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MELVILLE, N.Y. (April 21, 2009) – For the eighth consecutive year, the National Association of Photo Equipment Technicians (NAPET) awarded Nikon Inc. the Martin Strauss Memorial Manufacturer Service Support Award. This award recognizes Nikon’s continued commitment to quality and the efficiency of its National Service Department, Service Relations Department, and Parts Department.

“Being recognized by the photo industry as the leading provider of excellent service in our Service Department, Service Relations Department, and Parts Department is an accomplishment to be proud of,” says Arnold H. Kamen, Vice President of Operations & Customer Services. “Being recognized eight years in a row goes beyond our expectations and demonstrates our commitment and dedication to our customers.”

The efficiency of the Service, Service Relations and Parts Departments is integral to the success of Nikon’s retail partners, as it provides their customers with a valuable resource and deters product returns.

The Nikon Service Relations Department is available for active support to retail partners, authorized repair stations, and consumers seven days a week, 18 hours a day.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and

About NAPET
Through detailed skillfulness, the members of the National Association of Photo Equipment Technicians®, NAPET®, restore treasured photographic equipment for consumers and businesses alike. NAPET, a PMA® member association, bridges together independent camera repair businesses and photo manufacturers, and guides repair technicians in operating their businesses more effectively, efficiently, and profitably.

MELVILLE, N.Y. (April 1, 2009) – Today, Nikon Inc. announced Jay Advertising, Inc. (www.jayadvertising.com), a division of McCann Worldgroup in The Interpublic Group of Companies, and VIC Productions, formerly Visual Impact Communications (www.vicomm.net), as agencies of record for Nikon’s retail communications program for co-op advertising. Together, the agencies will serve Nikon’s Retail Dealer Network with creative development and fulfillment, which will help retailers leverage Nikon’s brand and product momentum, as well as the success of Nikon’s national advertising campaign.

VIC Productions has a successful history of creating retail advertising with Nikon and its dealers. Jay Advertising brings more than 35 years of retail-specific experience and clients, including General Motors, HBO and AAA. Building upon Nikon’s brand momentum, these new relationships will help take Nikon’s retail advertising efforts to a new level of success and provide Nikon’s retailers with the strongest materials to support their sales and marketing initiatives.

“In today’s current conditions, retailers need to be flexible and nimble to react quickly to shifting markets,” said Jay Vannatter, director of Sales, Nikon Inc. “Our new partners have proven records of success in retail advertising, and a demonstrated depth of knowledge and understanding of consumer trends and buying habits that will be essential in building a successful strategic retail advertising campaign for Nikon. With our new agency partners, our goal is to help our retail partners achieve their sales goals, by driving customers to stores, which is more important now than ever before.”

“We are extremely pleased to be awarded this account and to have the opportunity to bring our extensive retail advertising and consumer experience to support the retail efforts of Nikon, a prestigious global brand,” said Gregory W. Smith, president of Jay Advertising, Inc. “We look forward to working with Nikon to develop increased sales and awareness for Nikon Retail Dealers across the country.”

“We’re excited that Nikon awarded us this tremendous account and the opportunity to further the growth of Nikon, which we’ve witnessed and been a part of over the last several years,” said William D. Gwin, president of The VIC Company. “In working with Nikon retailers throughout the U.S., we look forward to helping retailers drive sales and further enhance the Nikon brand.”

Nikon’s COOLPIX cameras marry design and function to create high performing, stylish, easy-to-use cameras. By integrating sophisticated automatic features, Nikon’s COOLPIX cameras offer consumers advanced features, stylish design and affordable price, which helps make digital photography more accessible to consumers and enables anyone to take stunning pictures.

Nikon’s digital SLR cameras continue to revolutionize photography for professional photographers and photojournalists. With a range of consumer digital SLR cameras, Nikon also offers enthusiasts and virtually anyone looking to take spectacular pictures the speed, quality and durability of its award-winning digital SLR camera technology.

In addition to bringing world-class cameras to the U.S. market, Nikon also distributes a broad line of consumer and professional accessories that add to the photographic experience. These include NIKKOR brand optics; Speedlights and system accessories; COOLSCAN® digital film scanners; Nikon software products and Nikon sports and recreational optics.

Nikon’s imaging business and its commitment to providing professional photographers and consumers with world-class products remains central to the company’s efforts.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. In 2008, the Nikon Corporation, the parent company of Nikon Inc.,celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

About Jay Advertising
Jay Advertising, Inc. (www.jayadvertising.com) was founded in 1973 by Ferdinand Jay Smith and his brother Gregory. The agency is noted for its national and regional retail advertising and sales promotion expertise. Jay is a wholly-owned subsidiary of the Interpublic Group of Companies (IPG).

Jay’s current clients include: General Motors, which includes GMC Truck, Buick Motor Division, Chevrolet Retail and Pontiac Retail, Raymour & Flanigan, HBO, First Niagara Bank, HealthNow and AAA.

