art of photography."

"The Ghita collection is unique and innovative, similar to the aspirations behind the Nikon brand," said Alexis Phifer, designer of Ghita. "I am excited to be working with Nikon and Mark Seliger, as they have inspired me to create four cutting-edge pieces for my New York Show."

In addition to the fashion show, Style 360 will be auctioning off one of Phifer's photo fashion looks at Henri Bendel's "Brown & White Ball" 100th Birthday Bash on Tuesday, September 11th. Proceeds from the auction will benefit Keep a Child Alive, an organization dedicated to providing relief for the AIDS pandemic in Africa.

The Ghita Show marks Nikon's continued dedication to design and style. Last year, the camera brand sponsored Project Runway's Daniel Franco's Style Lounge Show and worked with designers Zac Posen and Alice Temperley to create stunning fashion accessories.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Ghita
Ghita is the brainchild of Los Angeles based designer, Alexis Phifer, a modest and quiet entrepreneur, but unquestionably one who is blessed with the gift of design. Absorbing every flavor, color, and melody from her far-reaching travels, it is her experiences of all cultures which remain the inspiration behind Ghita's ethereal silhouettes and rich hues. Phifer's designs are complimented by lively color palettes and ultra-luxurious fabrics, making the pieces undeniably suitable for the fashion-forward, young-at-heart, seeking to channel their playful, bold side in the spirit of adventure. Although her dresses maintain a classic sense of elegance, they also pay tribute to a more modern sense of design, with art-deco elements like asymmetry, tiered skirts, jumpers, and bubbly hems. Opulent bows, bias cuts, and inconspicuous straps balance out the ultra-feminine bodies. Her exploration of other cultures has given way to the rise of one of the most unique and sought-after independent lines carried in only the finest retailers. While her collections are inspired by her travels, the name itself, which translates to "pearl of the sea", accurately conveys the very mood of every whimsical dress in the collection.

About Mark Seliger
Mark Seliger's professional roster includes numerous music videos, commercials and projects with artists ranging from Lenny Kravitz to Mick Jagger and companies from Universal Pictures to Sony Music. His current work includes projects with Conde Nast's GQ and Vanity Fair as well as his role as chief photographer for Rolling Stone for the last decade. In My Stairwell is Seliger's most recent addition to a roster of published books, which includes Physiognomy, When They Came To Take My Father, Voices of the Holocaust, and Lenny Kravitz/Mark Seliger.

MELVILLE, NY (August 30, 2007) - Furthering the development of wireless sharing technology in digital cameras, Nikon today introduced the new COOLPIX S51c digital camera. This camera not only sends images via email through Wi-Fi, but it also supports my Picturetown, Nikon's new photo sharing and storage service. In addition to an innovative Wi-Fi feature, the S51c boasts 8.1 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. The S51c is also the first in Nikon's Style line of COOLPIX cameras to utilize the new EXPEED™ image-processing system. To help ensure the consumer will be able to capture stunningly sharp images, the S51c features an Optical Vibration Reduction (VR) image stabilization system and ISO up to 1600, enhancing the camera's low-light performance.

"Not only does the S51c boast superior imaging abilities, but it also enhances the photo sharing experience for the consumer," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "With the S51c and my Picturetown, consumers will be able to easily share and securely store their images, faster and more efficiently than ever before."

Across town or across the ocean, by using the S51c's One Touch Email with the Picture Mail button and Nikon's new photo sharing and storage service, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of a Blackberry® device for viewing. Each S51c ships with a six-month complimentary T-Mobile™ HotSpot™ Wi-Fi service for digital cameras, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile™ HotSpots™ nationwide.

In addition, S51c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies, providing a valuable back up to memory card storage. S51c users are also able to access my Picturetown from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere.

Adding to the advanced sharing capabilities of these cameras, the S51c features a huge, bright, high resolution 3.0-inch LCD monitor with a 160-degree viewing angle and an anti-reflection coating facilitating easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitor serves as an excellent platform for Pictmotion™, which allows users to select up to 200 images along with music that's pre-loaded, or from the user's library. The music and photos are then automatically compiled in-camera to produce audiovisual shows in VGA quality for a truly personalized photo-sharing experience.

For capturing great portraits with ease, Nikon has enhanced their hallmark Face-Priority AF feature. When using the camera's convenient One-Touch Portrait button, the S51c will be able to detect up to five faces in a frame, ensuring in- focus smiles and properly exposed faces. In addition to face detection, S51c users will be able to take advantage of In-Camera Red Eye Fix™, for fixing most instances of red eye, D-lighting, a feature that automatically lightens dark images as well as Optical Vibration Reduction, ensuring sharp pictures. This camera will also utilize EXPEED™, Nikon;s new imaging processing system for enhanced speed and brilliant color reproduction.

In addition to the COOLPIX S51c, Nikon has also today introduced the COOLPIX S51. Similar in features and form, the S51 offers the same stylish body and advanced yet easy to use imaging technologies as the S51c without the wireless transfer capabilities.

Both the COOLPIX S51 and the COOLPIX S51c come bundled with Nikon's COOLPIX software suite for transferring, organizing, editing, and sharing images. The cameras utilize a rechargeable EN-El8 Li-ion battery and are compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S51 and the COOLPIX S51c digital cameras will be available nationwide beginning September 2007. The S51c has an MSRP of $329.95, and the S51 has an MSRP of $279.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 30, 2007) - Nikon today announced the launch of eight new COOLPIX digital cameras specifically designed to give consumers freedom in their picture taking and sharing: that's freedom from wires, freedom from hours in front of a computer, and freedom from poor photos. Created in response to the growing demand for advanced photographic capabilities in an easy-to-use product, the new line of COOLPIX digital cameras incorporates Nikon In-Camera Innovations and other features to ensure high quality photos and a great picture taking experience. Nikon has also created my Picturetown, in conjunction with enhanced Wi-Fi integration, enabling consumers to easily take beautiful pictures, email, and store them at the touch of a button.

"From parents snapping endless pictures of their kids, to taking fun pictures after work at the club, to composing artistic landscapes, Nikon understands that consumer's photographic expertise and needs are different, which is why the latest COOLPIX cameras include a wide array of features and options for every type of photographer," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "With our advancements in regards to Face Priority and Wi-Fi integration, Nikon is making it easier than ever to capture and share great images around the world."

This latest line of COOLPIX cameras includes an enhanced Face Priority AF system, which, when activated, can find and focus on a subject's face before a picture is taken.

