Digital SLR

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Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's most recent product offerings. Music composed by Frank Ferrucci.

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MELVILLE, N.Y. (Nov. 30, 2008) – Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.94-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today's photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.”

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlash™ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X's flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon's exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system's sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer's ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

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Join our host Mark Ellwood as he captures the sights, sounds and excitement surrounding Nikon's booth at this year's PhotoPlus Expo. Features interviews with booth attendees, media, professional photographers and more! Music composed by Frank Ferrucci.

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Join Mark Ellwood as he sits down with John Harrington, professional photographer. They talk about photography on the campaign trail, at White House events, debates, etc. - how to get the best photos at rallies and other political events. Music composed by Frank Ferrucci.

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Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.

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MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.

Inspired by Nikon’s acclaimed flagship DX-format digital SLR camera, the D300, and building on the success of the wildly popular D80, the D90 delivers stunning image quality. The CMOS image sensor and 12.3 effective megapixels combined with Nikon’s exclusive EXPEED™ image processing system deliver outstanding images with fine details, smooth tones, brilliant colors and low noise across a broad ISO range.

Photographers are able to easily compose stunning images using the Live View Mode on the large 3-inch 920,000-dot high-resolution LCD screen. The 11-point auto focus (AF) system utilizes Nikon's exclusive Scene Recognition System and Face Detection to help make the best shot in a variety of environments. Matched with the new versatile AF-S NIKKOR 18-105mm Vibration Reduction (VR) image stabilization lens, and a burst rate of up to 4.5 frames per second, photographers can confidently capture fast action and precise moments as they unfold. Also helping to ensure no memory is missed, the D90 offers fast handling with a power-up time of a mere 0.15ms and split-second shutter response measuring just 65ms, eliminating the frustration of pictures lost to shutter lag.

“The D90 delivers incredible imaging performance and control, setting a new standard for its class. This marriage of outstanding still image performance and HD movie clip capacity represents the dawn of a new age for D-SLR cameras. The D90’s handling characteristics and long list of features are sure to deliver the photographic experience that Nikon photographers have come to expect from Nikon engineering,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “Everyone at Nikon is especially eager to see the myriad of ways that imaginative D90 photographers will explore the world of HD video through the eyes of NIKKOR optics.”

Legendary Image Quality
For shooting in a variety of lighting conditions, the D90 has a wide sensitivity range of ISO 200 to 3200 (expandable to Lo 1 ISO 100 and Hi 1 ISO 6400) to deliver incredible low-noise images. The camera also employs an Image Sensor Cleaning function that works to free image-degrading dust particles from the sensor’s optical low-pass filter, helping to ensure spot-free images.

The new D90 companion lens, the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR provides a versatile focal length, and the benefits of Nikon Vibration Reduction (VR) image stabilization technology. Nikon VR reduces the image blurring effects of camera shake allowing photographers to shoot hand-held at as many as 3 shutter speeds slower than would otherwise be possible*, assuring dramatically sharper images, even in challenging lighting conditions.

Borrowed from Nikon's professional line of digital cameras, the D90 is the most affordable camera to include Nikon's Scene Recognition System and adds newly-developed advanced Face Detection technology. The intelligent Scene Recognition System interprets color and brightness information of each individual shot from the 420-pixel RGB sensor, and applies changes to AF, auto exposure and auto white balance. The D90 can also detect up to five faces using the new Face Detection system, producing flattering portraits with astounding definition and accuracy. While in playback mode, simply press the zoom button and portraits captured with Face Detection can be immediately magnified to ensure proper focus on the subject and faces are displayed on the LCD screen within brackets for easy reference and subject tracking.

The D90 benefits from Nikon’s comprehensive digital image processing engine, EXPEED, which provides smooth tones, rich colors and defined image details, as well as enhanced processing performance. Additionally, Nikon's exclusive 3D Color Matrix Metering II helps to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating each scene, input data from the system's sensor is automatically referenced against an internal database of over 30,000 scenes derived from actual photographs to calculate correct exposure values. To push the creative boundaries even further, Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing.

The Next Big Blockbuster
For the first time in digital SLR photography, Nikon introduces the addition of the D-Movie mode, allowing consumers to create their own HD movie clips (1280 x 720) with sound from their D-SLR camera. Photographers will appreciate the cinematic qualities that come from the 24fps frame rate, which matches theatrical film, whether producing vacation clips or creatively melding stills with video. Additionally, the large size of the D90’s DX-format sensor, combined with the optical superiority and broad selection of NIKKOR lenses, provides shooters with the ability to capture amazing perspectives not possible with typical camcorders. D-Movie clips also benefit from Nikon VR image stabilization, which is automatically activated during recording to aid the low-light capability that trumps many other hybrid devices. Users can record movie clips onto an inserted SD / SDHC card, created as Motion JPEG AVI files that are easily edited with widely available video editing software. The D90 also features an HDMI terminal, allowing viewing of both pictures and movies on High Definition televisions.

D90 Delivers Peak Performance
The D90's unprecedented start up time and imperceptible shutter lag derives from the same standards as the professional sports photographer choice, the Nikon D3. JPEG bursts can be shot as rapidly as 4.5 frames per second, allowing photographers to capture detailed action sequences or catch fleeting expressions that might otherwise be missed. Images are also processed and previewed rapidly at 120ms, which is less time than it takes to move an eye from the viewfinder to the screen. Users are also able to creatively stop the action with a maximum shutter speed of 1/4000 second or create long-time exposures down to 30 seconds.

Nikon's 11-point AF also offers best-in-class speed and performance, helping to ensure sharp focus at any focal length. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Module, the AF system’s center area wide-frame operation adds inherent focusing options that will instill greater confidence in getting the desired shot. Single-point AF is suggested for static subjects, dynamic-area AF for moving subjects, auto-area AF for spontaneous shooting and 3D-tracking (11 points) AF for when changing the composition after focusing on a subject.

Push Creative Boundaries to the Limit
No matter the level of experience, the D90 makes high-quality photography fun and easier for a remarkably broad range of picture-takers. Users can enjoy complete control over all manual features or let the camera optimize settings automatically. For the camera novice and photography enthusiasts, the D90 puts all of the tools to explore new creative possibilities at their fingertips through the simple menu-driven interface. For those looking to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Mode dial with Advanced Scene modes on the camera. There are many options when it comes to realizing creative vision, such as Picture Control settings to provide an assorted palette of color effects that optimize color, saturation and hue through user-selected choices of Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape. Popular editing tools such as Nikon’s exclusive D-Lighting and image trimming, image overlay, and a wide assortment of color filters can also be applied to images after capture. The D90 also provides new options for in-camera image enhancement, including:

• Distortion Control: Adjusts lens aberration
• Straighten: Helps to correct linear inclination of an image for straight horizons and landscapes
• Fisheye Effect: In camera filter produces optical effects similar to a fisheye lens

Skillfully Capture Inspiring Images
The D90 has been engineered with the photographer in mind with an intuitive interface that places a variety of automatic and advanced features at the hands of the user. The camera is built to withstand the rigors of an urban excursion or backcountry safari while boasting an impressive shutter mechanism that is tested to 100,000 cycles for durability. Whether upgrading from a compact digital camera or already a seasoned hobbyist, the D90 D-SLR will help anyone take great pictures, thanks in part to the following new features:

• Battery life: New circuitry enhances power consumption, affording up to 850 shots in typical conditions on a single charge of the Lithium Ion battery (CIPA standard)
• Viewfinder: The bright viewfinder offers a luminous 0.94x magnification to more accurately compose images
• LCD screen: The high-resolution 920,000-dot, 3-inch LCD screen gives a 170-degree angle of view to make both composing and sharing easy and fun
• New playback function: Users can show their images in either four, nine or 72 thumbnail images, or use a new calendar format to easily find photos; users can also show their photos via Nikon's Pictmotion slideshow, including background music
• Built-in Flash: The built-in Speedlight offers a guide number of approximately 18/56 (ISO 200) and can wirelessly control up to two groups of Speedlights in full iTTL mode

Nikon System Legacy
The D90 also offers unprecedented compatibility with Nikon’s extensive selection of NIKKOR lenses, including DX NIKKOR lenses, which are designed for optimum performance with Nikon DX format digital SLR cameras. NIKKOR lenses offer legendary optical superiority and add to the D90’s ability to deliver outstanding images. Paired with the D90 is the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens, which provides a versatile 5.8x optical zoom and VR image stabilization, for even sharper handheld picture taking. This lens offers a 27-157.5mm focal length in 35mm equivalent, a one-lens solution that offers a broad focal range to let photographers get up close and personal to their subjects from a distance, or wide for breathtaking landscapes. The built-in Silent Wave Motor ensures quick and quiet AF operation, while an aspherical element and ED glass deliver high resolution, high contrast images with minimal chromatic aberration and distortion.