About VIC Production
Originally known as Visual Impact Communications, Gwin founded VIC in 1989 as a production company designed to assist photo-specialty dealers with their marketing efforts throughout the US. VIC Production, as they’re presently known, is noted for their ability to execute complex free standing insert (FSI) print jobs and National ROP campaigns involving multiple dealer versioning. In addition to VIC Production, The VIC Company has other divisions consisting of VIC Media, VIC Marketing, and VIC Interactive to further assist their clients in all of their marketing needs. The VIC Company is privately owned by Gwin.

Some of The VIC Company clients include Toshiba, Corr Wireless, LG Electronics and Brother International.

PMA INTERNATIONAL CONVENTION & TRADE SHOW, BOOTH # H240, LAS VEGAS (March 3, 2009) – Attendees of the 2009 PMA International Convention and Trade Show can see Nikon’s entire line of award-winning digital imaging solutions, software products and accessories, including eight new high performing, stylish, easy-to-use COOLPIX digital cameras. Visitors to the Nikon Booth # H240 can also experience the groundbreaking Nikon D3X and the AF-S DX NIKKOR 35MM f/1.8G lens, as well as enter to win one of three Nikon COOLPIX S60 cameras, signed by Ashton Kutcher, the star of Nikon’s integrated campaign.

At PMA, Nikon celebrates the 50th anniversary of its legendary F-mount lens-mounting system, employed on the company’s lens-interchangeable SLR cameras and NIKKOR lenses. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photography enthusiasts and professionals can continue to leverage their previous investments, while still taking advantage of new innovations. At PMA, Nikon will display the full range of world-class NIKKOR lenses.

The lenses represent a part of Nikon’s complete high-performance Digital Imaging System featured at PMA, including the complete line of digital SLR cameras, the full COOLPIX line of cameras and accessories, high-quality COOLSCAN scanners, I-TTL capable Speedlight systems and other accessories. When combined with the latest Nikon software, the complete product line demonstrates the strength of the total digital imaging solution Nikon can offer photographers and imaging professionals.

Also, Nikon will showcase gallery-quality fine art reproductions created using the end-to-end workflow solution developed in close collaboration with HP. This solution, developed specifically for fine art reproduction, is optimized for the new Nikon D3X camera and the HP Designjet Z3200 Photo Printer, in addition to the Nikon D3 camera.

Attendees are encouraged to experience Nikon’s entire line of photographic, digital imaging and optical solutions, including Nikon’s Sport Optics products, on display at the PMA 2009 tradeshow, from March 3-5 at exhibitor booth # H240. For more information, please visit http://www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. In 2008, the Nikon Corporation, the parent company of Nikon Inc.,celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (Feb. 4, 2009) – What happens when you combine the universal fear of picture taking, the teeming crowds of Times Square, an uninhibited reality TV star and a seasoned professional photographer? You get the latest installment of Look Good in Pictures: Nikon’s How to Series with Carson Kressley. The fun, interactive site showcases acclaimed Nikon photographers and stylists teaching photogenic tricks that help people look and feel their best whenever they find themselves in front of a camera.

The “Carson’s Time Square Clinic” episode brings shivering tourists and lunch time pedestrians off the streets of New York and in front of a camera for a quick tutorial with Carson Kressley and photographer Steve Simon’s. Viewers can watch as the elated visitors’ mug shots go from dull to dazzling with simple, easy-to-emulate tips.

Although the series gives practical insight for nearly every photographic scenario, Carson Kressley’s advice is universal and practical. Carson’s top tips include:
1. To make your arms look thinner, either place your hands on your hips or hold them slightly away from your upper body. You always want to create shape with your body. Always have some air between your body and your arms.
2. I try to look dressed up because I feel better when I am. That confidence exudes from you – looking cute is feeling cute. I always wear something dark because it’s really slimming. And I always do color around the face. It makes [the photo] pop!
3. Double chin is a phenomena created by two things – a bad pose and a bad camera angle. Position the camera so it's just above your eye level and tilt your head down slightly to reduce the look of a double chin. So instead of dead-on and looking up – moving your head just slightly to the side. It really balances out your face.
4. Use your pictures! The only way to discover your best side is to look at pictures that you love and determine your favorite pose and position. Once you find your “best side,” don’t be afraid to use it. There is no shame in arranging yourself so your best face is forward.
5. Practice makes perfect! Practice your posing. Tape your favorite photo of yourself to your mirror and try to mimic the pose from that picture each time you are in front of the mirror. There is a reason that celebrities use the same pose in each of their pictures.
6. When you’re getting your photo taken, start giggling out loud. This exercise forces you to have a natural laughing smile.
7. Have fun with it! Act like you want to have your picture made. Even pretending will bring out the more natural smile you’re hoping for in your pictures.

Directed by acclaimed filmmaker Becky Smith, the series covers topics including online profiles, red carpet insight, vacations, holidays, babies, pregnancy photos and even what to consider when buying a camera for a particular photo moment.