Performance will vary by model, but each COOLPIX camera will be able to find and focus on either five or twelve faces in a frame, faster and more efficiently than ever before. Each COOLPIX camera also utilizes a new image processing system, called EXPEEDTM, for enhanced overall digital imaging performance. Nikon has also included Vibration Reduction into a number of the new COOLPIX cameras to ensure sharp and steady pictures by compensating for camera shake.

As an added value to the consumer, Nikon's new L-series camera, the COOLPIX L14 has been engineered to offer superior battery life. The COOLPIX L14 will be able to capture an astounding 1,000 shots with the supplied pair of AA Energizer® e2 ® Lithium® batteries, the most of any camera in its class.

Nikon has also continued to develop its wireless transfer technology with the COOLPIX S51c. Using the S51c's new, convenient One-Touch Email with the Picture Mail button and Nikon's new photo storage and sharing service, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can e-mail pictures directly to friends and family, publish pictures to Flickr ®, and link their photos to blogs and social networking sites. Pictures can also be sent to a Blackberry ® for viewing. Each S51c ships with six-months of complimentary T-Mobile™ Hotspot™ Wi-Fi service for digital cameras, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile ™ HotSpots™, nationwide.

In addition, S51c owners can utilize my Picturetown to securely store up to 2 gigabytes of pictures and movies, providing a valuable back up to SD memory card storage. Not only will users be able to access my Picturetown from their computers, but through a Blackberry ® as well, providing instant access to their images anytime, anywhere.

The new COOLPIX camera line-up will be available nationwide beginning September 2007. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 30, 2007) - Nikon is pleased to introduce two Style series cameras that offer fast response and outstanding photographic performance. Developed for the savvy consumer who appreciates style and demands speed, the 12.1 megapixel S700 and 8.1 megapixel S510 digital cameras deliver increased resolution for high quality photos from the 3x Zoom-Nikkor glass lens, and Optical Vibration Reduction image stabilization technology. Nikon's newest Style series offer picture-taking performance modeled in a sophisticated package: the S700 in sleek brushed aluminum and the S510 in elegant stainless steel.

"With the S700 and S510, Nikon is further distinguishing itself as a leader in compact camera design and innovation," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "These cameras combine elegant yet sophisticated compact designs with quick response to capture any memorable moment."

The COOLPIX S700 and S510 feature several imaging innovations designed to encourage carefree shooting for the consumer. Both cameras incorporate Optical Vibration Reduction (VR) image stabilization, a feature that helps to overcome camera shake to ensure sharp photos at shutter speeds up to three times slower than would normally be possible. They also offer High ISO capabilities: the S700 up to 3200, and the S510 up to ISO 2000, ideal for capturing images in low-light situations.

For sharing and composing, the S700 and S510 have incredibly bright, high resolution 2.7-inch and 2.5-inch LCD monitors, respectively, with an anti-reflective coating, easing the composition of photos, even in direct sunlight. These cameras also have the ability to capture images at a 16:9 aspect ratio, making them ideal for sharing images on wide screen televisions. The S700 also offers Distortion Control that automatically corrects for barrel distortion, making this the ideal camera for cityscapes and interior photography.

Nikon has incorporated user-friendly imaging innovations into the new line of COOLPIX cameras, designed to make the photo-taking process fun and easy. These technologies, referred to as "Nikon In-Camera Innovations" include In-Camera Red-Eye FixTM, D-Lighting, and Face Priority AF. In-Camera Red-Eye FixTM automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images.

Nikon's new enhanced Face-Priority AF automatically finds and focuses on up to 12 people's faces within one frame. This feature also provides faster speed and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

Advanced performance is particularly pronounced in these two cameras. In comparison to other compact digital cameras, the COOLPIX S700 and S510 deliver remarkably fast response including the class leading start-up time of less than one second, and a shutter lag of 5 milliseconds. Nikon's new EXPEEDTM processing engine gives the S700 and S510 enhanced image processing and brilliant color reproduction.

Both cameras are compatible with the new high capacity SDHC cards and utilize the new ultra-compact EN-EL10 rechargeable Li-ion battery.

The COOLPIX S700 and the COOLPIX S510 will be available at photo-specialty stores nationwide beginning September 2007 at a MSRP of $379.95 and $299.95, respectively. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 30, 2007) - Nikon introduced today two new additions to its COOLPIX Performance Series of digital cameras: the COOLPIX P5100 and the COOLPIX P50. Both cameras offer versatility, advanced functions, upgraded features, great picture quality, and ease of use. Additionally, the P5100 and the P50 incorporate Nikon's new EXPEEDTM advanced image processing system and high sensitivity capabilities that will help create incredible pictures in nearly any setting.

"The COOLPIX P5100 and the COOLPIX P50 were designed for the passionate photographer who enjoys advanced camera performance and outstanding picture quality," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "The P5100 and the P50 are the ideal partners for photography enthusiasts who are looking for a compact camera, with a broad range of creative control options, to use alongside their Nikon D-SLR camera."

The COOLPIX P5100
Designed for the consumers looking for more creative control in a compact camera, the 12.1 megapixel COOLPIX P5100 has the ability to capture every last detail, while also providing creative freedom to crop and edit. It features a 3.5x optical Zoom-Nikkor lens, Optical Vibration Reduction (VR) image stabilization, as well as an optimized image menu for producing high-quality images that look stunning in any size.

The P5100 offers program, shutter, aperture and manual exposure modes that allow photographers increased creative control over their photos. Adding to the camera's versatility is its compatibility with add-on system components, such as Nikon's telephoto and wide angle lens converters.

The COOLPIX P5100 features a quality-crafted body that feels immediately familiar in the hand. Made of solid magnesium alloy, the body features a quality finish, a comfortable grip covered in grid-pattern rubber, as well as an optical viewfinder to aid composition in any light condition. The built-in accessory shoe adds support for Nikon Speedlights and advanced i-TTL flash control.

To ensure sharp and steady images, this camera boasts an anti-shake mode that combines the benefits of Optical VR image stabilization and Nikon's exclusive Best Shot Selector, (BSS) that snaps multiple frames and automatically selects the best one. The P5100 has an optical viewfinder and an incredibly bright, high resolution 2.5-inch LCD monitor. The P5100 is powered by a Li-ion rechargeable battery.

