S60

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Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.

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MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. today announced the launch of six new COOLPIX digital cameras featuring robust technologies designed to make photography easy and fun. New to the COOLPIX product line and present in each of the new cameras is the Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for carefree photography. Nikon COOLPIX also makes taking great portraits a snap with new technologies, including Smile Mode, which automatically triggers the shutter when a subject is smiling and Blink Warning, which displays a message when it detects that a subject has blinked. In addition to these aforementioned features, present in select models of this new COOLPIX line are amazing technologies such as a TOUCH-SCREEN interface, Wi-Fi transmission and GPS capabilities.

The COOLPIX S60 Has All New TOUCH-SCREEN Interface
Representing the cutting edge of new technology and stylish design, the COOLPIX S60 introduces an entirely new, amazingly innovative, 3.5-inch TOUCH-SCREEN interface that places shooting and playback controls at the user’s fingertips. To accompany its new TOUCH-SCREEN, the COOLPIX S60 features several innovative modes that are seamlessly integrated into the camera’s interface. For crisp, in-focus pictures, the COOLPIX S60 offers consumers the ability to lock the autofocus and exposure on a subject by simply touching the corresponding location on the screen. For great portraits, the S60 features a new Portrait One-Touch Zoom function, which commands the camera to automatically zoom in and capture a subject with the right amount of framing and focus.

Touch controls also bring a new dimension of fun to viewing images on the COOLPIX S60. In playback mode, S60 users have the ability to use their fingertips to scroll through images, and zoom in on their pictures by simply touching the screen. The supplied stylus can be used for a variety of fun functions including: The Draw Function, which allows the user to write notes or add drawings on their images, and the Paint Function, which allows fun frames and stamps to be added to images. The new HD Pictmotion function, combined with HDMI connectivity of the COOLPIX S60, allows high-quality playback of images and slide shows on an HDTV for the ultimate photo sharing experience.

The COOLPIX P6000 Offers Advanced Features and GPS for the Shooter on the Go
The COOLPIX P6000, Nikon’s newest flagship COOLPIX camera, features 13.5 megapixels, a 4x wide-angle Zoom-NIKKOR lens with Extra-low Dispersion (ED) elements, Optical VR Image Stabilization technology and the power of Nikon's exclusive EXPEED™ image processing concept.

The COOLPIX P6000 offers several advanced technologies engineered to maximize image quality and offer greater control over the final results including Nikon’s original COOLPIX Picture Control System and a new NRW*(RAW) Support. The COOLPIX Picture Control System features intuitive controls that enable users to adjust their images to pre-set color palette parameters such as Standard, Neutral, Vivid and Monochrome and apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Furthermore, images shot in the all-new NRW* (RAW) format can be opened and viewed in ViewNX (available early October 2008) for increased editing abilities.

The P6000 knows where the "best shots" are taken, thanks to the integration of a new, built-in global positioning system (GPS) unit. With the added GPS function, P6000 users are granted the opportunity to record "geotags" of the location where images are captured based on their latitudinal and longitudinal coordinates when the picture is taken. This further heightens the photographic experience, allowing users to pinpoint the location via maps available in ViewNX, my Picturetown or any other software that recognizes GPS data.

No Wires, No Problem for the COOLPIX S610c
Nikon continues to be the leader in wireless transfer technology with the COOLPIX S610c. Using the S610c’s convenient Picture Mail button and Nikon’s photo storage and sharing service, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos wirelessly. Through my Picturetown, users can e-mail pictures directly to friends and family, publish pictures to Flickr®, and link their photos to blogs and social networking sites. Each S610c ships with a subscription to Wayport™, valid until August 31, 2011. Wayport is one of the nation’s largest Wi-Fi providers (over 10,000 locations) and available at major hotel chains and over 9,700 participating McDonald’s® restaurants nationwide.

In addition, S610c owners can utilize my Picturetown to securely store up to two gigabytes of pictures and movies, providing a valuable back up to SD memory card storage, with the option to purchase more storage through a my Picturetown Gold account. Not only will users be able to access my Picturetown via their computers, but also through a BlackBerry® as well, providing instant access to their images anytime, anywhere.

