S230
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D5000 D-SLR and COOLPIX S230 among Products Compatible with New Windows Platform
MELVILLE, N.Y. (Oct. 22, 2009) – Today, Nikon Inc. announced its customized design compatibility with its line of COOLPIX compact and digital SLR cameras and the new Windows 7 Device Stage feature of the Windows 7 platform. The D5000 D-SLR and COOLPIX S230 boast the highest level of compatibility available with Windows 7, once again emphasizing Nikon Inc.’s dedication to providing its customers with capable photographic tools and a simple-to-use interface.
“We are excited to continue bringing new innovations and features to our customers, specifically those compatible with the Windows 7 platform,” said Bo Kajiwara, director of marketing and planning, Nikon Inc. “It is exciting to see the new innovations, not only with our line of photographic products, but with seamless compatibility with one of the world’s foremost operating systems.”
The Windows 7 Device Stage interface for the D5000 and COOLPIX S230 cameras, available in November, will provide users with a graphical representation of their specific camera model when connected to their Windows 7-based computer. Users will be able to easily identify their camera as a disk drive and quickly access and manage their photos and videos. In addition, the windows for accessing these specific cameras are customized with Nikon’s logo and branding, and provide links to Nikon’s product Web pages, allowing consumers to quickly navigate to their product’s individual online resource.
Microsoft Corp. will highlight Nikon’s D5000 and COOLPIX S230 cameras as part of the Windows 7 launch, showcasing the above compatibility and user navigation at the Windows 7 launch event in New York City on October 22.
For more information about Nikon cameras compatible with the Windows 7 Device Stage interface, please visit http://support.nikontech.com. For more information about Nikon’s line of photographic and imaging products, as well as those compatible with Windows 7, please visit www.nikonusa.com.
All product and company names herein may be trademarks of their registered owners.

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About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations.
Contact Info
For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
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NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA
New Nikon Style Series Cameras Offer Innovation and Design
MELVILLE, NY (Feb. 2, 2009) – Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220.
"Our new COOLPIX S-Series cameras combine a series of standard features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "When consumers pull one of the new S-Series camera from their bag or pocket, the camera looks as great as the pictures they take.”
All S-Series cameras incorporate Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. The S-Series cameras also include elements of the enhanced Smart Portrait System, which assists in getting smiling subjects free of red-eye and blinking; 4-Way Vibration Reduction (VR) Image Stabilization, resulting in blur-free pictures, even in low light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings.
Specific camera features include:
• S630: Pocket-sized camera with Sure Grip design and 7x Optical Zoom; 12 megapixels; 2.7-inch LCD with anti-reflection coating; Sport Continuous Mode for up to 11 fps*; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix™, Enhanced Face-Priority AF); 4-Way VR Image Stabilization (Optical VR by CCD shift, Motion Detection, High ISO up to 6400**, Best Shot Selector); Available in five colors: Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver.
• S620: 4x-wide Optical Zoom; 12.2 megapixels; Incredibly quick start-up time of 0.7 seconds; Subject Tracking; 2.7-inch LCD with anti-reflection coating and wide viewing angle; Scene Auto Selector; Smart Portrait System (Smile Mode, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Optical VR by lens shift, Motion Detection, High ISO up to 6400 at FULL resolution, Best Shot Selector); Available in five colors: Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl.
• S220: Slim body design (less than 0.7-inches) with 2.5-inch LCD; 10 megapixels; 3x Optical Zoom; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Electronic VR, Motion Detection, High ISO up to 2000, Best Shot Selector); Available in six colors: Plum, Graphite Black, Cobalt Blue, Aqua Green, Magenta and Warm Silver.
The new COOLPIX S-Series cameras will be available nationwide February 2009. The S630 will retail for $279.95; the S620 will retail for $269.95; and S220 will retail for $149.95. In addition to these three cameras, Nikon also introduced the new S230, which boasts Nikon’s Touch Screen technology (for more information, please see press release, “NIKON UNVEILS NEW S230 TOUCH SCREEN DIGITAL CAMERA,” Feb. 2, 2009).
For more information about the new COOLPIX cameras, please visit www.nikonusa.com.