The COOLPIX P50
The COOLPIX P50 combines classic design with contemporary performance. Engineered for the photo enthusiast, the P50 delivers easy handling and comfortable ergonomics. The P50 features an 8.1 effective megapixel resolution, a 3.6x wide-angle Zoom-Nikkor lens, and a large 2.4-inch LCD monitor. The P50 boasts an optical viewfinder and Electronic Vibration Reduction to compensate for camera shake at slow shutter speeds. Program and manual exposure modes come standard with the P50, so users have creative freedom when capturing images. The P50 is powered by two AA-batteries adding to the convenience and portability of this camera.

New EXPEED Image Processing System
Top-of-the-line performance and stunning image quality are staples of the COOLPIX P5100 and the COOLPIX P50. Both sport the new EXPEEDTM image processing system combined with enhanced high sensitivity capabilities to ensure the best picture quality. The EXPEEDTM image processing system enhances noise reduction and improves the signal-to-noise (S/N) ratio that preserves image quality even when shooting at higher ISO settings. The P50 extends the light sensitivity range to ISO 2000, while the P5100 extends it to ISO 3200, which makes it easier to capture fast moving subjects, even in lower light conditions.

Simple Yet Advanced Functionality
P5100 and P50 users can also take advantage of the new mode dial which provides quick access to a selection of 15 different scene-optimized modes, movie modes, and macro mode. The new graphical user interface has enhanced the pop-up design, and allows for more precise menu navigation and interaction. Nikon has incorporated its user-friendly Imaging Innovations into the new line of COOLPIX cameras, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as "Nikon In-Camera Innovations" include In-Camera Red-Eye FixTM, D-Lighting, and Face Priority AF. In-Camera Red-Eye FixTM automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. The P5100 and the P50 have PictBridge support and are compatible with SD/SDHC cards.

Nikon's enhanced Face-Priority AF automatically finds and focuses on one person's face or up to 12 people's faces within one frame. Face-Priority AF provides faster speed and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P5100 will be available nationwide beginning September 2007, and the COOLPIX P50 will be available beginning October 2007. The P5100 has an MSRP of $399.95, and the P50 has an MSRP of $229.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera are Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 30, 2007) - Nikon introduced today two new additions to the LIFE family of digital cameras: the COOLPIX L14 and L15. As the ideal companions to capture all of life's moments, these compact, user-friendly cameras combine high performance and easy operation with the latest in imaging technology at affordable prices. Representing the utmost value to the consumer, the L14 will be able to capture an astounding 1,000 shots on a single pair of included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

"With the COOLPIX L14 and L15, users of any experience level can capture great images without having to master complicated features or controls," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "These cameras are great for casual snap-shooters who want to take great pictures, easily."

Building on the success of previous L-Series digital cameras, the L14 and L15 include new technologies designed to enhance the experience of the point-and-shoot consumer. With an enhanced face recognition function, each model will be able to recognize five separate faces, faster and more efficiently than ever before. Additionally, the L14 and L15 incorporate the new EXPEEDTM advanced image processing system for enhanced speed and brilliant color reproduction.

The L14 and L15 also feature In-Camera Red-Eye Fix™, an innovation that automatically corrects red eye. In addition, scenes with poor backlight or underexposed faces can be corrected with the D-Lighting function, which is also done in-camera. After activating these functions or shooting in one of 15 different scene modes, the original settings of these cameras can easily be restored through the Easy Auto Mode. The L15 also offers active full-time Optical Vibration Reduction image stabilization, which compensates for camera shake and minimizes the instances of blurry images.

For composing and displaying images, the L14 and L15 feature incredible, bright LCD screens, measuring 2.4-inches and 2.8-inches, respectively. Adding to the convenient portability of these cameras, both models are compatible with easily accessible AA-size batteries.

The seven megapixel L14 and eight megapixel L15 allow for high-quality prints in a variety of sizes and are easily connected to compatible printers via a PictBridge port for on-the-spot printing without a computer. Each camera features a 3x optical zoom and up to ISO 1000, helping to ensure sharp photos in any setting. In addition to the scene and movie modes found in every COOLPIX camera, the L14 and L15 will have a stop-motion feature, allowing the consumer to create fun, animated movies.

The COOLPIX L14 and L15 will be available in stores September 2007 with MSRP's of $149.95 and $179.95. For more information about these cameras and the full line of COOLPIX products, please visit www.nikonusa.com

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (February 19, 2007) - Nikon has added two new stylish and feature-packed digital cameras to the Nikon COOLPIX Style Series line-up, the S50 and S50c. These cameras combine enhanced imaging quality and performance with an eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast 7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright 3.0 inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. What's more, the COOLPIX S50c also offers the additional advantage of a built in Wireless capability for e-mail and image storage with the enhanced COOLPIX CONNECT 2 service, including the ability to send images to Flickr, the premier photo-sharing community.

"The COOLPIX S50 and S50c combine technologies that are Nikon hallmarks: exquisite design coupled with superior optics and high resolution with advanced picture taking functions that allow anyone to take great pictures," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc.

Bye-bye blur

Not only do the COOLPIX S50 and the COOLPIX S50c feature 7.2 effective megapixels, allowing the consumer to make superior quality prints in a variety of sizes, they also incorporate advanced technologies which help create new opportunities to take sharper, and more natural looking photos. These technologies include the new Optical VR Image Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector (BSS) which can all be activated by pressing the Anti-Shake Button, conveniently located on the top of the camera. These features allow the S50 and S50c to produce shots that are steady, sharp and stunning.

Beauty with brains

Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. These cameras also feature huge, bright, high resolution 3.0-inch LCD monitors with a 170-degree viewing angle and an anti-reflection coating, so they are able to facilitate easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitors serve as excellent platforms for Pictmotion™, which allows users to select their favorite images or movies, as well as music (up to 10 songs) and combine them automatically in-camera to produce audiovisual shows in VGA quality for the ultimate photo-sharing experience.

Going Wireless

COOLPIX S50c users can take advantage of Nikon's wireless transfer features through the latest version of COOLPIX CONNECT. With COOLPIX CONNECT 2 users can share pictures with friends and family from just about anywhere by emailing images directly from the camera through open access wireless hotspots. Extending the camera's wireless photography capabilities, users can now upload their images to their Flickr account. After an initial setup, with Nikon's desktop software, users just choose Flickr from the camera's address menu and hit send while they're in an open hot spot. Photos from the S50c will quickly appear on their designated Flickr account for their contacts to see and enjoy.

Last but not least, S50c owners can utilize COOLPIX CONNECT 2 to store up to 2 gigabytes of images and movies to a secure Nikon server, providing a valuable back-up or an opportunity to clear memory from the SD card when capturing images away from home.