Photographers will also enjoy advanced functionality anywhere in the world with system accessories designed for the adventurous globe trekker. When used with the Nikon GP-1 GPS unit (available separately beginning November 2008), the D90 provides geotagging to images with latitude, longitude and altitude data imprinted on the images' metadata. Users can also prolong their adventure with the MB-D80 battery pack that accepts two EN-EL3e or six widely available AA-size batteries. Additionally, photographers can share and upload their images with a wireless interface optimized for the Eye-Fi™ wireless enabled SD card wherever there is a wireless network.

The D90 is also fully compatible with Capture NX2 software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap into the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX2 affords photographers the ability to use revolutionary control points.

Price and Availability
The D90 will be available throughout the United States beginning September 2008 at an MSRP of $999.95** for body only and $1299.95** for body and lens outfit that includes the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. The GP-1 GPS unit will be available in November 2008, and pricing will be announced near the time of its delivery to the marketplace. For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*As determined in Nikon performance tests
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.

Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon's EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera's three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.

Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low noise throughout its native ISO range of 200 to 6400.

“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”

The legendary Nikon FX-Format CMOS sensor

The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 µm allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash™ card.

The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.

Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.

Fastest speed and autofocus in its class

The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full-resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash™ cards that will enable recording speeds up to 35 megabytes/second.

The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.

Intelligent features for sophisticated performance

The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.

Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.

Enhanced Live View modes and viewfinder

Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual Horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.

While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.

Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51 AF points, as well as a framing grid, can also be superimposed on the finder screen to suit the photographer’s personal preferences.

Rugged construction and durability

High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.

The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.

Price and availability

The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95 (body only).*

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com
* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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NEW YORK (May 23, 2008) - Calling all shutterbugs! Nikon today announced the "Nikon D60 Moving Moments Photo Contest" in conjunction with the D60 D-SLR advertising campaign featuring Ashton Kutcher. Beginning May 23, 2008, consumers can upload an image with an accompanying description to www.ashtonsd60.com for a chance to win the grand prize of a trip for two to Los Angeles to attend The Hollywood Style Awards sponsored by Nikon and a new D60 camera kit to capture all of the action. Sixty first prize winners will also receive a new D60 camera kit allowing them to capture their "moving moments" with incredible ease.

"We are very excited to engage consumers through the 'Moving Moments Photo Contest'," said Lisa Baxt, senior communications manager for Nikon Inc. "This contest is a fantastic way for people to share their favorite memories and the moments that move them for a chance to win some great prizes."

One-hundred and twenty semi-finalists in the "Nikon D60 Moving Moments Photo Contest" will be chosen beginning June 21st by a panel of judges based on the interpretation of the "moving moments" theme, their accompanying description and photo quality. The sixty D60 winners will be determined by consumers visiting and voting on their preferred picture on ashtonsd60.com between June 25 and July 15, 2008. The image that receives the most consumer votes will win the grand prize.

In addition to the photo contest, visitors to ashtonsd60.com can view images taken by the D60, learn more about the D60 with Ashton and watch the television commercial. For more information on the photo contest and the D60 D-SLR camera, please visit www.ashtonsd60.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (April 10, 2008) - With new advances to "bring your circle closer", Nikon is pleased to introduce the latest version of my Picturetown, a smart and state-of-the-art photo sharing and storage service. Featuring improvements in design and interactivity, my Picturetown makes it easier than ever for consumers to securely store their photos and share them with family and friends.

Upgrades to my Picturetown include the following:

• The ability to upload RAW (NEF) files viewable as JPEGs
• The ability to search for photos by the date they were uploaded or taken using a calendar
• A full-screen slideshow option for viewing photos customizable with now up to 25 choices for background music
• A new system allowing users to rate their images on a scale of 0-5
• A seamless interaction with Nikon's Wi-Fi enabled cameras including the newly announced S52c
• The ability to receive photos uploaded via the Eye-Fi™ card

In addition to those listed above, my Picturetown continues to offer easy-to-use upload and organizational tools, the ability to send photos directly to Flickr®, a mobile application viewable on BlackBerry® devices and smart phones and 2GB free of photo storage.

"For the latest version of my Picturetown, we listened closely to consumers' feedback and added new functions and capabilities," said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. "We invite all cameras users to experience my Picturetown, the ultimate destination for storing, organizing and sharing images."

My Picturetown's new features will launch end of April 2008. Two gigabytes of storage will be free with the option to purchase up to 200GB through a my Picturetown Gold Account. For more information on my Picturetown and other Nikon products, please visit www.mypicturetown.com and www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Flickr® and the Flickr® logo are the trademarks of Yahoo! Inc.
Eye-Fi™ is a trademark of Eye-Fi, Inc.
BlackBerry® is a registered trademark of Research in Motion, Limited

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.

“The Nikon D60 makes stepping up to digital SLR photography easy for anyone, but is also a wonderful choice for photo enthusiasts looking for remarkable performance in a compact package,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “This model, like the wildly popular Nikon D40, greatly simplifies use and builds confidence in the user. With a host of innovative features, such as a visually intuitive LCD information display, Nikon’s highly regarded EXPEED image processing concept, new dual dust reduction countermeasures, in-camera editing tools and exciting creative options, the D60 enhances the picture-taking experience for picture-takers of all skill levels.”

Users will immediately appreciate the D60’s fast 0.18-second start-up time and split-second shutter response, which combine to eliminate the frustration of shooting lag – a common issue with many point-and-shoot digital cameras. With a fast and accurate autofocus and the ability to shoot continuously at up to three pictures-per-second, the D60 faithfully captures pictures that other cameras often miss. The D60 does all this while delivering extraordinarily vivid and detailed pictures, ensuring that fleeting expressions, special moments and memorable events are captured beautifully.

Packaged with Nikon’s new AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, the D60 camera and lens outfit delivers striking image sharpness. What’s more, Nikon’s proprietary VR (Vibration Reduction) image stabilization technology also dramatically reduces blur caused when shooting handheld pictures, especially in low light.

The camera’s 10.2 megapixel CCD sensor delivers crisp, high-resolution images with astounding color and clarity, while Nikon’s advanced 3-D Color Matrix Metering II ensures that images are exposed beautifully and automatically, even in challenging lighting conditions. Additionally, Nikon’s new digital image processing concept, EXPEED, delivers smooth tones and accurate color for vibrant pictures and flattering portraits.

The D60 also offers consumers comprehensive in-camera functionality, such as Active D-lighting. Through this innovative Nikon feature, the camera can, with the option selected, further optimize shadow and highlight detail—as pictures are taken. Shots that once required adjustment with photo editing software can now go straight to the printer, bypassing the computer altogether.

For added fun and creativity while reducing or helping to eliminate time spent manipulating pictures later, the D60’s In-camera Retouch Menu enables users to accomplish a wide variety of tasks without a computer. The D60 offers new in-camera editing capabilities, including adjustable cross-screen star effects, color-intensifying filters as well as D-lighting, Red-eye correction, Image Trim and more. The D60’s Stop-Motion Movie mode is a D-SLR first that enables users to create stop-animation movie clips from a series of as many as 100 consecutive JPEG picture files. More experienced photographers will also enjoy shooting in the lossless NEF (RAW) format, and then adjusting image parameters, such as size, format, and white balance, all within the camera.

While many cameras now feature a dust cleaning function, the D60 takes this idea one step further. In addition to offering an Image Sensor Cleaning function that quickly and silently shakes off specks of image degrading dust, the camera also minimizes the dust that can come into contact with the sensor through a unique Airflow Control System. This design works to channel particles away from the sensor with every click of the shutter, resulting in even further reduction of dust particles and the spots they can leave on pictures.

Ergonomically designed with intuitively placed controls, the D60 is a camera that’s compact and ready to go wherever life leads. It also features a new power conserving Eye Sensor that turns the big 2.5-inch color LCD monitor on and off automatically when the user alternates between taking pictures and reviewing camera settings.

A customizable LCD monitor user interface rounds out the D60’s convenient features, as users can create their own wallpapers and adjust color settings to adapt to their preferences. The D60’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D60 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.

The D60 will be packaged with the 3x zoom AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens and will be available throughout the United States beginning in February 2008. Pricing information will be available approximately 30 days prior to sales availability. For more information, please visit www.nikonusa.com .

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Support refers to extension of power while transferring images, and is not an assurance of quality.
For J.D. Power and Associates award information go to jdpower.com

MELVILLE, N.Y. (October 18, 2007) – Nikon D Series Cameras rank “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study^SM. On a 1,000-point scale, Nikon’s D series digital SLR cameras earned a score of 822 index points, making them the highest-ranked camera line among digital SLRs in four areas of customer satisfaction: picture quality, performance, operation, and appearance and styling.