* Feature available only for image sizes of 3M (2048 x 1536) or smaller
** ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
                    
NIKON UNVEILS NEW S230 TOUCH SCREEN DIGITAL CAMERA
Playback and Zoom Controlled with the Swipe of a Finger
MELVILLE, NY (Feb. 2, 2009) – Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.
“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “With the S230, our touch screen brings a new level of sophistication and interaction to consumers, by putting the power of the camera right at their fingertips.”
Touch controls also give users a fun, creative way to do more with their pictures. The camera comes equipped with a stylus that brings an element of personalization and expression. With the Draw Function, users can write or draw on their pictures. The S230 also has the Paint Function, which enables users to add fun frames and stamps to their pictures. The camera saves the images as copies, so the user always has access to the original picture.
In addition to the Touch Screen LCD, the S230 includes several innovative features introduced across the entire COOLPIX line. The S230 incorporates Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness.
The S230 camera also includes new shooting modes, which Nikon has seamlessly integrated into the camera’s interface. These include:
• Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings:
o The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye Fix™, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Proof, which automatically takes two shots and saves the one in which the subject’s eyes are open.
• 4-Way Vibration Reduction (VR) Image Stabilization, which helps enable blur-free pictures, even in low light or unsteady conditions with the following features:
o Electronic VR, which compensates for camera shake within the image processing, which minimizes blurriness in photos and helps ensure crisp, clear images.
o Motion Detection, which automatically sets a faster shutter speed and higher ISO if the camera detects movement from camera shake or if the subject moves.
o ISO 2000 Capability, which makes it easy to take sharper, more natural-looking photos in lower light conditions.
o Best Shot Selector (BSS), which takes a maximum of 10 sequential shots while the shutter button is pressed, and saves the sharpest image, making sure photos are crisp, clear, and detailed.
The new S230 camera will be available nationwide beginning February 2009 and will retail for $229.95. The camera will be available in five colors: Plum, Jet Black, Night Blue, Gloss Red and Warm Silver. The new S230 is one of four new S-series cameras introduced by Nikon today. Other cameras include the S630, S620 and the S220 (for more information, please see press release, “NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA,” Feb. 2, 2009)
For more information about the new COOLPIX cameras, please visit www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
                    
NIKON ANNOUNCES EIGHT NEW STYLISH COOLPIX CAMERAS WITH APPROACHABLE TECHNOLOGY FOR ENJOYABLE PICTURE-TAKING
Nikon Offers Consumers Advanced Features, Stylish Design and Affordable Price
MELVILLE, NY (Feb. 2, 2009) – Nikon Inc. today announced eight new COOLPIX cameras that marry design and function to create high performing, stylish, easy-to-use cameras. These cameras include four Style Series cameras; one Performance Series camera; and three Life Series cameras.
"To find a camera that is a reflection of them, consumers choosing cameras use a host of criteria -- what technology the camera offers, how it looks, how it feels and, of course, the quality of images the camera produces,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Our new COOLPIX cameras combine a series of cutting-edge features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality, to ensure all consumers find a COOLPIX camera to meet their needs."
All eight COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering extremely accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. New features across the COOLPIX line include; Smart Portrait System, which ensures a bright smile being captured without blinking; Enhanced Face-priority Auto Focus, which can detect up to 12 faces-per-image and adjusts brightness on the subject’s face to ensure well-balanced exposure of a whole picture; and Scene Auto Selector which automatically selects the most appropriate mode according to a picture-taking situation. These features take the guess work out of photography and help ensure every picture is a beautiful picture.
NIKON'S NEW COOLPIX S-SERIES FEATURES LEADING TECHNOLOGIES IN STYLISH METAL BODIES
Nikon extends its Style Series line of compact digital cameras with the introduction of the new COOLPIX S630, S620, S230 and S220 cameras. The S-Series boasts a range of trendy colors, sleek bodies, and some of the most innovative technology available in a compact digital camera, making the S-Series ideal for consumers seeking style and superior features at an affordable price. Specific camera features include:
• COOLPIX S230: Innovative Touch Screen Design on a 3.0-inch high resolution LCD; 3x Optical Zoom; One-touch Focus and Zoom, Write and Draw Functions;10.0 megapixels; Scene Auto Selector; Quick Retouch; Smart Portrait System; Blink Proof; 4-Way VR Image Stabilization; ISO 2000 capability; Available in five colors (Plum, Jet Black, Night Blue, Gloss Red and Warm Silver).