Professionals offering advice include portrait photographer Steve Simon, baby photographer Carrie Sandoval, celebrity photographer Lester Cohen and wedding photographer Susan Stripling. With the White House top of mind, political photographer John Harrington also advises viewers on how to look presidential in photos in the “Secrets from the Campaign Trail” episode. Visitors can also pose their most perplexing picture questions on the “Ask Carson” section of the site.

For more information on Look Good in Pictures: Nikon’s How to Series with Carson Kressley, please visit: www.LookGoodinPictures.com. For information on Nikon's product line, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 and 2008 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y. (Oct. 21, 2008) – Nikon is pleased to announce a new DVD that guides viewers on advanced creative lighting techniques under the masterful instruction of award-winning National Geographic Traveler photographer Bob Krist and world renowned photojournalist and lighting expert, Joe McNally. Painting with light is the very definition of photography and this DVD demonstrates why the Nikon Creative Lighting System (CLS) continues to define the imaginative possibilities available to photographers.

“A Hands-on Guide to Creative Lighting” demonstrates the essentials of lighting techniques that separate exceptional images from everyday pictures. The video will lead viewers through the fundamentals of lighting in the studio with Bob Krist, who is later joined by Joe McNally in a variety of real-world shooting situations faced by many photographers. Shooting at several locations from the dramatic Boston Ballet School to the rustic charm of Gloucester, Mass., Krist and McNally teach viewers how to get the most from their Nikon Speedlights.

“The basic and advanced lighting techniques demonstrated in this DVD will benefit all levels of photographers and help create lighting schemes that transform an ordinary subject into something spectacular,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “Because of its adaptability and ease of use, Nikon Speedlights—the heart of the Nikon Creative Lighting System, remain the industry standard for a portable lighting solution that allow photographers to create inspired images in the studio or on location.”

Topics include direction, color and quality of light, Speedlight placement, working with wireless flash, and creative use of alternative flash sync modes. The DVD will also show users how to use the advanced features of their Nikon CLS system, including the SB-800, SB-600, SB-R200 and the new SB-900 Speedlight, as well as the SU-800 Speedlight Commander.

“A Hands-on Guide to Creative Lighting” presented by Nikon School will be available starting November 1, 2008, and can be obtained online at the Nikon Mall (www.nikonmall.com) or at authorized Nikon dealers for an estimated selling price of $39.95.* Running time is approximately 2 hours, 34 minutes. DVD excerpts can be viewed online at www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (Oct. 20, 2008) PhotoPlus Expo Booth 501 – Nikon Inc. will exhibit at the 2008 PhotoPlus Expo to spotlight its entire line of industry-leading imaging solutions and accessories, and offer attendees the rare opportunity to interact with some of photographic history’s greatest icons. Attendees may visit Nikon at Booth 501 at the Jacob Javits Convention Center in New York City from Thursday, Oct. 23 through Saturday, Oct. 25 to experience the newest imaging products and help Nikon celebrate the 75th Anniversary of world-class NIKKOR optics. Additionally, show-goers can listen to the inspiring words of famous photographers, including a special session with legendary photojournalist Bill Eppridge.

Nikon’s latest digital SLR success, the D90, will be a leading attraction at the Nikon booth with a complete hands-on demonstration area open to the public. Nikon invites attendees to explore the game-changing camera that delivers the pinnacle of image quality and ease-of-use, combined with the ability to create HD movie clips. Nikon will also show its full line of COOLPIX compact digital cameras, including such popular models as the speedy, Wi-Fi enabled S610c, the P6000 with built-in GPS, and the P80 ultra-zoom camera. Nikon will highlight the complete digital imaging system of products and accessories, demonstrating the total solution made available to Nikon photographers and imaging professionals. The Nikon booth will also feature the entire line of the D series D-SLRs, NIKKOR lenses and Coolscan desktop digital film scanners.

Nikon is also proud to present “Over 50 Years of Photojournalism” with legendary photographer Bill Eppridge. Pulitzer Prize winning AP and CNN correspondent Peter Arnett will host as Eppridge discusses his storied career spanning more than five decades. Eppridge has been a staple of American political history with his iconic collection, including images ranging from the civil rights movement, the American debut of the Beatles, to the powerful image of a dying Robert F. Kennedy cradled in the arms of a busboy. Now, he has the chance to inspire a new generation of photographers through images that are a testament to the importance of photojournalism in documenting history. This event will take place Friday, Oct. 24, 2008 from 4:00 p.m. to 4:45 p.m. at the PDN Theater in the Javits Convention Center. Attendance is limited to 300 people on a first come, first serve basis.

“PhotoPlus remains a great opportunity for Nikon to show attendees the reasons we remain an industry leader with our cutting-edge core technologies, imaging heritage and emphasis on delivering the best possible image quality to the consumer,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “We are also thrilled to have the opportunity to help share the wisdom of so many industry greats, which remind us why we love photography.”