“We are thrilled to have received this prestigious honor from J.D. Power and Associates. This study represents the true voice of consumers and Nikon is proud to receive a highest ranking,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikon engineers work extremely hard to design and develop digital SLR cameras that offer extraordinary image quality and performance. Every Nikon digital SLR camera is designed first for the end user’s requirements. So, whether the customer is a seasoned professional, a passionate enthusiast or a first-time D-SLR user, their satisfaction is assured. Receiving this award demonstrates our confidence that Nikon’s digital SLR cameras are fulfilling, and often exceeding, our customers’ expectations.”

Nikon’s D series digital SLR cameras include such popular models as the D200, D80, D40x and D40 as well as professional models such as the recently introduced D300 and D3 digital SLR cameras. Nikon digital SLR cameras are engineered for use with up to 55 world-renowned NIKKOR optics and a host of other Nikon system accessories including Nikon Speedlights and Nikon Capture NX image editing software.

The J.D. Power and Associates 2007 Digital Camera Satisfaction Study is based on the responses of nearly 7000 consumers who purchased a digital camera within the last 12 months.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at www.jdpower.com.

*Nikon D Series received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007 Digital Camera Satisfaction StudySM. Study based on 6,982 total responses measuring 5 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2007. Your experiences may vary. Visit jdpower.com

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MELVILLE, N.Y. (AUGUST 23, 2007) - Eight years after Nikon's D1 camera changed professional digital photography forever, Nikon today introduced the D3 - a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon's new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world's fastest digital SLR camera in its class.*

Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon's new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3's new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation.

The D3 also features an entirely new 51-point auto focus system with Nikon's 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera's high-resolution LCD monitor. The D3 uses the world's first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

"Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn't been seen since the introduction of the Nikon D1."

Nikon's Sensor Formats: FX and DX Nikon's digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.

The Most Intelligent Nikon Ever The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon's exclusive Scene Recognition System advances the use of Nikon's acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon's new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon's D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D3's LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera's conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The Fastest Camera in its Class The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability
The D3 reflects Nikon's most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera's viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera's alignment relative to the true horizon on the rear LCD screen or in the viewfinder.

The D3 also features two CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera's HDMI port and an optional cable.
The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera's shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3's comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.

Price and Availability The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon's current lineup of digital SLR cameras now includes the new D3, D2xs, D300, D200, D80, D40x and D40.

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y. (AUGUST 23, 2007) - Nikon (www.nikonusa.com) today introduced its most advanced DX-format digital SLR camera, the D300. Engineered with pro-level features and performance, the 12.3 effective megapixel D300 combines brand new technologies with advanced features inherited from Nikon's newly announced D3 professional digital SLR camera to offer serious photographers remarkable performance combined with agility.

Similar to the D3, the D300 features Nikon's exclusive EXPEED Image Processing System that is central to driving the speed and processing power needed for many of the camera's new features. The D300 features a new 51-point auto focus system with Nikon's 3D Focus Tracking feature and two new LiveView shooting modes that allow users to frame a photograph using the camera's high-resolution LCD monitor. The D300 shares a similar Scene Recognition System as found in the D3 that promises to greatly enhance the accuracy of auto focus, auto exposure and auto white balance by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

The D300 reacts with lightning speed, powering-up in a mere 0.13 seconds and shooting with an imperceptible 45 millisecond shutter release lag time. The D300 is capable of shooting at a rapid six frames per second and can go as fast as eight frames per second when using the optional MB-D10 Multi-Power Battery Pack. In continuous bursts, the D300 can shoot up to 100 shots* at full 12.3 megapixel resolution.

"Nikon's D200 digital SLR camera has been a runaway success for us because it embodies everything that performance-conscious photographers demand. With the D300, we've raised the bar with remarkable new features, greater resolution and speed, and even higher image quality," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "The D300 delivers an unmatched combination of quality, performance and value that's hard for discerning photographers to resist."

The D300 incorporates a range of innovative technologies and features that will significantly improve the accuracy, control and performance photographers can get from their equipment. Its new Scene Recognition System advances the use of Nikon's acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before a picture is taken. This information is used to improve the accuracy of auto focus, auto exposure and auto white balance functions in the D300. For example, the camera can track moving subjects better and by identifying them, it can also automatically select focus points faster and with greater accuracy. It can also analyze highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance detection.

The D300 incorporates Nikon's new Multi-CAM 3500DX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single area AF mode and Dynamic AF modes using groups of either nine, 21 or all 51 focus points. The system also features 3D tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D300 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple cameras that feature Picture Control System.

Taking a cue from the popularity of Nikon's D-Lighting technology, the D300 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D300's LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera's conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The D300 also employs a new self-cleaning sensor unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the appearance of dust.

Refined Ergonomics and Usability The D300 inherits one of Nikon's most streamlined, functional and aesthetically pleasing layouts in a digital SLR camera, designed to enable photographers to take pictures with less fatigue, greater accuracy and comfort.

The camera's viewfinder provides virtually 100 percent coverage so pictures can be framed accurately, while an ultra-high definition 920,000 dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. Its 170-degree wide viewing angle makes it easy to compose shots using the LCD screen in LiveView mode.

The D300 features rugged magnesium alloy construction and the camera's shutter mechanism is tested up to 150,000 cycles. The 3.0-inch LCD is strengthened with tempered glass and the D300's rubber gaskets and seals protect vulnerable entry points from dust and moisture.

Price and Availability The D300 will be available from Nikon Authorized Dealers beginning in November 2007 for an estimated selling price of $1,799.95**. With the introduction of the D300, Nikon's current lineup of digital SLR cameras now includes the new D3, D2XS, D300, D200, D80, D40x and D40.

*NORMAL - LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY, MARCH 5, 2007 - Nikon today introduced the new D40x digital SLR camera that is designed to allow users take spectacular photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its already successful sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity. Digital SLR cameras are the tool of choice among the majority of professional photographers but some people have found them to be complex or bulky. With the D40x, consumers don't have to sacrifice the quality of their pictures anymore. The D40x inherits many advanced technologies from Nikon's professional models, but was designed specifically to make taking outstanding pictures easy and fun for everyone.

"The D40 has become a runaway success for Nikon because it effectively addresses so many of the concerns shared by those who take pictures to preserve family memories and for all-around fun. The D40 and the new D40x eliminate common annoyances such as shutter lag and inaccurate viewfinders, while answering our customers' needs for superb image quality, fast handling, compactness and, most important of all, simplicity. Now with the D40x, anyone has the choice of higher resolution so they can do even more with their pictures," said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. "Whether people want to make poster-sized prints or make special enlargements from a smaller (cropped) area of a picture, the D40x can produce images that have superb clarity, outstanding detail and vibrant colors. Even regular 4x6 inch prints, and pictures reduced in size for e-mailing, are visibly better when captured with a more capable camera."

The Nikon D40x is able to capture special moments instantly, virtually eliminating the frustrations of shutter delay typically associated with point-and-shoot digital cameras. The D40x powers-up in a near-instant 0.18 second and can shoot up to 3 pictures per second, non-stop for up to 100 shots. With such great speed, you'll never need to wait for the camera to get ready for the next shot. The camera reacts instantly when the shutter button is pressed ensuring you never miss a special moment. The images are immediately recorded to the camera's SD memory card.

The D40x's 10.2-effective megapixel CCD imaging sensor is complimented by Nikon's exclusive 3D Color Matrix Metering II and an improved Nikon Image Processing Engine that together ensure breathtaking picture quality with analyzed exposure, refined details and natural, accurately rendered colors.

The increased image sensor capacity of the D40x isn't its only advantage. In addition to shooting three consecutive shots per second (versus 2.5 pictures per second with the D40), the D40x also features design efficiencies that allows up to 520** images per charge) and wider ISO sensitivity of 100-1600, plus HI-1 (200-1600 plus HI-1 for the D40).

The back of the D40x is dominated by a refreshingly large and bright 2.5-inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon's new visually-intuitive information display system that presents camera and shooting information in a user-friendly, graphically represented way. The camera also features a built-in help menu that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typical of that setting.

The D40x's automated, scene-optimized Digital Vari-Program modes allow users to capture nearly any type of scene without needing to understand the fine points of photography or fumble with camera settings. The D40x includes eight preset modes, including a new Flash Off mode that shuts off the camera's flash and boosts its ISO so users can easily take pictures in places where flash photography is not allowed, inappropriate or when they prefer the look of naturally lit pictures. As users gain experience with the camera, the D40x offers advanced controls such as Aperture-priority and Shutter-priority modes that offer greater creative control over the look and feel of their pictures.