Both the COOLPIX S50 and the COOLPIX S50c come bundled with Nikon's PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing, and sharing photos a snap.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide in April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of $299.95. For more information about these and other COOLPIX cameras, please visit www.nikondigital.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (February 19, 2007) – Looking for a camera designed to meet your digital photography needs? Whether you are a first time user, a style-savvy consumer or a photography buff, Nikon's 2007 COOLPIX line-up has a camera and feature set for you. Nikon has added eight new COOLPIX cameras to its Life, Style, and Performance Series boasting high-quality design, advanced imaging and sharing technologies, and innovative new features.

"This year marks Nikon's 10th Anniversary for COOLPIX and each generation of compact cameras includes superb technologies, allowing consumers to capture great pictures with ease," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "For the 2007 line-up, we continued to make the picture taking process simple and easy while producing cameras with distinctive feature sets, allowing the consumer to choose a camera that meets their digital photography needs."

NIKON'S NEW L SERIES CAMERAS: MEMORIES MADE EASY & AFFORDABLE

Designed with the casual snap-shooter in mind, the Nikon COOLPIX L10, L11 and L12 combine high-quality design and construction with user-friendly features at affordable prices. All three cameras utilize a 3x optical Zoom-Nikkor glass lens, a big, bright LCD and a lightweight, ultra-portable body style. Additionally, each of the new L series cameras boast impressive battery life and a higher light sensitivity, which makes it easy to produce quality shots in low light situations.

With generous effective megapixel values of 7.1 for the COOLPIX L12, 6.0 for the COOLPIX L11 and 5.0 for the COOLPIX L10, users have the ability to produce clear, crisp pictures. Additionally, the L12 offers Optical VR Image Stabilization, which overcomes camera shake to produce sharper images.

The COOLPIX L10, L11 and L12 will be available nationwide beginning March 2007 at an MSRP of $119.95, $149.95, and $199.95, respectively.

NIKON'S NEW S SERIES CAMERAS FEATURE STUNNING STYLE AND ADVANCED SHARING TECHNOLOGIES

Building on the success of the COOLPIX Style Series of digital cameras, Nikon is pleased to introduce the S50 and S50c. These cameras combine enhanced imaging quality and performance with an eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast 7.2-effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright, high resolution 3.0-inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. Futhermore, the COOLPIX S50c also offers the additional benefit of a built in Wireless capability for e-mail and image storage with the COOLPIX CONNECT 2 services.

COOLPIX S50c users can take advantage of Nikon's wireless transfer features through the latest version of COOLPIX CONNECT. With COOLPIX CONNECT 2 users can share pictures with friends and family from just about anywhere by emailing images directly from the camera through open access wireless hotspots. In addition, S50c users can also store up to 2 gigabytes of images on a secure Nikon server, providing a valuable back-up or an opportunity to clear memory from the SD card when capturing images away from home.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide beginning April 2007. The S50c has an MSRP of $349.95 and the S50 has a MSRP of $299.95.

NIKON ADDS TWO NEW COOLPIX S SERIES CAMERAS THAT BLEND CLASSIC CAMERA DESIGN WITH INNOVATIVE IMAGING TECHNOLOGIES

Nikon has added two new, stylish, and feature-packed digital cameras to the Nikon COOLPIX Style Series line-up, the S200 and S500. Boasting 7.1 effective megapixels, a 3x Zoom-Nikkor glass lens, VR Image Stabilization technologies, and sleek all-metal bodies, these cameras exude high performance and exquisite design. Both cameras feature new body designs; the S200 is constructed from brushed aluminum while the S500 is crafted in stainless steel. Advanced performance is particularly pronounced in the S500; among compact digital cameras the COOLPIX S500 is fast, with an amazing start up time (0.6 seconds) and a shutter lag, in response priority mode (once the camera has focused), of just 0.005 seconds.

In addition to the aforementioned features, the COOLPIX S200 and S500 feature several imaging innovations designed to encourage effortless shooting for the consumer. The S200 utilizes Electronic Vibration Reduction (e-VR) Image Stabilization, a feature that overcomes camera shake for sharper results. For greater vibration control, the S500 features Optical VR Image Stabilization, a feature that compensates for camera shake ensuring sharp images. The S500 features a new Anti-Shake button, located on the top of the camera, which activates high ISO, VR Image Stabilization and Best Shot Selector (BSS) at the same time to produce clearer results in low light or at telephoto zoom settings.

The COOLPIX S200 and the COOLPIX S500 will be available at photo-specialty stores nationwide beginning March 2007 at an MSRP of $249.95 and $299.95 respectively.

NIKON’S NEW COOLPIX P-SERIES CAMERA ALLOWS PHOTOGRAPHERS TO UNLEASH THEIR CREATIVITY

Nikon is pleased to introduce the COOLPIX P5000 to the Nikon COOLPIX Performance Series of digital cameras. The new COOLPIX P5000 offers advanced functions, ease of operation, and high image quality that is sure to satisfy photo and camera enthusiasts. The P5000 boasts 10-effective megapixels, a 3.5x Zoom-Nikkor glass lens, an optical viewfinder, and an incredible, bright 2.5-inch LCD monitor with anti-reflection coating. The P5000 also incorporates a new advanced image-processing engine, which optimizes low light performance and color reproduction, and Nikon's Optical VR Image Stabilization, which compensates for camera shake to create sharper images.

COOLPIX P5000 users can take advantage of the new mode dial which provides quick access to a selection of 16 different scene-optimized modes, seven movie modes, Anti-Shake mode and High Sensitivity mode. A turn of the mode dial to Anti-Shake mode activates High ISO and Best Shot Selector (BSS) in addition to VR Image Stabilization, which automatically sets the optimal ISO for steady results, and will allow users to select and save the best image from up to ten sequential shots. In addition, the mode dial has the choice of Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes for even greater camera control.

The COOLPIX P5000 is compatible with add-on system components to extend the users creative possibilities, including the Wide-angle lens Converter (WC-E67) and the Telephoto lens Converter (TC-E3ED). A built-in accessory shoe supports the use of Nikon's advanced i-TTL flash control for external flashes, including the SB-400, SB-600, and SB-800 Speedlights.

The COOLPIX P5000 will be available nationwide beginning March 2007 with an MSRP of $399.95.