The new, larger Nikon Booth will host a full schedule of highly regarded professional photographers demonstrating their legendary work through interactive lectures and energetic photo shoots where users can learn from some of the best in the business. These photographers will demonstrate Nikon imaging products including the Nikon D3, D300 and D700 cameras. Patrons will also be able to come and learn about Capture NX2 and RAW image workflow in a special section of the booth dedicated to this powerful image editing software program.

Interact with Nikon
Attendees will have the opportunity to interact directly with Nikon by visiting the “Why Nikon?” skybox where users can share stories about their Nikon experiences. Nikon fans will have the opportunity to appear on Nikon’s website talking about what inspires them to use Nikon, why they began using Nikon or why they love Nikon cameras, from capturing memories with a COOLPIX to their first SLR camera. Attendees will also be able to celebrate the 75th anniversary of NIKKOR optics by participating in the “Picture Your World Through a NIKKOR Lens” contest. Nikon will award a product featuring NIKKOR lens technology every day from now until the end of the year. Eligible products include brilliantly designed NIKKOR lenses, award-winning digital SLR camera and NIKKOR lens kits, or one of many stylish, easy-to-use COOLPIX compact digital cameras featuring NIKKOR lens technology.

Learn From the Pros
Additionally, Nikon will host some of the most recognized photographers in the industry. Iconic photographers such as Cliff Mautner, Joe McNally, Ron Magill and Vincent Versace will all make special appearances and presentations at the Nikon Booth. A schedule of presentations is as follows:

Thursday 10/23 - 10:00 a.m. – 5:00 p.m.
10:00 - 11:00 Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography
11:00 - 12:00 The Nikon D90: Engineered for Artistry... Unleash Your Potential
12:00 - 1:00 Cliff Mautner - Creating Texture and Mood in Wedding Photography
1:00 - 2:00 Vincent Versace - Unleashing the Power of Capture NX2
2:00 - 2:30 Mike Corrado - The ABC's of Nikon Speedlights
2:30 - 3:30 Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon’s Creative Lighting System
3:30 - 4:30 Sam Garcia - Nikon COOLPIX

Friday 10/24 - 10:00 a.m. – 5:00 p.m.
10:00 - 11:00 Sam Garcia - Nikon COOLPIX
11:00 - 12:00 Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography
12:00 - 1:00 Vincent Versace - Unleashing the Power of Capture NX2
1:00 - 1:30 Mike Corrado - The ABC's of Nikon Speedlights
1:30 - 2:30 Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon’s Creative Lighting System
2:30 - 3:30 The Nikon D90: Engineered for Artistry...Unleash Your Potential
3:30 - 4:30 Cliff Mautner - Creating Texture and Mood in Wedding Photography

Saturday 10/25 - 10:00 a.m. – 5:00 p.m.
10:00 - 11:00 Vincent Versace - Unleashing the Power of Capture NX2
11:00 - 12:00 Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon’s Creative Lighting System
12:00 - 1:00 The Nikon D90: Engineered for Artistry...Unleash Your Potential
1:00 - 2:00 Cliff Mautner - Creating Texture and Mood in Wedding Photography
2:00 - 3:00 Sam Garcia - Nikon COOLPIX
3:00 - 4:00 Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography

2008 PhotoPlus Expo attendees are encouraged to visit Nikon at Booth 501. The PhotoPlus Expo will be held from Thursday, Oct. 23 through Saturday, Oct. 25 at the Jacob Javits Convention Center in New York City. For more information, please visit Nikon’s website at www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y. (Oct. 14, 2008) – For the second consecutive year, Nikon D Series Cameras rank “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest “J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study.” On a 1,000-point scale, Nikon’s D Series digital SLR cameras scored 823 index points, making them among the highest-ranked products in the D-SLR camera category. The Nikon D Series, which ranked in a tie this year, performed particularly well with consumers in the areas of performance, ease of operation, and appearance and styling.

“This study represents the collective voice of consumers who are reporting on personal experience with their digital SLR camera in the real world, and not in a lab. To receive this honor in both 2007 and 2008 reinforces Nikon’s commitment to creating cameras that deliver superior image quality, ease-of-use and unmatched performance,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “It is Nikon’s goal to provide the best photographic experience, whether the consumer is a seasoned professional photographer, passionate enthusiast or first-time D-SLR user. As the only camera manufacturer to receive this prestigious ranking in the D-SLR category two years in a row, we are reminded of our dedication to deliver cameras that exceed our customers’ expectations.”

Nikon’s popular D series digital SLR cameras include such models as the D40x, D60 and the recently introduced D90, which is the worlds first D-SLR with HD Movie recording capabilities. Professional photographers and enthusiasts have come to rely on models such as D3, D300, the recently introduced D700 digital SLR cameras due to their unparalleled image quality and dependability. Nikon digital SLR cameras are engineered for use with nearly 60 world-renowned NIKKOR lenses and a host of other Nikon system accessories including Nikon Speedlight flashes and Nikon Capture NX 2 image editing software.