The D40x's new Retouch menu offers exclusive in-camera image editing features that add to the D40x's "fun factor" by providing greater creativity without the need for a computer. Included in the Retouch menu is Nikon's D-Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye - a common condition that occurs in flash photography. Image Trim allows for creative cropping of an image and creates smaller files for easy e-mailing. Other creative features include Image Overlay, Small Picture, Monochrome (Black-and-white, Sepia, and Cyanotype) and Filter Effects (Skylight, Warm filter, Color balance).

The D40x comes packaged with the new 3X 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that assures superb picture sharpness and optimum contrast, along with the versatility to capture everything from candid portraits to wide-angle landscapes. The D40x is also compatible with all of Nikon's AF-S and AF-I Nikkor lenses***, including the remarkably versatile 18-135mm f/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor lens and the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens.

For flash photography of subjects at greater distances, the light and ultra-compact SB-400 Speedlight proves to be a perfect companion to the D40x, providing a simple solution for adding more power and bounce flash capability. Keeping with the D40x's remarkable ease of use the, SB-400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40x will be available throughout the United States beginning April 2007 for an estimated selling price of $729.95* for body only or $799.95*, packaged with the 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens. For more information, please visit www.nikondigital.com.

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

* Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

** CIPA standards, with Built-in Flash used for 50% of the shots

*** Autofocus is supported only with AF-S and AF-I CPU lenses, which are equipped with built-in motors.

Melville, New York — Nikon (www.nikondigital.com), the world leader in high quality digital imaging, precision optics and photo imaging technology, today announced its new D40 digital SLR camera will be Nikon's first camera certified to deliver the highest quality images and photo sharing capabilities with the new Windows Vista. Using the Nikon D40 along with Windows Vista will make it easier and more fun to capture, organize and share beautiful pictures with family and friends.

"The D40 is Nikon's smallest digital SLR to date and provides the customer with the confidence and ability to quickly and easily capture stunning pictures of life's most important moments," says Bo Kajiwara, director of marketing and planning for Nikon Inc. "Nikon is confident that the D40 will satisfy users of Windows Vista with superb image quality and enhanced functionality at a significant value."

"We're excited about the tremendous support and enthusiasm Nikon is providing for Windows Vista at this year's Consumer Electronics Show," said Brad Goldberg, general manager for Windows Client at Microsoft Corp. "By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives."

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY, NOVEMBER 16, 2006 - If you've ever wondered why your vacation pictures don't look as good as those magnificent landscapes and flattering portraits seen in countless glossy magazines, chances are you just haven't found the right camera. Nikon today introduced the new D40™ digital SLR camera that's designed to offer consumers the ability to get higher quality, impressive looking pictures with the press of a button. While digital SLR cameras are extremely popular among professional photographers, some consumers have shied away from them because they are larger than compact digital cameras and some models can be complicated to the uninitiated user. Nikon addressed these concerns and more by designing the D40 as an ultra-compact, lightweight, 6.1-effective megapixel digital SLR camera with simplified new features, exceptional handling speed, and a redesigned, visually-intuitive menu system that brings digital SLR cameras to a whole new level of simplicity.

"Our customers constantly tell us that their memories just look better with Nikon's digital SLR cameras. The image quality is always spectacular, displaying bright and vivid colors. A Nikon digital SLR captures the action shots and special moments perfectly because of its superb responsiveness. But they also tell us they wished digital SLR cameras were smaller, lighter and easier to use," said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. "With the introduction of the D40, Nikon's engineers have surpassed our expectations in meeting this challenge. The D40 packs in an incredible range of features and technologies, but even those using a digital SLR camera for the first time will be thrilled with beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. And these same customers will be amazed at just how easy it is to take truly better pictures with the new Nikon D40."

The Nikon D40 is always ready to capture priceless expressions or special moments perfectly, eliminating the frustrations typically associated with compact digital cameras. The camera is ready to shoot virtually the instant it is turned on and with the ability to shoot 2.5 pictures per second, non-stop for up to 100 shots, you'll never need to wait for the camera to get ready for the next shot. The camera reacts instantly when the shutter button is pressed ensuring you never miss a great moment. The images are immediately processed and rapidly recorded to the camera's SD memory card.

The back of the D40 is dominated by a refreshingly large and bright 2.5-inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon's new visually-intuitive information display system that presents camera and shooting information in a clear, graphically represented way. The camera also features built-in help that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typical of that setting.

The D40's scene-optimized Digital Vari-Program modes allow users to capture nearly any type of scene without needing to fumble with camera settings. The D40 includes eight preset modes, including a new Flash Off mode that shuts off the camera's flash and boosts its ISO so users can easily take pictures in places where flash photography is not allowed, inappropriate or when they prefer the look of naturally lit pictures. As users gain experience with the camera, the D40 offers advanced controls such as Aperture-priority and Shutter-priority modes that offer greater creative control over the look and feel of their pictures.

The D40's new Retouch menu offers exclusive in-camera image editing features that add to the D40's "fun factor" by providing greater creativity without the need for a computer. Included in the Retouch menu is Nikon's D-Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye - a common condition that occurs in flash photography. Image Trim allows for creative cropping of an image and creates smaller files for easy e-mailing. Other creative features include Image Overlay, Small Picture, Monochrome (Black-and-white, Sepia, Cyanotype) and Filter Effects (Skylight, Warm filter, Color balance).

The D40 comes packaged with the new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that assures superb picture sharpness and optimum contrast, along with the versatility to capture everything from tight portraits to wide-angle landscapes. The D40 is also compatible with all of Nikon's AF-S and AF-I Nikkor lenses*.

For flash photography of subjects at greater distances, the newly announced, light and ultra-compact SB-400 Speedlight proves to be a perfect companion to the D40, providing a simple solution for adding more power and bounce flash capability. Keeping with the D40's remarkable ease of use the SB-400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 will be available throughout the United States beginning December 2006 for an estimated selling price of $599.95** for body and lens outfit, including the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens*. For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Autofocus is supported only with AF-S and AF-I CPU lenses, which are equipped with built-in motors.

**Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY, NOVEMBER 16, 2006 - Nikon, (www.nikondigital.com) the world leader in high quality digital imaging, precision optics and photo imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of digital SLR cameras. Designed to bring the picture performance, excitement and experience of Nikon's digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.

"Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response," said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. "But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results."

Outstanding Image Quality
The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon's exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene's brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of Nikon's digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera's SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40's 2.5-inch color LCD monitor.

The D40's three-area auto-focus system also adds to the camera's overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon's advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.

Designed for Life as it Happens
The D40 brings the fun, excitement and superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

After shooting, share your new images with family and friends, or check sharpness, exposure and focus on the D40's large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera's options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.

The D40's innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from Nikon's extensive experience designing successful high performance SLR cameras for more than 50 years. The D40's size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light SLR camera that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40's Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera's performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera's flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.

D40 photographers will enjoy the camera's Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer's custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they're not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
- Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Nikon Advantage
One of the key advantages Nikon digital SLR cameras offer is access to Nikon's extensive system of lenses, Speedlights and accessories. The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with Nikon's range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400's settings can be controlled automatically by the camera's metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with Nikon's PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon's award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon's RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Autofocus is supported only with AF-S and AF-I CPU lenses, which are equipped with built-in motors.

**Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, Nikon® (www.nikondigital.com) today introduced the new D80™ digital SLR camera - an impressively featured, high performance camera that incorporates Nikon's latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon's latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast - at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera's always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80's large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera's rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and-white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera's performance.

"The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class," said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. "By bringing high-end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the 'sweet spot' for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80's performance and versatility becomes even more compelling for consumers," he added.

Unrivaled Image Quality At the heart of any digital camera lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon's own high-resolution image processing engine that inherits best-of-breed technologies from Nikon's latest professional digital SLR cameras, including color independent analog pre-conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.

The D80 also benefits from Nikon's exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system's frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.

Speed to Burn One of the hallmarks of Nikon's digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.

The D80's new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.

D80 photographers will enjoy the camera's built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they're not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
* Trim: Images can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted SD card. A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In "Portrait" Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort The D80 features refined ergonomics and design, borne from Nikon's extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The viewfinder's integrated grid display can also be turned on to assist with composition.

A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new "My Menu" set.

The D80 is slimmer and more compact than its predecessors, and remains true to Nikon's commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength With the D80, users also have complete and seamless compatibility with Nikon's extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80's powerful built-in Speedlight is compatible with Nikon's Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon's Wireless Close-up Speedlight Systems, featuring the SB-R200.

The D80 also offers unprecedented compatibility with Nikon's extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80's ability to deliver outstanding images.

