S51c

Join Mark Ellwood as he sits down with Chris Chute, IDC analyst, and Steve Heiner from Nikon. They discuss Nikon's leading wireless imaging technologies and a recent IDC white paper that examines the wireless imaging industry as a whole. Music composed by Frank Ferrucci.

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To help familiarize yourself with the Nikon COOLPIX S51 or S51c camera, here’s a short video which offers descriptions of a few of these camera’s coolest features, tips for taking great pictures and an explanation of how to use the incredibly cool wireless feature of the S51c camera. Topics in the video include:

-Taking steady shots

-Ensuring the subject is in focus

-Capture bright images

-Utilizing the movie mode

To download the video, please click one of the following links.

Full Resolution (250 MB)

Web-Ready (11 MB)

Nikon announced today key findings from IDC, a leading technology analyst, resulting from their white paper titled "The Evolution of Wireless Photography ⁱ " concluding: Nikon has been on the forefront of embracing wireless photography. Since the introduction of its first wireless cameras in 2005 to the current COOLPIX S51c digital camera, Nikon has been the worldwide leader in regards to Wi-Fi integration and innovative ways to share memories such as the new my Picturetown, Nikon’s new photo sharing and storage service. Results are based on IDC’s ongoing research on wireless connectivity, digital camera market research and a consumer survey on the adoption of wireless digital cameras and their propensity to embrace the capability in future camera purchases.

With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires and cables or even computers! The new white paper from IDC states “To date, Nikon is the only digital camera manufacturer to consistently and fully embrace wireless photography. IDC predicts that other top vendors will seek to catch up and embrace wireless photography as well, spurring industry-wide adoption.”

“As the speed and dependability of wireless networks grow, image quality and ease-of-use in digital cameras continue to build. Nikon’s aim is to give the pioneers and the participants of the new web 2.0 an easy way to share not only their photos, but also their lives,” says Bill Giordano, General Manager of Marketing, COOLPIX for Nikon Inc. “Wireless features have advanced significantly since 2005, with changes that consumers can now embrace and easily understand, especially with the recent introduction of the COOLPIX S51c and my Picturetown.”

So how important is the ability to share? The white paper states that 60 percent of respondents cite that they would be somewhat or much more likely to consider one camera over another should it include wireless connectivity. What’s more, respondents said that they would be willing to pay up to $86 more for a camera with this ability.

Nikon continues to enhance this technology to be user friendly and effective based on the needs of consumers. The IDC survey states that 43 percent of U.S. digital camera owners recognized that wireless connectivity is an important feature in choosing a digital camera, and with good reason. Nikon’s wireless COOLPIX S51c camera allows the user to share the photos and movie clips anywhere there is an open access Wi-Fi hotspot. At home, in the office, in a coffee house, airport, a user can simply press a button and have photos sent to email addresses, published to Web sites, or posted on photo sharing communities such as Flickr or Nikon’s own my Picturetown. Business professionals working in the field, such as real estate and building contractors, can utilize Wi-Fi to send pictures directly to prospective buyers or business partners, quicker and easier than connecting the camera and downloading pictures to a computer before sending the image.

Additionally, Nikon engineers digital cameras to enhance not only image quality, but also the “photo-sharing experience” by partnering with service providers T-Mobile®, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile® HotSpots® nationwide* and Flickr®, one of the world’s leading photo sharing communities, to provide consumers with more sharing and viewing options. IDC believes “Nikon's courage in opening its technology is critical for wireless photography to be fully embraced by consumers, and positions the firm well in future consumer mindsets as the manufacturer that helps, rather than hinders, product usage.”

Please click here to view the white paper.

* The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

T-Mobile and HotSpot are federally registered trademarks of Deutsche Telekom AG. ©2007 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

ⁱIDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670 , Oct 2007

MELVILLE, NY (September 13, 2007) - Nikon's newly announced COOLPIX S51c and my Picturetown™ are set to revolutionize the way in which consumers share and store images. my Picturetown, Nikon's new photo sharing and storage service, allows the consumer to email pictures to friends and family, send their pictures to a Blackberry® device for viewing, or post them to a blog or social networking site. Adding to the convenience of this camera, Nikon has partnered with T-Mobile USA to provide COOLPIX S51c customers with a complimentary six month subscription to T-Mobile's® HotSpot® Wi-Fi service for digital cameras, allowing the user to send images and videos to friends and family from the nearly 8,500 T-Mobile HotSpot locations nationwide*.