The “J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study” is based on the collective input of more than 8,000 consumers who purchased a digital camera between April 2007 and March 2008.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Nikon D Series received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007-2008 Digital Camera Usage and Satisfaction StudiesSM, tied in 2008. 2008 study based on 8,099 total responses measuring 8 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2008. Your experiences may vary. Visit jdpower.com

MELVILLE, NY (Oct. 9, 2008) - Everyone loves to look great in pictures, yet so many of us are uncomfortable whenever someone yells “cheese!” and more often than not, dissatisfied with our picture. Nikon Inc. today announced a unique new series called Look Good in Pictures starring style guru and television personality, Carson Kressley. Beginning October 9, Carson shares entertaining and helpful insights at www.LookGoodinPictures.com. Throughout the fall series, Carson will give real practical advice on how to embrace photogenic qualities in a variety of everyday situations such as vacations, holidays, nights out on the town and weddings.

"Nikon’s Look Good in Pictures is the first program of its kind to help people look better in their photos and be more comfortable in front of the camera," says Lisa Baxt, senior communications manager, Nikon Inc. "Nikon’s simple and easy-to-use cameras have helped those behind the lens take exceptional photos with the touch of a button. With this new program, we’re hoping to help those in front of the camera look good and feel great too.”

The first episodes to premiere on the program's website will feature Carson's entertaining general guidance for looking good in and taking great photos. Ranging from how to use the flash to posing tips, the episodes will show Carson tackling common photo problems around New York City. In addition to the episodes, the website features Carson's Corner, which offers an inside look into Carson’s experiences on set, as well as consumer polls and Nikon camera information. Upcoming episodes include Carson on the campaign trail with political photographer, John Harrington and Carson soliciting photography tips from the celebrities at a red carpet event.

"Photographs are important as they reveal who we are, how we want to express ourselves and help us capture priceless memories,” says Kressley. “I am excited to be working with Nikon to show people how to look better in photos and feel better in front of a camera."

For more information on Look Good in Pictures: Nikon’s How to Series with Carson Kressley, please visit: www.LookGoodinPictures.com. For information on Nikon's product line, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 and 2008 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

JEFFERSONVILLE, N.Y. (Oct. 2, 2008) - From October 10-13, Nikon will sponsor 100 of the world's most promising young photojournalists in upstate New York for the 21st annual Eddie Adams workshop, also known as the “Barnstorm.” Seasoned professional photographers and photo editors will mentor the handpicked selection of students during the intense four-day workshop. This year, Barnstorm students will have the opportunity to try out Nikon’s new D3 and D700 professional digital SLR cameras as well as receive technical advice from Nikon experts available on-site.

“Nikon is proud to continue its tradition of educating the photographers and photojournalists of the future through the Eddie Adams Barnstorm Workshop,” said Bill Pekala, general manager of Nikon Professional Services, and Eddie Adams Workshop board member. “We at Nikon are honored to have the opportunity to provide these outstanding students with access Nikon's extensive line of high-quality cameras and precision lenses, as well as empower them with the photographic knowledge the world has come to expect from Nikon.”

To tailor the learning experience to the ever-changing industry, participants have access to a state-of-the-art digital photo and multimedia studio with all of the latest technologies. Additionally, Nikon will provide access to the D3 and new D700 digital SLR cameras, allowing these students to capture the world around them in stunning detail and clarity.
Barnstorm participants are the visionary photographers of tomorrow and will benefit from the experience and advice of professional mentors such as John White, Bill Epperidge, and Clay Patrick McBride. Other famous photographers available to Barnstorm participants include individuals from top-tier photojournalism publications such as National Geographic, Sports Illustrated, The New York Times, The Washington Post, Getty Images and The Associated Press.

During the workshop, the Barnstorm students are divided into ten teams, with each team paired with a photographer, an editor and a researcher. Each day consists of hands-on activities such as shooting and editing, as well as speeches and panel discussions. Over the course of the workshop, students are exposed to many types of photography including photojournalism, fine art photography, studio portraiture, underwater work, long-term projects, and conflict photography.

Following an overwhelmingly positive response the past two years, the multimedia workshop will continue as part of the core curriculum. With many news outlets and other publications expanding their offerings to include interactive slideshows and audio, students receive a crash course in the new media marketplace with access to the top multimedia editors in the country.

In addition to sponsoring the Barnstorm, this is the fifth year that Nikon will award a $10,000 scholarship to the top student from the Barnstorm XXI Workshop. A panel of judges selects a student based on the work he or she presents during the workshop. The scholarship money must be used by the winning student to further his or her education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.

"For over 20 years, the Barnstorm Workshop has served as a vital tool for educating and inspiring the photographers of the future,” said Alyssa Adams, executive director, Eddie Adams Workshop. “With an alumni base of over 2,000 members, it is their continued passion and love for communicating through vivid imagery that has laid the foundation for this year's Barnstorm class and we are proud to continually renew the tenets of powerful photojournalism and photography."

About Barnstorm: The Eddie Adams Workshop
The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors. For more information, please visit www.eddieadamsworkshop.com.