The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon's highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX's powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

[D80 Photos]
[D80 Spec Sheet]

MELVILLE, N.Y., June 1 -- Nikon(R) (http://www.nikondigital.com), the world leader in photography, today introduced the new D2xs(TM) professional digital SLR camera, incorporating an impressive range of refinements that improve overall camera performance and enhance the user experience. The D2xs shares many performance and design innovations with the current and highly successful D2x camera, including the 12.4 million pixel DX format CMOS image sensor that renders images with high resolution and sharp detail, necessary for demanding professional assignments. The D2xs also hosts a range of upgraded features that make operation significantly more responsive -- including refined viewfinder performance that makes for easier composition when shooting in Nikon's exclusive High-Speed Crop mode, a new 2.5 inch LCD with a 170-degree wide viewing angle, individually calibrated at the factory to ensure consistent color fidelity, significantly increased battery life and a wide range of firmware enhancements.

With its numerous refinements, the D2xs is truly equipped to meet the widely varied demands of today's professional photographers who strive to create photographs that push the boundaries of what's possible. Not only does the camera successfully combine high resolution, speed and quality, but it also incorporates exclusive technologies that enable unfettered creativity. Options such as the WT-2A Wi-Fi transmitter achieves full wireless remote camera control and transmission, while the revolutionary i-TTL Speedlight technology included in the D2xs ensures radical new possibilities in creative lighting.

"Increasingly, professional photographers have chosen the D2x as their primary workhorse camera due to its remarkable performance and versatility, making it Nikon's best selling professional digital SLR camera. With the introduction of the D2xs, Nikon has built upon the proven performance of its predecessor and added new technologies and refined features that will
offer professionals an enhanced overall experience," said Edward Fasano, general manager for Marketing, SLR Systems Products, Nikon Inc. "The D2xs is poised to become the next Nikon DSLR of choice among professional photographers."

Versatility Refined

Many of the capabilities that made the D2x such a success have been retained. The D2xs is capable of capturing 12.4 megapixel JPEG or RAW (NEF) images at a rate of up to 5 frames per second in continuous shooting mode, and maintains a rapid start-up time, the world's shortest shutter release time lag of just 37ms, as well as a viewfinder blackout time of just 105 milliseconds. The D2xs also inherits the popular High-Speed Crop mode that uses a specific central area of the sensor to capture 6.8 megapixel resolution images at an incredible rate of up to 8 frames per second. A newly developed viewfinder in the D2xs automatically superimposes a mask over the cropped area within the viewfinder while in the High-Speed Crop mode, for easier and more confident composition.

The D2xs features Nikon's acclaimed Mutli-CAM2000 high-speed AF system, with eleven autofocus sensors -- nine of which are cross-type and placed in the rule of thirds layout. The D2xs offers improved subject acquisition and tracking capabilities as well as a new option for controlling the duration of Lock-On(TM) focus tracking, making it easier to adjust for shooting
different types of scenes and action.

New Image Rendering and Menu Options

With a combination of powerful image-processing technologies and Nikon's exclusive 1,005 pixel 3D-Color Matrix Metering II, the D2xs makes it possible to capture beautiful 2.4-megapixel images that meet and exceed professional photographers' needs for larger files that are rich in detail, color and smooth tonal range. The D2xs has also been refined so demanding photographers can take advantage of Nikon's 3D-Color Matrix Metering II even in the High-Speed Crop mode. Professional photographers will appreciate the ability to select Adobe RGB in any of the three color modes -- making it possible to work with a wider range of colors to match highly diverse assignments and workflow environments, while ideally complementing the NEF file. In-camera creative possibilities are extended even further through the addition of a new Black & White (sRGB) color mode.

Photographers shooting in RAW (NEF) will have the ability to shoot in black and white and still retain the color information in the RAW image data, allowing them to easily reverse a black and white image to color using Nikon's new Capture NX software.

RAW and JPEG images taken using the D2xs can be trimmed within the camera to produce images of reduced display sizes ranging from 640 x 480 to 2,560 x 1,920 pixels. The resulting smaller files can help improve workflow efficiency by eliminating the time required to download and perform software editing within a computer.

New ISO sensitivity options offer greater convenience to photographers who work under constantly changing lighting conditions such as weddings. A new Auto ISO feature allows photographers to maintain a specific shutter speed while letting the camera automatically select an appropriate ISO setting, within a predefined range of sensitivities, based on the existing lighting conditions. This feature helps achieve optimum exposure while freeing the photographer to concentrate on composition. ISO sensitivity can also be manually set between ISO-equivalent 100 and 800 in increments of 1/3 EV, or boosted using HI-0.3, HI-0.5, HI-0.7, HI-1 or HI-2 settings when high sensitivity is a priority. The 3 settings between 800 and HI-1 are newly added to give the D2xs finer control over sensitivity.

Refined Ergonomics and Design

The D2xs body is consistent with the exterior styling of the D2-series, adopted from a design created by famed industrial designer, Giorgetto Giugiaro*. The body is proportionate and well balanced, with a well designed interface that is intuitive and seamless.

The D2xs improves upon its predecessor's energy efficient design, and when combined with the newly developed high-energy EN-EL4a rechargeable lithium-ion battery, the camera boasts an unprecedented 3,800** shots per charge. Nikon's highly sophisticated, real-time battery Fuel Gauge system in the D2xs allows photographers to determine the precise level of remaining charge, number of shots taken per charge and the overall life of the battery -- all at the touch of a button.

A new 2.5-inch, 235,000 dot LCD monitor in the D2xs allows a 170-degree wide viewing angle, and is individually calibrated at the factory to ensure consistent color fidelity. The D2xs also features a new color scheme for menu displays.

Expanded Software Options

The D2xs features a unique Image Authentication feature that, when used with Nikon's new Image Authentication Software, marks the authentication of an image captured by the camera and can determine whether or not it has been altered since capture. Image data is a critical link in the "chain of evidence" for verifying image authenticity, and D2xs's hardware and software-based image authentication solution allows easy, secure authentication of images for a wide range of requirements. The softwareenables verification of JPEGS, TIFF and NEF (RAW) images taken with the Nikon D2xs.

A new remote control software called Camera Control Pro is also available for the D2xs, enabling unprecedented remote control operation of many camera functions from a personal computer. Camera Control Pro software is the next generation of camera control software, previously bundled with Nikon's Capture 4 software, and features substantial advanced features that offer limitless creativity to photographers who need to control their camera remotely. Camera Control Pro can control the D2xs remotely tethering a high-speed USB cable or optional WT-2a wireless transmitter.

The D2xs is also compatible with Nikon's soon-to-be-released Capture NX(TM) software -- a highly versatile yet elegantly simple photo editing solution that provides easy, yet powerful and visually intuitive image-editing and enhancement tools. With Capture NX, photographers will be able to tap into the full potential of D2xs's RAW (NEF) files, while also apply powerful photo image processing and editing tools to JPEG and TIFF files.

The D2xs will be available from Nikon authorized retailers in late June for an estimated street price of $4699.95***. For more information, please visit http://www.nikondigital.com

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

* GIUGIARO
** Based on Nikon test conditions
*** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY (November 1, 2005) - Nikon (www.nikondigital.com) today introduced the highly anticipated new D200 - a precision-engineered, high performance digital SLR camera designed to satisfy the requirements of passionate and demanding photographers. Combining brand new technologies with advanced features inherited from Nikon's venerable D2X professional digital SLR camera, the D200 incorporates more must-have features than any other camera in its class, enabling photographers to capture images in a way once reserved only for professionals.

The D200 promises an extremely satisfying shooting experience, with a winning combination of quality, performance, construction and advanced system features. Employing a newly developed 10.2 effective megapixel Nikon DX Format CCD image sensor, the D200 captures images with remarkable resolution and clarity. Its sophisticated 1005-pixel 3D Color Matrix Metering II system ensures ideal exposures while an advanced Nikon image processing engine renders images with superb clarity and smooth color gradations. The D200 reacts with lighting speed, powering-up in a mere 0.15 seconds, and firing in an imperceptible 50 millisecond shutter release lag time. It can shoot five frames per second with a drastically shortened viewfinder blackout time of just 105 milliseconds between shots. Its large, bright viewfinder offers 0.94x magnification for comfortable and precise composition while a new 2.5 inch LCD screen provides ultra-wide 170 degrees viewing angle from all directions. With an all new 11-area Autofocus system, robust control of Nikon's i-TTL Creative Lighting System and advanced Wi-Fi image-transmission options*, the D200 is a perfect fit for discriminating photographers and a natural choice for wedding, event and action photographers.

"Nikon has spent considerable time and effort to truly understand the qualities and features photographers desire in an advanced digital SLR camera. The D200 embodies this research and delivers a camera that's built to the requirements of passionate photographers, and meets demands for resolution, speed, precision, and ultimate image quality. The D200 represents an unmatched combination of quality, performance and value that's hard to resist," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "The D200 is hands-down the most capable digital SLR camera in its category."