Nikon's In-Camera Image Innovations

Unique to COOLPIX digital cameras, and available throughout the line-up, is Nikon’s In-Camera Imaging Innovations, which gives users the power to automatically improve recorded images in-camera. This combination provides quick, easy in-camera functions for enhancing or correcting images including:

• In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography.

• Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.

• D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.

In addition, every new COOLPIX camera features TV Quality Movie Modes (recording movies at up to 30 fps with sound), and scene modes designed to set the camera for optimum performance in a variety of photo settings. Each COOLPIX camera comes bundled with Nikon's exclusive PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing and sharing photos a snap.

*Face-recognition capability may be limited in some shooting conditions.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (February 19, 2007) - Nikon is pleased to introduce the COOLPIX P5000 to the Nikon COOLPIX Performance Series of digital cameras. The new COOLPIX P5000 offers advanced functions, ease of operation, and high image quality that is sure to satisfy photo and camera enthusiasts. The P5000 boasts 10 effective megapixels, a 3.5x Zoom-Nikkor glass lens, an optical viewfinder, and an incredible, bright high resolution 2.5-inch LCD monitor with anti-reflection coating. The P5000 incorporates a new advanced image processing engine, which optimizes low light performance and color reproduction, and Nikon's optical VR image stabilization, which compensates for camera shake.

"The COOLPIX P5000 was designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "The P5000 will be compatible with system-expanding accessories that will allow photographers take their creativity and images to new heights."

High performance and superior image quality are the hallmarks of the COOLPIX P5000. With 10 megapixels of resolution, photographers can capture the finest details in their images, as well as have the ability to crop creatively and produce beautiful large prints. The 3.5x Zoom-Nikkor glass lens provides compositional versatility when zooming in for tight close ups or zooming out to capture expansive landscapes.

The P5000 provides optical VR image stabilization, which helps compensate for camera shake to produce sharper images. The VR stabilizes images displayed on the 2.5-inch LCD, which makes it easier to frame and capture images. Another advantage of the optical VR image stabilization is that it helps achieve smoother action in the movie shooting modes of the P5000 and when using the optional TC-3ED Tele converter with 378mm of telephoto performance.

The COOLPIX P5000 features a new advanced image processing engine with enhanced noise reduction and an improved signal-to-noise (S/N) ratio that preserves image quality even when shooting at high ISO settings. The P5000 extends the light sensitivity range to ISO 3200*, which makes it possible to capture fast moving subjects with outstanding clarity, even in lower light conditions.

COOLPIX P5000 users can take advantage of the new mode dial which provides quick access to a selection of 16 different scene-optimized modes, seven movie modes, Anti-Shake mode and High Sensitivity mode. A turn of the mode dial to Anti-Shake mode activates High ISO and Best Shot Selector (BSS) in addition to VR, which automatically sets the optimal ISO for steady results and will allow users to select and save the best image from up to ten sequential shots. In addition, the mode dial has the choice of Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes for even greater camera control.

The COOLPIX P5000 features a new menu interface that makes navigating and selecting images simple, while providing easy access to advanced functions for enhancing and correcting images. This includes everything from the new image optimization settings, which offer a choice of four color filters for shooting with monochrome filter effects, to barrel distortion control, which can correct images when using a wide-angle converter and can display the corrected image on the LCD in real time.

The COOLPIX P5000 has three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF**, which can automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. Because the P5000 has a 2.5-inch high resolution LCD monitor with anti-reflection coating, viewing the monitor is easy even in bright sunlight. The COOLPIX P5000 also features a new optical viewfinder for those photographers who prefer a classic composition aid.

The COOLPIX P5000 is compatible with add-on system components to extend the user's creative possibilities, including the 24mm*** Wide-angle lens Converter (WC-E67) and the 378mm*** Telephoto Converter lens (TC-E3ED). A built-in accessory shoe supports the use of Nikon's advanced i-TTL flash control for external flashes, including the SB-400, SB-600, and SB-800 Speedlights.

The P5000 also comes with Nikon's PictureProject software. Powerful yet user-friendly software makes transferring, organizing, editing and sharing photos easy. Furthermore, the P5000 has PictBridge support and is compatible with SDHC cards.

The COOLPIX P5000 will be available nationwide in March 2007. The P5000 has an MSRP of $399.95. For more information about these and other COOLPIX cameras, please visit www.nikondigital.com.

*ISO 3200 is available only for images of 5 MP (2592 x 1944) or smaller.
**Face recognition capability may be limited in some shooting conditions.
*** 35mm equivalents

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (February 19, 2007) - Building on the success of the COOLPIX Style Series of digital cameras, Nikon is pleased to introduce the S200 and S500. Boasting 7.1 megapixels, a 3x Zoom-Nikkor glass lens, VR Image Stabilization technologies, and sleek metal bodies, these cameras exude high performance and exquisite design. Both cameras feature a classic camera design as the lens extends from the camera's body when the cameras are turned on; the S200 is constructed from brushed aluminum and the S500 from stainless steel.

Advanced performance is particularly pronounced in the S500. Among compact digital cameras, the COOLPIX S500 is fast; start up time is an amazing 0.6 seconds and shutter lag, in release priority mode, is just 0.005 seconds.

"With the S200 and S500, Nikon is further distinguishing itself as a leader in compact camera design and innovation," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "These cameras pack style and performance into sleek, metal bodies, allowing even the most style-savvy consumer to enjoy the ease and quality of COOLPIX technology."

In addition to the aforementioned features, the COOLPIX S200 and S500 feature several imaging innovations designed to encourage carefree shooting for the consumer. The S200 utilizes Electronic Vibration Reduction (e-VR) Image Stabilization, a feature that electronically overcomes camera shake for sharper results. For greater vibration control, the S500 features Optical VR Image Stabilization, a feature that compensates for camera shake ensuring sharp images at shutter speeds up to three times slower than would normally be possible. Both the S200 and S500 have High ISO capabilities; the S200 up to 1000 and the S500 up to ISO 2000, ideal for capturing images in low-light situations. On the S200, the e-VR Image Stabilization feature is activated by utilizing the camera's easy-to-use menu system. The S500 features a new Anti-Shake button, located on the top of the camera, which activates high ISO, VR and Best Shot Selector (BSS) at the same time to produce clearer results in low light or at telephoto zoom settings.

For image sharing, the S200 and S500 have incredible, bright, high resolution 2.5 inch LCD monitors with an anti-reflective coating, easing the composition of photos, even in direct sunlight. These cameras also have a 16:9 aspect ratio option, making them perfect for sharing images via a high-definition television.