About NPS
Nikon Professional Services provides valuable assistance for pros in every segment of the photography field, including newspaper, industrial, police and forensic, medical photography, commercial studios and even special movie productions. NPS is also available to work with national photographic organizations offering advice and assistance, demonstrations of the latest Nikon products, and lectures on various photography topics. NPS is also well known as a resource for professional photographers at various field events. For more information on NPS and membership requirements for the program, please visit www.nikonpro.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

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Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.

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Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.

To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".

To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".

To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".

To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".

NEW YORK (May 23, 2008) - Calling all shutterbugs! Nikon today announced the "Nikon D60 Moving Moments Photo Contest" in conjunction with the D60 D-SLR advertising campaign featuring Ashton Kutcher. Beginning May 23, 2008, consumers can upload an image with an accompanying description to www.ashtonsd60.com for a chance to win the grand prize of a trip for two to Los Angeles to attend The Hollywood Style Awards sponsored by Nikon and a new D60 camera kit to capture all of the action. Sixty first prize winners will also receive a new D60 camera kit allowing them to capture their "moving moments" with incredible ease.

"We are very excited to engage consumers through the 'Moving Moments Photo Contest'," said Lisa Baxt, senior communications manager for Nikon Inc. "This contest is a fantastic way for people to share their favorite memories and the moments that move them for a chance to win some great prizes."

One-hundred and twenty semi-finalists in the "Nikon D60 Moving Moments Photo Contest" will be chosen beginning June 21st by a panel of judges based on the interpretation of the "moving moments" theme, their accompanying description and photo quality. The sixty D60 winners will be determined by consumers visiting and voting on their preferred picture on ashtonsd60.com between June 25 and July 15, 2008. The image that receives the most consumer votes will win the grand prize.

In addition to the photo contest, visitors to ashtonsd60.com can view images taken by the D60, learn more about the D60 with Ashton and watch the television commercial. For more information on the photo contest and the D60 D-SLR camera, please visit www.ashtonsd60.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, NY (May 16, 2008) - This month Nikon begins shipping the new COOLPIX S52c digital camera. Each S52c ships with six-months of complimentary T-Mobile® HotSpot Wi-Fi service for digital cameras, which allows the user to send images and videos from thousands of T-Mobile® HotSpot locations within the United States*.

In addition to an innovative Wi-Fi feature, the S52c boasts 9 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. To help ensure the consumer will be able to capture stunningly sharp images, the S52c utilizes an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance.

Across town or across the ocean, by using the S52c’s One Touch Email with the Picture Mail button and Nikon’s photo sharing hub, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of certain mobile phones for viewing.

In addition, S52c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies for free, providing a valuable back up to memory card storage. S52c users are able to access my Picturetown from their computers, and nearly any portable device with internet accessibility, providing instant access to their images anytime, anywhere.

The COOLPIX S52c digital camera will be available nationwide beginning May 16, 2008. The S52c has an MSRP Price of $279.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.

*Six months of complimentary T-Mobile HotSpot service begins the first time you automatically connect your COOLPIX S52c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S52c. This offer expires on May 30, 2009.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

NEW YORK (March 25, 2008) - Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Nikon selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.

“Ashton is the perfect choice for this campaign as he embodies both the stylish and fun attributes of Nikon’s COOLPIX Style series cameras," said Lisa Baxt, senior communications manager for Nikon Inc. "Ashton’s collaborative spirit, creativity and approachable personality enhanced our campaign which showcases the great style, sleek colorful design and ease of use of Nikon’s newest COOLPIX Style series cameras.”

"I am thrilled to work with Nikon on this campaign,” said Kutcher. “I think technology today represents so much more than just function – it represents personal style and sophistication. I’m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new COOLPIX cameras.”

The television campaign spots, directed by Emmy award winner Brian Buckley, have Kutcher’s COOLPIX camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Ashton’s pocket. Ashton then notices some surprising pictures when he reviews the photos on his camera's LCD screen. The print campaign, shot by legendary photographer Norman Jean Roy, truly captures the sophisticated yet playful essence of Ashton and the aesthetics of the camera. Following the television and print advertisements, the campaign will come full circle with a uniquely engaging internet component, details of which will be revealed shortly.

For more information on the Nikon COOLPIX Style series cameras and other products from Nikon, please visit http://www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


For J.D. Power and Associates award information go to jdpower.com

Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.

To download high-resolution versions of the videos above, please click here for the clothing store version and here for the hotel lobby version.

MELVILLE, N.Y. (Feb. 27, 2008) – Nikon Inc. today unveiled a completely redesigned Web site with a new visual user interface that among other features utilizes images to display information about Nikon’s products and services. Visitors to the site will also have an ongoing opportunity to offer feedback and suggestions about the site’s content and usability to help define the evolution of the site over the coming months and years.

Similar to Nikon’s imaging products, which rely on customers’ feedback for development, the new site will be a continually evolving forum thanks to the addition of an innovative blog called “Your Shot” that encourages users to comment and share their ideas to improve the Web site’s design, interface and content. This open environment creates an online space that is better adapted to the needs of consumers and provides an unmatched level of functionality for visitors.