"Nikon leads the photographic industry in wireless technology," says Bill Giordano, General Manager, Marketing, COOLPIX, Nikon Inc. "Nikon's all-new 'my Picturetown' service allows S51c users to email their images to family and friends across the globe or upload them to Nikon's photo archiving service. The partnership with T-Mobile USA provides customers with the opportunity to share their images easily and seamlessly from a variety of locations."

The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

"Through this partnership with Nikon, T-Mobile HotSpot is expanding the ways customers can stay connected," said Joe Sims, Vice President of New Business at T-Mobile USA. "Now Nikon COOLPIX S51c customers can store and share pictures with friends and family by connecting at thousands of T-Mobile HotSpot locations across the country."

In addition to having this innovative Wi-Fi feature, the COOLPIX S51c is an 8.1 megapixel camera with a 3x Zoom-Nikkor Optical VR Image Stabilization lens with high-quality imaging performance, and advanced sharing technologies.
The COOLPIX S51c digital camera will be available nationwide in September 2007 with an MSRP of $329.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.

* Six months of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S51c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S51c. This offer expires on August 31, 2008.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc., is a member of the T-Mobile International group, one of the world's leading companies in mobile communications, and the mobile telecommunications subsidiary of Deutsche Telekom AG. At the end of June 2007, nearly 112 million mobile customers were served by companies of the Deutsche Telekom group - more than 26.8 million by T-Mobile USA - all via a common technology platform based on GSM, the world's most successful digital wireless standard. T-Mobile's innovative wireless products and services help empower people to connect effortlessly to those who matter most. Multiple independent research studies continue to rank T-Mobile highest, in numerous regions throughout the U.S., in wireless call quality and wireless customer care. For more information, please visit the company's Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG. Stick Together, myFaves, and the myFaves design are service marks of T-Mobile USA, Inc.

MELVILLE, NY (August 30, 2007) - Furthering the development of wireless sharing technology in digital cameras, Nikon today introduced the new COOLPIX S51c digital camera. This camera not only sends images via email through Wi-Fi, but it also supports my Picturetown, Nikon's new photo sharing and storage service. In addition to an innovative Wi-Fi feature, the S51c boasts 8.1 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. The S51c is also the first in Nikon's Style line of COOLPIX cameras to utilize the new EXPEED™ image-processing system. To help ensure the consumer will be able to capture stunningly sharp images, the S51c features an Optical Vibration Reduction (VR) image stabilization system and ISO up to 1600, enhancing the camera's low-light performance.

"Not only does the S51c boast superior imaging abilities, but it also enhances the photo sharing experience for the consumer," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "With the S51c and my Picturetown, consumers will be able to easily share and securely store their images, faster and more efficiently than ever before."

Across town or across the ocean, by using the S51c's One Touch Email with the Picture Mail button and Nikon's new photo sharing and storage service, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of a Blackberry® device for viewing. Each S51c ships with a six-month complimentary T-Mobile™ HotSpot™ Wi-Fi service for digital cameras, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile™ HotSpots™ nationwide.

In addition, S51c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies, providing a valuable back up to memory card storage. S51c users are also able to access my Picturetown from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere.

Adding to the advanced sharing capabilities of these cameras, the S51c features a huge, bright, high resolution 3.0-inch LCD monitor with a 160-degree viewing angle and an anti-reflection coating facilitating easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitor serves as an excellent platform for Pictmotion™, which allows users to select up to 200 images along with music that's pre-loaded, or from the user's library. The music and photos are then automatically compiled in-camera to produce audiovisual shows in VGA quality for a truly personalized photo-sharing experience.

For capturing great portraits with ease, Nikon has enhanced their hallmark Face-Priority AF feature. When using the camera's convenient One-Touch Portrait button, the S51c will be able to detect up to five faces in a frame, ensuring in- focus smiles and properly exposed faces. In addition to face detection, S51c users will be able to take advantage of In-Camera Red Eye Fix™, for fixing most instances of red eye, D-lighting, a feature that automatically lightens dark images as well as Optical Vibration Reduction, ensuring sharp pictures. This camera will also utilize EXPEED™, Nikon;s new imaging processing system for enhanced speed and brilliant color reproduction.

In addition to the COOLPIX S51c, Nikon has also today introduced the COOLPIX S51. Similar in features and form, the S51 offers the same stylish body and advanced yet easy to use imaging technologies as the S51c without the wireless transfer capabilities.

Both the COOLPIX S51 and the COOLPIX S51c come bundled with Nikon's COOLPIX software suite for transferring, organizing, editing, and sharing images. The cameras utilize a rechargeable EN-El8 Li-ion battery and are compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S51 and the COOLPIX S51c digital cameras will be available nationwide beginning September 2007. The S51c has an MSRP of $329.95, and the S51 has an MSRP of $279.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.