In order to simplify the picture taking process, Nikon has incorporated a new menu interface into the S200 and S500, employing illustrated help dialogs for easy navigation and mode selection. This menu also provides direct access to Nikon's triad of Image Innovations; in-camera functions for enhancing or correcting images including:

- In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common problem that occurs in flash photography.

- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.

- D-Lighting: in playback, the user selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.

On the S500, these features can be activated by pressing the One-Touch portrait button, located on the top of the camera, or selected in the scene modes in the S200.

Both the COOLPIX S200 and the COOLPIX S500 come bundled with Nikon's exclusive PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing and sharing photos a snap. Both cameras are SDHC compatible and utilize the new ultra-compact EN-EL10 rechargeable Li-ion battery.

The COOLPIX S200 and the COOLPIX S500 will be available at photo-specialty stores nationwide in March 2007 at an MSRP of $249.95 and $299.95 respectively. For more information about these and other COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (February 19, 2007) - Nikon is pleased to introduce three new L or "Life" Series cameras to the award winning COOLPIX family. Designed with the casual snap-shooter in mind, the Nikon COOLPIX L10, L11 and L12 combine high-quality design and construction with user-friendly features at affordable prices. All three cameras sport a sharp 3x optical Zoom-Nikkor glass lens, a big, bright LCD and a lightweight, ultra-portable body style. Additionally, each of the new L series cameras boast impressive battery life, and a higher light sensitivity, which makes it easy to produce better pictures in low light situations.

"Nikon's new L-series cameras represent an exceptional value to the consumer, as they are full-featured, easy-to-use and affordable," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "With the introduction of these L-Series cameras, Nikon is making it extremely easy for consumers, who might be new to digital photography, to capture great pictures easily, right out of the box."

COOLPIX L10 & L11

Designed for the entry-level digital photographer, the L10 and L11 boast 5.0 megapixels and 6.0 megapixels respectively, allowing the consumer to generate high-quality prints in a variety of sizes. Each camera features a sharp 3x Zoom- Nikkor glass lens, ensuring creative freedom and a high light sensitivity up to ISO 800, which makes it easy to produce better pictures in low light situations. Both cameras feature large LCD monitors which facilitate the composition and sharing of images; the L10's LCD measures 2.0 inches across while the L11 has a 2.4-inch LCD, ample dimensions for easily viewing and sharing images with friends and family.

COOLPIX L12

In addition to 7.1 megapixels, a 3x optical Zoom-Nikkor glass lens, and a 2.5-inch LCD, the COOLPIX L12 also features Optical VR Image Stabilization, which overcomes camera shake to produce clearer, sharper images. This camera also has ISO capabilities up to 1600, which enables the consumer to take sharper pictures in low light situations and facilitates a faster shutter speed, essential for capturing images of fast-moving subjects. Adding to this camera's ease of use is a new Anti-Shake button, which simultaneously activates VR, High ISO and Best Shot Selector, assuring that pictures will be steady, sharp, and stunning.

Memories Made Easy

In addition to the camera-specific features listed above, Nikon has incorporated user-friendly Imaging Innovations into the entire line of COOLPIX cameras, designed to ease the picture-taking process for the consumer. On the L12, these features are activated by pressing the convenient One-Touch portrait button on top of the camera and can be easily located in the menu systems of the L10 and L11. These technologies, dubbed "Nikon In-Camera Innovations" include:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography.

- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.

- D-Lighting: in playback mode, the user selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.

Additionally, the L Series cameras include handy features such as scene modes, which set the camera for optimum performance in a variety of shooting locations, and a TV Quality Movie Mode for recording video with sound.

The COOLPIX L10, L11 and L12 feature a sleek, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras' convenient portability, all of L-series models are AA-size battery and SDHC memory card compatible, with 7MB of internal memory for the L10 and L11 and 21MB for the L12. Each camera is packaged with a complimentary copy of Nikon's PictureProject Software, which makes it a snap to transfer, organize, edit, and share photos with family and friends.

The COOLPIX L10, L11 and L12 will be available beginning March 2007 at an MSRP of $119.95, $149.95, and $199.95, respectively. For more information about the L-series cameras and other COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (November 27, 2006) - For a limited-time offer this holiday season, Nikon has partnered with Alice Temperley to create a stunning new accessory for the tech-savvy and style-conscious consumer. From November 26, 2006, consumers purchasing the COOLPIX S9 digital camera will receive an exclusive, Temperley for Nikon camera case while supplies last. A national retailer will have extremely limited quantities of this special accessory incorporating one of Temperley's signature prints and promise to go quickly. Consumers are encouraged to scan their holiday circulars to determine which local retail chain will be carrying this item.

"Partnering with a world-renowned designer like Alice Temperley is a very exciting venture for Nikon as we are constantly looking for new ways to integrate style and fashion into our brand," said Lisa Baxt, senior communications manager, Nikon Inc. "Temperley's beautiful designs are taken from her current collection and the Temperley for Nikon case is as stylish as our Nikon COOLPIX S9."

The Temperley for Nikon camera case is crafted in a pink and black chili print from her Fall collection and will feature Temperley's inspiration, "take me everywhere, capture the moment" reminding consumers that photography is always in season, especially during the holidays. The case will be sold with the COOLPIX S9, a sleek, slim, and stylish digital camera from Nikon's Style Series.

The Temperley for Nikon case and COOLPIX S9 package will be available for a limited time only with an MSRP of $249.99. For information on the entire Nikon COOLPIX line, please visit www.nikondigital.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Alice Temperley

For further information please visit www.temperleylondon.com.

MELVILLE, NY (October 13, 2006) - Nikon is at the intersection of high fashion and high-technology this fall with a new partnership to provide a stunning look for style conscious and tech savvy digital camera users. Nikon and Zac Posen, House of Z, LLC, announce the creation of an Exclusive Limited Edition Zac Posen COOLPIX Camera Accessory. Nikon COOLPIX users can now carry their digital camera in a fashionable yet functional camera accessory.

"As a style-focused brand, we are constantly looking for new ways to accommodate the image-savvy consumer. We are thrilled to have the opportunity to work with Zac Posen, a celebrated and talented designer," said Lisa Baxt, senior communications manager, for Nikon, Inc. "This partnership is based on our admiration of his creative talent, his love for Nikon and how his fashion line plays well with the stylish design of the COOLPIX Style Series cameras."