SMARTER

The D200 embodies a host of intelligent technologies that deliver remarkably precise control and accurate automatic features. Equipped with Nikon's exclusive 1,005 pixel 3D Color Matrix Metering II, the D200 seamlessly determines ideal exposures even in complex lighting conditions. Capturing scene elements including brightness, contrast and color content with a unique 1,005-pixel RGB-enabled sensor, this advanced system employs further improved algorithms for even better evaluation of large area highlight and shadow detail. The 3D Color Matrix Metering II light metering system also uses an onboard database of detailed exposure information from over 30,000 actual images against which instantaneous real-time comparisons are made as part of determining exposures. Rather than merely looking at light levels, a complex, yet transparent evaluation of overall scene content takes place, ensuring highly accurate exposures, even in challenging lighting conditions.

The 10.2 effective megapixel image sensor on the D200 incorporates a high-speed 4-channel data output and a new Optical Low Pass Filter that significantly reduces any incidence of moir© as well as color fringing and shifting. Furthermore, 4-channel output allows the D200 to inherit the advanced image-processing engine of the Nikon D2x professional digital SLR that combines color-independent preconditioning prior to A/D conversion with advanced digital image processing algorithms to deliver fine color gradations with smooth, consistent transitions. Photographers can take advantage of the D200's advanced image optimizing functionality that allows them to fine tune image characteristics such as sharpness, tone, color, saturation, and hue. Photographers can also select from preset options like Normal, Softer, Vivid, More Vivid, Portrait and Black-and-White.

One of the most notable new features of the D200 is its all new 11-area AF system, convertible to a 7-wide area AF system, both based on Nikon's advanced Multi-Cam 1000 AF Sensor Module. Not only does this AF system support the photographer with fast and precise auto focus under a variety of shooting conditions, but it also offers a pleasing array of functions for greater flexibility - allowing an individual area to be selected from either the 11-area AF or 7-wide area AF sensors for Single AF or making use of multiple sensors to enable Dynamic AF, Closest Subject Priority Dynamic AF and Group Dynamic AF.

Running out of power on the D200 is harder than ever, since in addition to its remarkable capacity of up to 1800 shots per charge, the D200 also features an intelligent power management Fuel Gauge feature that constantly monitors the battery's precise remaining power in 1% increments. It also displays the total number of shots taken on each charge as well as overall life of the battery, so photographers can easily tell when to replace a battery.

The D200 is a wireless whiz, and features Nikon's advanced i-TTL wireless Speedlight control built right into the camera, as well as wireless image transfer over a 802.11b/g Wi-Fi network built into the optional WT-3 Wireless Transmitter (available Spring 2006). The camera's powerful built-in Speedlight, capable of coverage for lenses as wide as 18mm, features a Commander Mode that can wirelessly control up to two separate groups of an unlimited number of i-TTL speedlights such as the SB-800, SB-600 or SB-R200. The Commander Mode in the D200 can adjust flash compensation settings for each of the two groups on the fly, making light output control from speedlights placed in hard to reach locations simple and effortless.

FASTER

The D200 is faster than any other camera in its class, making its handling exceptionally responsive. The D200 can shoot continuously at up to five frames per second, capturing up to an impressive 37 JPEG images** or up to 22 NEF (RAW) images, making it ideal for action, wedding and event photography. Featuring an industry leading power-up time of 0.15 seconds, the D200 is ready to shoot when the photographer is ready. Its reduced shutter release time lag of 50 milliseconds is nearly undetectable and when shooting in its continuous burst mode of five frames per second, its shortened viewfinder blackout time (between each successive shot) of just 105 milliseconds proves especially useful in keeping an eye on a moving subject.

STRONGER

The D200 is designed with long term durability, ruggedness and precision in mind. Built on a magnesium alloy chassis and body cover, the D200 combines light weight with high-level durability and protects performance integrity. It also features an enhanced environmental sealing system that helps protect exterior seams from potentially damaging moisture and dust. The D200's double-bladed shutter unit is tested to well over 100,000 cycles, ensuring highly reliable performance year after year. The shutter unit also employs a refined mirror balance mechanism that allows the mirror to complete its motion cycle and reach a complete stop with virtually no image degrading mirror bounce.

The Ultimate Shooting Experience

Nikon is renowned for the distinct usability and handling of its digital SLRs, and the D200 continues this tradition. Photographers handling the camera will immediately notice its large, bright viewfinder with 0.94x magnification that ensures the clearest view possible for precise composition. Viewing excellence is taken further with an expansive 2.5-inch high-resolution LCD that provides an ultra-wide 170? viewing angle from all directions. It also offers the ability to magnify images by up to 400% to enable photographers to closely inspect images for fine details while offering a selectable RGB histogram display, which allows photographers to make better-informed exposure decisions through the viewing of a composite RGB histogram, or a separate histogram for each individual color channel. The D200 also features the largest top LCD panel among cameras in its class to convey maximum information at a glance with easy access to shooting data including shooting mode, battery condition, card information, gridline display, shutter speed, F-stop and number of remaining shots.
Refined menus on the D200 offer a streamlined and visually enhanced view of camera setup and custom setting options. Photographers can access an expanded on-board Help feature to view brief descriptions of every one of the camera's menu items. The D200 also features a "Recent Settings" menu that reflects the last 14 settings adjusted, offering a quick way to revisit these settings.

Nikon's Digital Imaging System

Like all Nikon SLR cameras, the D200 also offers the advantages of compatibility with Nikon's superior and comprehensive Digital Imaging System. High image quality is assured through compatibility with over 50 outstanding AF Nikkor lenses, including Nikon's DX Nikkor lenses engineered exclusively for use with Nikon digital SLRs and an extensive array of AF Nikkors designed for use on digital and 35mm SLRs. The D200 also offers compatibility with the Nikon Creative Lighting System, enabling high-precision flash photography with SB-800, SB-600 and the Nikon Wireless Close-up Lighting Systems. Outlined below are groundbreaking technologies and system features that enable photographers to achieve results not possible with any other system:

New Wireless Transmitter WT-3 (Available Spring 2006)

Nikon is leading the imaging world with wireless image transfer technology via Wi-Fi. The D200 marks the announcement of the Wireless Transmitter WT-3, offering photographers creative new ways to set up their workflow. The new IEEE802.11b/g compatible Wireless Transmitter WT-3 provides fast image transmission with improved security and compatibility with the latest protocols. It also provides alternative buttons for shutter release and AF-start as well as an extra command dial to facilitate more comfortable shooting in vertical format.

i-TTL Speedlight Technology

Nikon's i-TTL speedlight technology is arguably the most robust and advanced speedlight system in the world, and holds limitless possibilities for all kinds of photographers using creative lighting. i-TTL technology built-in to the D200 allows photographers to wirelessly control in full TTL, up to 2 groups of Speedlights, with any number of individual speedlights in each group. Photographers can shed all cords and cables or the need to ever calculate flash and distance ratios, because the i-TTL systems is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver a perfect flash exposure in any situation. Photographers can even maintain full output control of each group of speedlights from the D200's built-in speedlight. This technology can potentially distill an entire portrait lighting system into a small set of multiple SB800, SB600 or SB-R200 Speedlights.

Nikkor® Lenses

As a company that built its reputation with the superb quality of its lenses, Nikon's renowned Nikkor® brand of optics offer D200 users a tremendous choice of over 50 high quality lenses ranging from highly specialized exotic ones such as the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED to broad zoom range lenses for everyday photography, such as the newly announced AF-S DX VR Zoom-Nikkor 18-200mm f/3.5-5.6G IF-ED lens. The D200 is compatible with DX Nikkor lenses that are optimized for Nikon's digital SLR camera sensors as well as legendary AF Nikkor lenses, delivering outstanding system digital SLR flexibility. This ensures that D200 users will always find a high quality Nikkor lens that's just perfect for their photography.

Nikon PictureProject and Capture 4.4 Software

The D200 will include a complimentary copy of Nikon's PictureProject software, a $49.95 value, and an easy-to-use yet powerful software application that provides image transfer, organization, editing, and design functions for JPEG and NEF (RAW) images produced with the camera. PictureProject can also convert NEF (RAW) files to JPEG or TIFF format finished files, as well as save in the original NEF file format. PictureProject is an essential accessory and is compatible with the new D200 and all prior Nikon digital SLR models and COOLPIX Models. The D200 is also compatible with Nikon Capture 4.4 software (sold separately), a new version of Capture that has the specifications to open NEF files from the D200 and all other Nikon digital SLR models. This newest version features greatly enhanced NEF (RAW) processing capabilities as well as Nikon Capture Camera Control that allows remote camera operation when connected to a computer via the included USB cable or wirelessly using the new Wireless Transmitter WT-3 (sold separately). This versatility is especially useful when photographers may need to continue shooting with their D200 while simultaneously having someone else edit incoming images.