• COOLPIX S220: Slim body design (18mm) with 2.5-inch LCD; Scene Auto Selector; 10.0 megapixels; 3x Optical Zoom; Smart Portrait System; Blink Proof; Quick Retouch; 4-Way VR Image Stabilization; Available in six colors (Plum, Graphite Black, Cobalt Blue, Aqua Green, Warm Silver and Magenta).
• COOLPIX S630: Pocket-sized camera with 12.0 megapixels; 7x Optical Zoom; 2.7-inch LCD; Sport Continuous Mode for shooting up to 11 frames-per-second (fps)*; Scene Auto Selector; Quick Retouch; Blink Proof; 4-Way VR Image Stabilization; ISO 6400 capability**; Available in five colors (Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver).
• COOLPIX S620: 12.2 megapixels; 4x-wide Optical Zoom; Incredibly fast start-up time of 0.7 seconds; Subject Tracking; Scene Auto Selector; Quick Retouch; Blink Proof; Motion Detection; 4-Way VR Image Stabilization; ISO 6400 capability full resolution; Available in five colors (Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl).
The new COOLPIX S-Series cameras will be available nationwide February 2009. The S220 will retail for $149.95, the S230 will retail for $229.95, the S620 will retail for $269.95 and the S630 will retail for $279.95.
NIKON'S NEW COOLPIX P90 OFFERS VERSATILITY AND ADVANCED FEATURES
With the new COOLPIX P90, part of the flagship Performance Series of cameras, Nikon introduces the ideal camera for photo enthusiasts, travel photographers and consumers with more advanced photography skills. The camera features a 24x Optical Zoom, covering wide angle to super telephoto [26-624mm (35mm format)], a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating, and 15 fps*** high-speed capability.
Additional features of the P90 include a 4-Way VR Image Stabilization System; ISO 6400**** capability (3mp); electronic viewfinder; Scene Auto Selector; Quick Retouch; and Distortion Control. These features combine to enable consumers to enjoy photo shooting in a wide range of situations.
The Nikon COOLPIX P90 will be available nationwide March 2009 and will retail for $399.95.
NIKON'S NEW LIFE SERIES CAMERAS COMBINE QUALITY AND HIGH PERFORMANCE WITH OUTSTANDING OPERATING EASE
With the introduction of the L100, L20 and L19, Nikon’s Life Series cameras offer a range of zoom and megapixels, including the 15x Optical Zoom NIKKOR lens in the L100, covering from 28mm wide-angle to 420mm telephoto. The L-Series also offers easy to use features, such as Scene Auto Selector and Nikon’s Smart Portrait System, making it the ideal camera line for family photographers looking for great value. Specific camera features include:
• COOLPIX L100: 10.0 megapixels; Large, bright 3.0-inch high-resolution LCD with anti-reflection coating; Scene Auto Selector; 15x Optical Zoom covering wide angle to super telephoto [28-420mm (35mm format)]; Sport Continuous Mode can take pictures up to 30 consecutive frames at 13 fps*****; 4-Way VR Image Stabilization System; and Smart Portrait System.
• COOLPIX L20: 10.0 megapixels; Large, bright 3.0-inch LCD monitor; 3.6x zoom; Easy Auto Mode with Scene Auto Selector; Smart Portrait System; Motion Detection; 5 color options for special effects; and powered by (2) AA batteries; Available in Deep Red.
• COOLPIX L19: 8.0 megapixels; Large, bright 2.7-inch LCD monitor; 3.6x zoom; Easy Auto Mode with Scene Auto Selector; Smart Portrait System; Motion Detection; 5 color options for special effects; and powered by (2) AA batteries; Available in Bright Silver.
The new COOLPIX L100 camera will be available nationwide March 2009 and will retail for $279.95. The new COOLPIX L19 and L20 cameras will be available nationwide February 2009 and retail for $109.95 and $129.95 respectively.
For more information about the new COOLPIX cameras, please visit www.nikonusa.com.
* Feature available only for image sizes of 3M (2048 x 1536) or smaller
** ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller
*** Feature available only for image size of 16:9 (1920 x 1080)
**** ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller
***** Feature available only for image size of 16:9 (1920 x 1080)
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
                    
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