Posen's inspiration came from his current Fall 2006 clothing and hand bag collection with the look and feel of vintage camera cases. The COOLPIX Camera Accessory is made with luxurious Italian leathers which provide stylish durability and complement Posen"s current collection. Posen's signature Z rivets complete the piece as a beautiful accent.

"I've partnered with Nikon because I believe two brands have synergy and both appeal to customers with high expectations for quality and design," said Posen. "Working closely with Nikon has given me the opportunity to create a spectacular accessory for an equally stunning digital camera."

The Zac Posen COOLPIX Camera Accessory will be available beginning October 13th on StunningNikon.com. The limited time, exclusive product will be available to Nikon COOLPIX users only. The accessory was designed for the new line-up of Nikon's COOLPIX Style series digital cameras, including the new COOLPIX S7c and S9. These cameras are stylish, edgy and combine high-quality imaging performance with impressive photo sharing technology, like the S7c's ability to email images from the camera.

For more information about the Nikon and Zac Posen partnership and to secure one of these great looking accessories, visit StunningNikon.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (September 11, 2006) - As a worldwide leader in cutting-edge design, Nikon is poised to walk the catwalk at this year's New York Fashion Week. On September 11th at 3:00 PM, Nikon will act as the title sponsor for Daniel Franco's New York fashion debut at the Metropolitan Pavilion.

"This exclusive STYLELouge sponsorship is an opportunity for Nikon to create tremendous awareness and buzz among the fashion industry insiders, trendsetters and VIP's," said Lisa Baxt, senior communications manager, for Nikon, Inc. "We are constantly looking for new ways to venture into the world of style. We are thrilled to have this opportunity to work with Daniel Franco, as he embodies the stunning style of the Nikon COOLPIX Style Series Cameras.

New York Fashion Week is the ultimate destination for fashion enthusiasts to see newly introduced trends. Nikon appreciates the fashion genius that lies within up-and-comers who push the envelope and move style forward. Daniel Franco's fashion line embodies a fashionable yet functional partnership between technology and design.

"As a designer it is imperative to appease your audience and produce cutting edge fashion," said Daniel Franco, designer and Project Runway contestant. "My clothing line offers me a chance to express my fashionable designs which have been inspired by Nikon's COOLPIX Style Series Cameras."

Nikon's involvement with STYLELounge is the second of the many fashion-centric programs communicating the COOLPIX style message to consumers. Beginning with the Kate Moss advertisements, launched in Spring 2006, these programs are promoting the sleek design, great style and appeal of the Nikon COOLPIX Style Series cameras.

For more information about the Nikon COOLPIX Style Series Cameras, visit StunningNikon.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 24, 2006) - Nikon announced today the addition of a 10x zoom camera with image stabilization to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5, LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The 10x powerful, optical zoom combined with Nikon's VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

"Creativity is written all over this camera. This stylish camera, with a 10x optical zoom, Vibration Reduction and Nikon's expansive in-camera technology, is great to take to a sporting event, concerts, vacation and just about anywhere," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "The COOLPIX S10 makes it easy to take great-looking pictures from almost any angle."

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the images it captures. But even more impressive, the COOLPIX S10 features 6.0 effective megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens - making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera's swivel body design, and a bright 2.5-inch LCD, which allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique Nikon In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion battery, can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there's no need to use a computer at all when printing - just connect the camera straight to a PictBridge-compatible printer and print directly, easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to photography with Nikon's Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it's easy for everyone to gather and watch Pictmotion shows together.

Simply select any favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to compliment the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between images and movies synchronized to the choice of music.

The S10 includes 16 MB of internal memory and operates on an EN-EL5 Lithium-ion rechargeable battery and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit www.nikondigital.com.

*Without Battery or memory card
** Via PictureProject for Windows only.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 24, 2006) - Nikon is pleased to introduce the latest addition to its Style series of digital cameras, the COOLPIX S9. The embodiment of fun, function and fashion, the S9 boasts 6.1 megapixels in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens ensuring sharpness with creative freedom, and a 2.5 inch LCD screen for effortless image composition and display. In addition, Nikon's In-Camera Image Innovations ease the picture-taking process.

"Aimed at the style-savvy consumer who wants a fashionable camera at an exceptional price, the S9 blends beautiful aesthetic attributes and advanced imaging technology," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "The S9's sleek design paired with its ability to take sharp, beautiful pictures allows consumers to capture their memories in style.

Available for the first time in a COOLPIX camera, the S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera's LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object's movement in-camera.

For ease of use, the COOLPIX S9 is equipped with a One-Touch Portrait Button, which activates Nikon's In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S9 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series.

Similar to other COOLPIX cameras, the S9 has 15 scene modes, 4 with scene assist that automatically program cameras settings such as flash and focus for great pictures in a variety of locations and situations.

The S9 features a Date Counter, which provides a visual in-camera countdown to a special occasion as well as a Time Zone function that allows the setting of multiple time zones for easy image sorting after traveling.

The COOLPIX S9 successfully packs all of these features into an ultra-slim, compact metal body. The camera's wave surface body is pleasing to the hand as well as to the eyes as it is comfortable to hold and ultra-portable.

For transferring pictures to computers and other peripherals, the S9 is USB compatible. The camera utilizes a rechargeable EN-EL8 Li-ion battery and can take up to 190 shots on a single charge. For storage, the S9 has 24MB of internal memory and is SD memory card-compatible. The S9 comes with Nikon's PictureProject Software for the importing, editing and organization of images.

The COOLPIX S9 will be available in stores, September 2006 with an MSRP of $249.95. For more information about the S9 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 24, 2006) - Nikon today announced a stylish and edgy new addition to the Nikon COOLPIX Style Series of digital cameras. The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released. The S7c is a slim, sophisticated point-and-shoot camera, which packs good looks and great performance into compact dimensions, while offering the advantage of Vibration Reduction and Nikon innovations for in-camera image editing. The COOLPIX S7c camera includes 7.1 effective megapixels and 3x Zoom-Nikkor ED glass lens.

"The COOLPIX S7c is going to be a top choice for anyone looking for a camera that successfully unites style and technology seamlessly together," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "The COOLPIX S7c customer wants a camera that looks good enough to take with them, captures images wherever they go, and shares those images with their friends."

Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF*, which can automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. In addition, the S7c is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Satisfying shooting is made easier still with a choice of 15 Scene modes.