The NEF (RAW) files from the D200 comprise not only the RAW image data captured by the 10.2 effective megapixel image sensor but also a thumbnail image and a Nikon "Instruction Set" of the cameras settings at the time of shooting. NEF allows the Instruction Set data - such as white balance, color balance and tone curves and more - to be adjusted for each recorded image at any time after shooting through the use of Nikon Capture software. Use of Nikon Capture also allows a NEF file to be saved as a NEF, ensuring a record of the original Instruction Set is always preserved, even if several newer Instruction Sets are saved to the file. This ensures that photographers never loose the original settings and image data of a NEF (RAW) file, and reverting back to the original image requires just a few clicks in Capture software.

Version 4.4 of Nikon Capture software offers a flexible, stable and creative workflow approach for any photographer in both professional and personal use through Nikon's unique approach referred to as the "Camera to NEF to Capture Dynamic Link" performance. Newly added features for Capture include automatic highlight recovery when using Exposure Compensation at values lower than 0 EV and Black and White conversion support in Tone Compensation.

The D200 will be available in late December 2005 for an estimated selling price of $1699.95***. For more information, please visit www.nikondigital.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, Nikon® (www.nikondigital.com) today introduced the D70s™ 6.1-effective megapixel digital SLR camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur photographers to beginning photo enthusiasts and hobbyists, the D70s offers a proven track record of superior image quality, robust performance, and advanced new features.

The Nikon D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with excellent sharpness and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with Nikon's unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 pictures at a speed of three pictures per second*) makes the D70s even more responsive and when photographing fast moving subjects.

"Nikon's commitment to its customers is exemplified with the introduction of the D70s. Nikon has taken an internationally best-selling digital SLR camera and made it even more appealing to hobbyists and photo enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings," said Steve Heiner, general manager of Digital SLR Systems for Nikon Inc. "The D70s now represents the best combination of performance and value for photo enthusiasts, and offers superb image quality, advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70."

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera's ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0" LCD monitor, making it easier for users to review images and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm lenses.
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a battery offers users more pictures per charge. The EN-EL3a battery comes with a new, smaller MH-18a battery charger. Both the new battery and charger are included with the D70s.

System Versatility: DX Nikkor Lenses

The D70s joins Nikon's current selection of digital SLR models and inherits the popular DX format sensor and Nikon F-Mount, making it seamlessly compatible with all AF Nikkor lenses and Nikon's exclusive DX Nikkor lenses. Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a wider picture angle, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include six lenses. These include:

- New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
- AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s' built-in Speedlight offers a level of performance that is unrivalled in any other digital SLR camera in its class. Designed to be a part of Nikon's growing Creative Lighting System, the D70s' built-in Speedlight adopts Nikon's exclusive i-TTL flash control technology. In addition to normal on-camera use, the D70s' built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of Nikon SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured flash value while recomposing the shot so you still achieve the appropriate flash output for the subject.

Powerful Software: New Nikon PictureProject™ and PictureProject In Touch

Software is a key component of the digital photography experience, and a key component of Nikon's Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, Nikon has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital photography experience, Nikon PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve. The software allows users to easily transfer images to PC's or MAC's and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Nikon Capture 4.2 as the ideal companion to its powerful feature set.

With Nikon's PictureProject In Touch™, users can share photos without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, Nikon can ensure that its customers will always keep ahead of the technology curve.

The Nikon D70s will be available either as an Outfit or a Set. The D70s Outfit includes the camera body, rechargeable battery, charger, new Nikon PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE NIKON D70s DIGITAL SLR

Accurate, vivid color

- 6.1 effective megapixels Nikon DX Format CCD imaging sensor produces 3,008 x 2,000-pixel images with high resolution and superbly sharp details.
- Advanced digital image processor uses advanced algorithms to optimize image quality, while also controlling auto white balance, auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate white balance achieved by Nikon's acclaimed 3D Color Matrix Meter with 1,005-pixel for highly precise control over white balance under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 pictures (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA CompactFlash™ card) thanks to improved buffer memory handling, faster image processing, increased memory card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take pictures before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast shutter speed with a range from 30 to 1/8,000 sec. for full creative control.
- Fast flash sync shutter speeds up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes white balance, sharpening, tone, color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, saturation and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the picture. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including Nikon's acclaimed 3D Color Matrix Meter with 1,005-pixel RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- Nikon's built-in iTTL automatic balanced Fill-Flash can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within Nikon's Creative Lighting System.
- Flash exposure compensation; a comprehensive selection of compensation tools enable more versatile picture taking; tools for ambient light, flash illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw images possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses expand creative possibilities to the maximum.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and supports Nikon's Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle lenses up to 18mm.
- ISO flash shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Nikon Software Solutions:

Nikon Capture 4 (optional) is a comprehensive image editing and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle images.

Picture Project is Nikon's versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Picture Project introduces an entirely new intuitive user interface, and supports exclusive Nikon plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the viewfinder displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), Zoom playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

* D70s continuously takes up to 144 pictures at a speed of three pictures per second when using JPEG NORMAL - Large image settings, and a SanDisk® 256 MB Ultra II CompactFlash™ card
*1 Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.
###

MELVILLE, NY, APRIL 20, 2005 - Nikon® (www.nikonusa.com) has taken another bold step forward in redefining the digital SLR landscape today by introducing the highly anticipated D50™ digital SLR camera. The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed and responsiveness Nikon digital SLR's offer, as well as photo enthusiasts and amateur photographers who want to capture brilliant digital pictures with vibrant color and immaculate sharpness. The new entry-level D50 makes exceptional digital SLR photography a reality for everyone.

"With the new D50, Nikon intends to bring a fulfilling digital SLR photography experience to more consumers than ever before and help them capture their most precious memories with great quality and ease. The D50 inherits the high image quality, responsiveness and speed consumers have come to expect of Nikon's digital SLR cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation," said Steve Heiner, general manager for Digital SLR Camera Systems at Nikon Inc. "The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a Nikon digital SLR this year."

The Ultimate Family Camera

The D50 stands out as ideal for families searching for that perfect camera to capture timeless memories during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable image quality, and at an estimated street price of $899 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its capabilities. The camera's seven Digital Vari-Program modes make capturing the moment easier than ever, and the new "Child" mode, for example, assures that moms and dads don't have to be photography experts to capture the most vivid color and contrast when taking pictures of their children. The D50's "Child" mode automatically adjusts several of the camera's settings, including ISO, shutter speeds, and white balance, to produce optimized images when taking pictures of children. The D50 promises to be an ideal tool for parents who refuse to let memories pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark Nikon Image Quality and Performance

The D50 incorporates several important new Nikon technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective megapixel Nikon DX Format CCD image sensor and a highly advanced image processing engine, the D50 produces dazzlingly faithful images capable of tremendous enlargement, yet manageable in overall file size. Nikon's new 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420-pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography. Professionals and amateurs alike rely on Nikon's exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. Shutter speed choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed flash sync speed up to 1/500 second makes great fill flash photography possible and Nikon's i-TTL flash technology makes it automatic.

Simple Sophistication

The next evolution of Nikon's popular scene-optimized Digital Vari-Program modes simplifies picture taking, and helps users take incredible pictures with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added "Child" mode mentioned earlier makes it easier to take memorable pictures of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the Nikon D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing "shutter-lag" and virtually eliminating a common frustration of digital photography. Continuous shooting at 2.5 pictures per second can be maintained for a burst of up to 137 pictures, making action photography a reality. Pictures taken are instantly processed and recorded to a compact SD (Secure Digital) memory card, and a new USB 2.0 Hi-Speed interface supports faster transfer of images when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50's compact, lightweight design makes it easy to carry the camera anywhere there's a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to picture taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion battery helps extend mobility and convenience by delivering the power to shoot up to 2,000** images on a single charge.

Interchangeable Lenses: The Nikkor Advantage

One of the unique benefits of shooting with a Nikon digital SLR is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor lenses. With the introduction of the D50, Nikon also introduced two new DX Nikkor lenses that are ideally paired with the D50 to offer consumers a broad zoom range, while maintaining a lightweight and ultra- compact size. Designed exclusively for Nikon's D-series digital SLR cameras, DX Nikkor lenses are optimized to achieve outstanding center-to-edge-to-corner image quality, when used with any of Nikon's digital SLR cameras. Nikon's DX Nikkor range now includes six high performance lenses that offer unmatched wide-angle coverage and versatility:

-New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
-AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX Zoom-Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX Zoom-Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with Nikon's extensive family of over 50 high-performance AF Nikkor lenses, providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional photographers who use Nikon's pro digital SLR cameras everyday.