The launch of the newly revamped Nikon Inc. Web site emphasizes a strong commitment to photography. The Web site, www.nikonusa.com, is accessible starting February 27th at 8 p.m. EST. To access the new interactive site blog, please visit http://blog.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information, go to jdpower.com

MELVILLE, N.Y. (NOVEMBER 15, 2007) – Nikon (www.nikonusa.com) today announced that it would expand its support of music and music culture by signing on as an inaugural sponsor for RCRD LBL, the first online music label offering free, sponsor-supported MP3s from established and emerging artists and labels across a variety of niches and genres. RCRD LBL, a joint venture between Downtown Records (whose artists include the Cold War Kids and Gnarls Barkley) and Peter Rojas, founder of Engadget, will constantly deliver new and exclusive MP3s from both well-known and upcoming artists in an effort to connect today’s artists with existing and new listeners.

As a sponsor, Nikon will offer a custom designed photo widget on RCRD LBL’s pages, allowing visitors of the Web site to view images taken of, and by, their favorite artists and musicians. Images displayed in the photo widget will be updated constantly, often by musicians who want to share their experiences from the road while on tour. Combined with blog posts from the artists and RCRD LBL staff, the Nikon photo widget will help build an interactive, multi-layered fan experience that will establish a deeper connection between musicians and their fans.

Visitors will also be able to customize their experience with Nikon’s photo widget based on their interests and selections. The widget will be “portable,” enabling users to embed it into their blog as well as some social network profiles and desktop applications.

“Nikon’s partnership with RCRD LBL is a true extension of our commitment to the synergies between music and photography. The opportunity to collaborate with Peter Rojas and Downtown Records as inaugural sponsors of RCRD LBL is an exciting one, and we know that thousands of passionate music fans are utilizing the Web to find a way to better connect with artists they love. We see RCRD LBL as an incredibly powerful way to do so – through photography,” said Lisa Baxt, senior communications manager at Nikon Inc.

Peter Rojas, RCRD LBL's CEO, stated, "We're extremely excited about Nikon sponsoring the photography experience on RCRD LBL. It's no accident that we approached them as a launch partner for RCRD LBL -- Nikon is a brand that understands how important music is to people's lives and how critical it is to find new models for supporting artists."

Nikon’s sponsorship of RCRD LBL is the latest example of the company’s use of the Internet to connect fans and musicians through digital photography. In 2007, Nikon launched Nikon Live (http://www.nikonlive.com), a new multi-media program that connects a dynamic website with local market events to enhance the live music experience. Nikon Live features photos and other live event content from the Rock and Roll Picture Show, The John Mayer Summer Tour Photo Blog, and photography by world-class Visions of Rock musicians including Mick Fleetwood, Perry Farrell, Graham Nash, Melissa Auf de Maur and Lenny Kravitz.

To listen to an in-depth interview with Peter Rojas discussing his thoughts on RCRD LBL, download the latest episode of the Nikon podcast at http://press.nikonusa.com/multimedia.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

Join Mark Ellwood as he sits down with Peter Rojas, CEO of RCRD LBL, and Joe Ventura from Nikon . They discuss Nikon's sponsorship of RCRD LBL as well as the connected worlds of music and photography. Music composed by Frank Ferrucci.

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here.

Highlights include a recap of the world's-firsts in terms of technological imaging advancements from Nikon Corporation as well as their desire to see the Earth; it's most remote locations and capture the world's greatest moments. This video also features some of Nikon's latest innovations on their newest products that all aim to make creating better images more fun and exciting.

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MELVILLE, N.Y. (October 18, 2007) – Nikon D Series Cameras rank “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study^SM. On a 1,000-point scale, Nikon’s D series digital SLR cameras earned a score of 822 index points, making them the highest-ranked camera line among digital SLRs in four areas of customer satisfaction: picture quality, performance, operation, and appearance and styling.

“We are thrilled to have received this prestigious honor from J.D. Power and Associates. This study represents the true voice of consumers and Nikon is proud to receive a highest ranking,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikon engineers work extremely hard to design and develop digital SLR cameras that offer extraordinary image quality and performance. Every Nikon digital SLR camera is designed first for the end user’s requirements. So, whether the customer is a seasoned professional, a passionate enthusiast or a first-time D-SLR user, their satisfaction is assured. Receiving this award demonstrates our confidence that Nikon’s digital SLR cameras are fulfilling, and often exceeding, our customers’ expectations.”

Nikon’s D series digital SLR cameras include such popular models as the D200, D80, D40x and D40 as well as professional models such as the recently introduced D300 and D3 digital SLR cameras. Nikon digital SLR cameras are engineered for use with up to 55 world-renowned NIKKOR optics and a host of other Nikon system accessories including Nikon Speedlights and Nikon Capture NX image editing software.