“The cameras introduced today represent some of the most cutting edge technology on the market including GPS, touch-screen capabilities and Wi-Fi transfer,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “These cameras not only have features to help consumers take great pictures, but they also enhance the fun factor in photography for everyone, from first time shooters to experienced photographers.”

The new COOLPIX camera line-up will be available nationwide beginning September 2008. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

* COOLPIX Picture Control NRW (RAW) files can only be processed in-camera. NRW (RAW) files are compatible for use in-camera, with ViewNX (Windows version only, available early October 2008) or with WIC-based applications. Capture NX, Capture NX2 and NEF files are not compatible with NRW (RAW) images.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. is pleased to announce the COOLPIX S60. Representing the cutting edge of elegant design and intuitive operation, this stylish compact camera introduces an entirely new, amazingly innovative, 3.5-inch TOUCH-SCREEN LCD and a new graphic user interface that places shooting and playback controls at the user's fingertips.

“We are very excited to introduce the COOLPIX S60,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “When consumers asked for a bigger LCD screen, we listened and created a camera that not only takes great pictures, but is extremely fun to use as well.”

To accompany its new TOUCH-SCREEN LCD, the COOLPIX S60 features several innovative shooting modes that are seamlessly integrated into the camera’s interface. The camera’s only “physical” buttons include the power and shutter release, leaving all the camera functions to the TOUCH-SCREEN display.

For crisp, in-focus pictures, the COOLPIX S60 offers consumers the ability to lock the autofocus and exposure on a subject by simply touching the corresponding location on the LCD screen. For great portraits, the S60 features a new Portrait One-Touch Zoom function, which commands the camera to automatically zoom in and capture a subject with the right amount of framing and focus. Adding to the camera’s ease of use, the COOLPIX S60's TOUCH-SCREEN is customizable with a choice of three different “HOME” screens with large icons that make fingertip selecting of camera modes simple and accurate.

Touch controls also bring a new dimension of fun to viewing images. In playback mode, S60 users have the ability to use their fingertips to scroll through images and zoom in on their pictures by simply touching the screen. The camera also features Auto Image Rotation, which automatically rotates the images for optimal viewing depending on the horizontal or vertical position of the camera. The camera comes equipped with a stylus for a variety of tasks including: the Draw Function, which allows users to write memos or add drawings on their images, and the Paint Function, which allows fun frames and stamps to be added to images. Images will be saved as copies, allowing access to the original image. The new HD Pictmotion function, combined with HDMI connectivity, allows high-quality playback of images and slide shows on an HDTV for the ultimate photo sharing experience.

In addition to the aforementioned features and the new TOUCH-SCREEN interface, the COOLPIX S60 features 10 megapixels, a 5x Zoom-NIKKOR lens, Nikon's hallmark imaging processing concept, EXPEED™ and Optical VR Image Stabilization technology for steady shots. For capturing sharp images in low-light situations, the S60 features ISO capabilities up to 3200 and an auto ISO selector mode which allows the camera to select the optimal ISO settings for different shooting situations.

New to this line of COOLPIX cameras is the Scene Auto Selector mode, which creates a carefree shooting experience by automatically selecting the scene mode appropriate to certain shooting situations such as Portraits, Landscapes and Macro photography. For great portraits, the S60 also features the Smile mode, which automatically releases the shutter when the camera detects a smile on the face of the subject, and Blink Warning, which displays a message when it detects that a subject has blinked, allowing the shot to be retaken or saved according to the user’s preference.

All of the features listed above are elegantly packaged into Nikon’s compact wave-surface design and are available in a choice of Crimson Red, Espresso Black, Arctic White, Burgundy, Champagne Pink, and Platinum Bronze. The COOLPIX S60 utilizes a rechargeable EN-EL10 battery and SD/SDHC memory cards. The camera will come packaged with the COOLPIX Software Suite for editing, sorting and sharing images.

The COOLPIX S60 will be available nationwide in September 2008 at an MSRP of $349.95.* For more information about the S60 and other COOLPIX cameras, please visit www.nikonusa.com.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.