Managing and Sharing with Nikon PictureProject™ Software

Sharing pictures is fun, and Nikon's new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing pictures on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, Nikon developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing pictures on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer images to PC's or MAC's and browse, organize, and share them. Pictures taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject's In Touch™ plug-in allows users to share photos with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the pictures from the sender's computer to a recipient's computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Nikon Capture 4 as the ideal companion to its powerful feature set. Capture 4 is Nikon's advanced image management and editing software designed to offer the most robust and comprehensive performance with Nikon's NEF (RAW) files. While PictureProject is already a dynamic component to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve.

As part of Nikon's Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor lenses, the SB-800 and SB-600 Speedlights, which enable use of Nikon's Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The Nikon D50 presents the perfect opportunity for anyone to start enjoying the advantages of Nikon digital SLR photography today.

The Nikon D50 outfit, including the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE NIKON D50 DIGITAL SLR

Vivid color and sharp details straight from the camera
- New 6.1 effective megapixel Nikon DX Format CCD imaging sensor that produces 3,008 x 2,000-pixel images with accurate color, high resolution and sharp details for great pictures capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great pictures.
- Advanced digital image processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing images that require no preparation in a computer and are ready to print straight from the camera. Image quality is optimized, including auto white balance, auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- 3D Color Matrix Metering II ensures accurate exposure control and white balance.
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 pictures without having to wait for the camera to record the images to the SD memory card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB SD Card) The number of continuous shots possible in a single burst may be fewer depending on the type of SD card used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast shutter speed with a range from 30 to 1/4,000 sec.
- Fast flash sync shutter speeds up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD memory cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital photographs including ISO-equivalent sensitivity, white balance, sharpening, tone (contrast), color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, saturation or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the picture taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from ISO 200 to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: 3D Color Matrix Metering II with 420-pixel RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- Flash exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using Nikon PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without battery.
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical viewfinder features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the viewfinder displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding camera settings easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 pictures at a time), Zoom playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion battery with power to shoot up to 2,000 images*1 on a single charge.
- Custom Settings for personalizing camera operation to match the individual's shooting style, or different picture taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small Picture function for saving photos within the camera at the reduced sizes of 640x480, 320x240, or 160x120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image's EXIF header (file information) for personal identification when images are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual images
Creative and versatile system components
- High-quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses greatly expands creative possibilities.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and coverage for lenses as wide as 18mm.
- Supports Nikon's Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO flash shoe for additional on camera flash output in large rooms, or for longer distance picture situations. Also allows off-camera multiple flash lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Nikon Software Solutions:
Nikon Capture 4 (Ver. 4.3) (optional) is a comprehensive image editing and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is Nikon's versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

Using JPEG NORMAL - Large settings, and a SanDisk Ultra II SD Card (256MB). The number of continuous shots possible in a single burst may be fewer depending on the type of SD card used.
** 2,000 images per charge achieved under following test conditions:
Fully charged EN-EL3 battery; temperature of 20°C (68°F); Zoom-Nikkor AF-S DX 18-70mm f/3.5-4.5G SG IF ED lens; continuous shooting mode; continuous-servo autofocus; image quality set to JPEG BASIC; image size set to Medium; shutter speed 1/250 sec.; shutter release pressed halfway for three seconds and focus cycled from infinity to minimum range three times with each shot; monitor turned on for five seconds after six shots and then turned off; cycle repeated once exposure meters have turned off.
*** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.
NEF images taken with the D50 require Nikon Capture 4 (Ver. 4.3) or later.

MELVILLE, NY, FEBRUARY 16, 2005 - Nikon (www.nikondigitalusa.com), the world leader in photography, today introduced the new D2Hs™ professional digital SLR camera that incorporates several new enhancements and features. Designed for photojournalists and sports/action photographers, D2Hs integrates the best technologies from its predecessors with an array of exclusive new innovations that deliver the speed, response and handling required for action photography.

The range of new features and enhancements in the D2Hs are based on extensive research and feedback from professional photographers around the world. An all-new image processing engine in the camera produces images with higher quality, finer gradations and lower noise, while a newly refined exposure metering system improves on Nikon's hallmark 3D Color Matrix technology. The D2Hs Auto White Balance and auto focusing systems have been fine tuned to deliver precise, accurate results and an enhanced buffer now offers continuous shooting at 8 frames per second for up to 50 consecutive shots (JPEG, FINE).

"During the development of Nikon's recently announced D2X professional digital SLR camera, the company created several new technologies and innovations that delivered breakthrough performance in that camera. These new innovations have been integrated into the D2Hs to offer photojournalists and sports photographers a camera at par with Nikon's flagship D2X camera, with comparable performance, features and seamless workflow," said Steve Heiner, general manager for Digital SLR and Professional Products at Nikon. "Photographers will appreciate the seamless design, transition and workflow between the D2X and the new D2Hs, allowing them to quickly switch between the two best-of-breed camera bodies, as dictated by the situation they need to photograph."

In addition to Nikon's exclusive 4.1 megapixel DX format JFET image sensor LBCAST (Lateral Buried Charge Accumulator and Sensing Transistor array), the D2Hs features the following new technologies and enhancements:

- Advanced new image processing engine produces high quality images
The new image processing engine adopts advances from the D2X to further improve overall image quality in the D2Hs, producing images with finer gradations, lower noise and consistent, smooth transitions.
- High-speed continuous shooting at 8 fps for up to 50 consecutive shots
The speed achieved by the LBCAST sensor and the camera's image processing allows the D2Hs to shoot continuously at 8 frames per second for up to 50 consecutive JPEG or 40 RAW (NEF) shots.
- 3D-Color Matrix Metering II
Refinements to Nikon's hallmark 3D Color Matrix exposure metering system in the D2Hs result in optimal exposure calculations from the data supplied by the 1,005-pixel RGB Exposure/Color Matrix Metering Sensor, even when shooting under challenging conditions.
- Precise white balance
The D2Hs uses refined Auto White Balance (AWB) and Auto Tone Control (ATC) systems to deliver precise white balance settings when shooting in tricky or mixed lighting situations.
- Faster, higher precision 11-area AF system
Refinements to the camera's AF and lens drive algorithms further improve focus precision, subject acquisition, and subject tracking. The high precision and speed of the D2Hs' AF system also contributes to achieving high-speed continuous shooting.
- High-speed wireless data transfer and camera control
The D2Hs is compatible with the Wireless Transmitter WT-1/1A as well as the new Wireless Transmitter WT-2/2A, which supports both IEEE 802.11g (for faster transfer speeds) as well as IEEE 802.11b networks. The WT-2/2A also strengthens wireless security options and supports a wider variety of network protocols, including the new PTP/IP protocol that realizes wireless Capture Control from a computer running Nikon Capture 4 (Ver. 4.2.1 or later).
- sYCC color space support
Added support for sYCC color space produces JPEG files that can fully exploit the output capabilities of the latest color printers and use a gamut wider than sRGB to achieve optimum print quality.
- GPS connectivity expands applications
The latitude, longitude, altitude and UTC (Coordinated Universal Time) at which a shot is taken can be recorded from a GPS unit to the image's metadata. GPS units that comply with the NMEA 0183 (ver.2.01) interface standard can be connected using the optional GPS cable (MC-35).
- High-resolution 2.5" LCD
A new large 2.5-inch LCD monitor with a higher resolution of 232,000 pixels adds an all-digital interface for clear, flicker-free display of images and information. Displays include preview images at up to 15x magnification, an improved histogram display, and new selectable RGB histogram displays, making exposure confirmation quick, easy and accurate for each of the red, green and blue color channels. Other useful displays include the World Time function and the chronological Recent Settings list.

The D2Hs comes with PictureProject, an easy-to-use software application for managing, editing and sharing image files. The D2Hs is also compatible with Nikon's optional Nikon Capture software package that delivers a unique, powerful and expandable environment for full control over RAW(NEF) files. Nikon Capture 4's Remote Camera Control function can control most shooting settings and trigger the camera's shutter release remotely, either connected via the USB 2.0 Hi-Speed interface, or using the optional Wireless Transmitter WT-2/2A. (PTP/IP wireless camera control requires Windows XP or Mac OS X.)

As part of Nikon's Total Imaging System, the D2Hs is compatible with Nikon's growing family of digital-exclusive DX Nikkor lenses as well as the lineup of high-quality Nikkor AF lenses. When used with the SB-800 or SB-600 Speedlights, the D2Hs maximizes the potential of Nikon's Creative Lighting System with high precision flash performance, including i-TTL flash control and support for Nikon's Advanced Wireless Lighting system.

The D2Hs will be available in March 2005 for an MSRP of $3499.95.

About Nikon

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