The COOLPIX S7c can capture everything from wide-open landscapes to tight portraits with outstanding clarity and true-to-life color. And because it features a huge, bright 3.0-inch LCD monitor with an uncommonly wide 170-degree viewing angle, it facilitates easier composition and high-quality playback anywhere. What's more, the COOLPIX S7c offers Vibration Reduction (VR) capabilities that can compensate for camera shake to realize sharper, clearer results. The all new Anti-shake mode can automatically activate electronic VR and Best Shot Selector (BSS) that selects the sharpest image from up to ten sequential shots, while simultaneously setting the optimal ISO for steady results. Nikon added a High-Sensitivity mode in order to make the most of the camera's exceptionally high light sensitivity by choosing the optimal setting up to ISO 1600 for the shooting of fast-moving subjects or sharper results in lower light.

Extending the enjoyment beyond shooting, the COOLPIX S7c offers Pictmotion, a function that lets users select their favorite images and movies as well as music** and visual styles ready for the COOLPIX S7c to combine them automatically in-camera to produce audiovisual shows that can be enjoyed anywhere on the huge built-in LCD. Furthermore, the COOLPIX S7c features a new Stop-Motion movie function that lets users create fun animated movies.

With the incorporation of a Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through picture playback at up to 10 frames per second. For added in camera assistance, Nikon created a Help button, which is now standard on all Nikon's new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

With built-in Wi-Fi, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from the camera's memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it is captured. Wireless printing sends images directly to the printer for printing on a PictBridge-compatible printer***.

In a first for COOLPIX, the COOLPIX S7c is now compatible with Nikon's all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds. Just take the shots, select recipients from the in-camera address list (up to 30 addresses may be entered) and send them straight from the camera's built-in Wi-Fi to a local wireless network. COOLPIX CONNECT is compatible with most open domestic Wi-Fi access points throughout the world and with T-Mobile™ Hotspots in the U.S.A. ****

Every Nikon COOLPIX S7c includes one year of complimentary T-Mobile Hotspot Wi-Fi service (for digital cameras) and the opportunity to connect in over 7,000 U.S. locations.

The service enables a total of up to 50MB of images to be sent to the Nikon COOLPIX Connect server and stored there for up to two weeks. It also sends an email to each specified recipient with a thumbnail and a link to the download page, allowing users to invite friends and family members to view the images right away, and download the images to their own computer or enjoy them as a slideshow.

The COOLPIX S7c will be available nationwide in September 2006. The S7c has an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 24, 2006) - Nikon is redefining the phrase "user-friendly" with its latest addition to the COOLPIX family of digital cameras, the L6. In addition to having 6.0 megapixels, an incredible, bright 2.5 inch LCD screen and Nikon's In-Camera Image Innovations, the L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

"Nikon's new COOLPIX L6 and its partnership with Energizer represent a continued dedication to improving the photography experience for the consumer," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. With the L6, you may never have to worry about missing valuable photo opportunities again because the camera is always ready."

In addition to having ground breaking battery life, the COOLPIX L6 offers a higher light sensitivity, up to ISO 800, than many conventional compact digital cameras, allowing the user to shoot pictures in a lower light without having to worry about their pictures being dark or blurry. The L6 has a higher shutter speed option for freezing time and capturing fast-moving subjects. In addition to these innovations, the camera boasts 6.0 megapixels for generating beautiful prints and a 3x optical Zoom-Nikkor glass lens for creative freedom and an incredible, bright 2.5 inch LCD screen for effortless composition and display.

Like every camera in the COOLPIX family, the L6 is equipped with Nikon's In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. Furthermore, the L6 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition to these features, the L6 has 15 scene modes, which simplify picture taking by automatically programming the camera's settings for great pictures in a variety of locations. Other features include color options for adding different color effects to your pictures, a date counter which visually records the number of days until a special occasion, and several white balance choices. Included with the L6 is a complimentary copy of PictureProject, Nikon's imaging software for organizing, editing and sharing pictures.

The COOLPIX L6 offers 23 MB of internal memory and is compatible with an array of SD memory cards. The L6 uses PictBridge to easily connect to compatible printers.

The COOLPIX L6 will be available in stores September 2006 with an MSRP of $199.95. For more information about the L6 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 24, 2006) - Nikon is pleased to introduce the COOLPIX L5, a new addition to its Life series of digital cameras. Compact and user-friendly, the L5 is the ideal camera for the family snap-shooter that wants a capable, well-featured camera at an affordable price. The L5 has 7.2 megapixels for generating superior quality prints, a 5x zoom lens for creative compositional freedom, an incredible, bright 2.5-inch LCD screen that is easy to view in any condition, and Vibration Reduction, an in-camera stabilization that compensates for shaky hands or vibrations.

"The COOLPIX L5 represents the perfect balance of simple, intuitive design and innovative, useful technology," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "The L5 is a great choice for parents and families or anyone that likes to capture memories on the move."

Building on the success of previous L series cameras, the L5 includes new technology designed to enhance the experience of the point and shoot consumer. The L5 is equipped with a high-powered 5x zoom lens for creative control and freedom in a variety of settings from intimate personal portraits to large or wide outdoor scenes. To help consumers utilize the camera's long zoom capabilities, the L5 features Vibration Reduction, an innovation that minimizes the probability of blurry images by compensating for various levels of camera shake.

For composing and displaying images, the L5 is equipped with an incredible, bright 2.5-inch LCD screen. The LCD displays the Scene Modes menu with 15 Scene Modes, 4 with Scene Assist that automatically program the camera for optimum performance in a variety of shooting conditions.

Nikon's In-Camera Image Innovations add to the convenience of the L5 by giving users the power to automatically improve images in-camera. For ease of use, the COOLPIX L5 is equipped with a One-Touch Portrait Button, which activates Nikon's In-Camera Innovations. This system includes Face-priority AF*, which automatically finds and focuses on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The L5 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that identifies and saves the sharpest image from a series automatically.

In addition, the COOLPIX L5 offers TV quality movie recording with sound in modes ideal to be played on televisions and computers.

Compact and easy-to-carry with a smooth and elegant design, the L5 packs an incredible amount of technology into a palm-sized camera. The L5 is compatible with AA-size batteries in alkaline, lithium, oxy-nickel and rechargeable forms to keep you shooting while on the move. For storage, the camera has 8 MB of internal memory and is compatible with an array of SD memory cards.

The COOLPIX L5 even simplifies printing with PictBridge, and is USB compatible for transferring pictures to computers and other peripherals. A complimentary copy of PictureProject is included with the L5 for importing, editing and organizing images.

The COOLPIX L5 will be available in stores September 2006 with an MSRP of $299.95. For more information about the L5 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.