The J.D. Power and Associates 2007 Digital Camera Satisfaction Study is based on the responses of nearly 7000 consumers who purchased a digital camera within the last 12 months.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at www.jdpower.com.

*Nikon D Series received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007 Digital Camera Satisfaction StudySM. Study based on 6,982 total responses measuring 5 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2007. Your experiences may vary. Visit jdpower.com

Nikon announced today key findings from IDC, a leading technology analyst, resulting from their white paper titled "The Evolution of Wireless Photography ⁱ " concluding: Nikon has been on the forefront of embracing wireless photography. Since the introduction of its first wireless cameras in 2005 to the current COOLPIX S51c digital camera, Nikon has been the worldwide leader in regards to Wi-Fi integration and innovative ways to share memories such as the new my Picturetown, Nikon’s new photo sharing and storage service. Results are based on IDC’s ongoing research on wireless connectivity, digital camera market research and a consumer survey on the adoption of wireless digital cameras and their propensity to embrace the capability in future camera purchases.

With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires and cables or even computers! The new white paper from IDC states “To date, Nikon is the only digital camera manufacturer to consistently and fully embrace wireless photography. IDC predicts that other top vendors will seek to catch up and embrace wireless photography as well, spurring industry-wide adoption.”

“As the speed and dependability of wireless networks grow, image quality and ease-of-use in digital cameras continue to build. Nikon’s aim is to give the pioneers and the participants of the new web 2.0 an easy way to share not only their photos, but also their lives,” says Bill Giordano, General Manager of Marketing, COOLPIX for Nikon Inc. “Wireless features have advanced significantly since 2005, with changes that consumers can now embrace and easily understand, especially with the recent introduction of the COOLPIX S51c and my Picturetown.”

So how important is the ability to share? The white paper states that 60 percent of respondents cite that they would be somewhat or much more likely to consider one camera over another should it include wireless connectivity. What’s more, respondents said that they would be willing to pay up to $86 more for a camera with this ability.

Nikon continues to enhance this technology to be user friendly and effective based on the needs of consumers. The IDC survey states that 43 percent of U.S. digital camera owners recognized that wireless connectivity is an important feature in choosing a digital camera, and with good reason. Nikon’s wireless COOLPIX S51c camera allows the user to share the photos and movie clips anywhere there is an open access Wi-Fi hotspot. At home, in the office, in a coffee house, airport, a user can simply press a button and have photos sent to email addresses, published to Web sites, or posted on photo sharing communities such as Flickr or Nikon’s own my Picturetown. Business professionals working in the field, such as real estate and building contractors, can utilize Wi-Fi to send pictures directly to prospective buyers or business partners, quicker and easier than connecting the camera and downloading pictures to a computer before sending the image.

Additionally, Nikon engineers digital cameras to enhance not only image quality, but also the “photo-sharing experience” by partnering with service providers T-Mobile®, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile® HotSpots® nationwide* and Flickr®, one of the world’s leading photo sharing communities, to provide consumers with more sharing and viewing options. IDC believes “Nikon's courage in opening its technology is critical for wireless photography to be fully embraced by consumers, and positions the firm well in future consumer mindsets as the manufacturer that helps, rather than hinders, product usage.”

Please click here to view the white paper.

* The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

T-Mobile and HotSpot are federally registered trademarks of Deutsche Telekom AG. ©2007 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

ⁱIDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670 , Oct 2007

Jeffersonville, NY (October 4, 2007) – From October 5-8, Nikon will sponsor 100 of the worlds most promising young photojournalists who will gather in rural upstate New York for the 20th annual Eddie Adams workshop, also known as “Barnstorm”. These handpicked students will be mentored by seasoned professional photographers and photo editors during the four-day intense workshop. They will learn the skills needed to perfect the art of telling a compelling story with photography and leave with lifelong friends and an unforgettable experience. Students will also have the opportunity to try out Nikon’s new D3 and D300 professional digital SLR cameras and get technical advice from Nikon experts available on-site.

“Nikon has been a proud sponsor of the Eddie Adams Workshop since its inception 20 years ago. This year is a tremendous milestone for the workshop and a true testament to Eddie’s vision for creating an education program that helps promising young photographers become award-winning photojournalists. Nikon is thrilled to play a part in the professional development of these promising photographers,” said Bill Pekala, general manager of Nikon Professional Services, and Eddie Adams Workshop board member. “We are happy to provide attending students with the latest Nikon gear and photo equipment so they are familiar with the latest technologies in digital imaging.”

To prepare for a rapidly changing industry, participants have access to a modern digital photo and multimedia studio with all of the latest technologies to aid these young photographers in learning their craft. Additionally, Nikon will make available the D3 and D300 digital SLR’s allowing these students to be amongst some of the first photographers in the world to shoot with these new cameras. These cameras are engineered to meet the demanding needs of the professional photographer, and the rigors of field work.

These visionary photographers of tomorrow will benefit from the experience and advice of professional mentors such as John White, Bill Epperidge, and Clay Patrick McBride. Other famous photographers represent the top photojournalism publications such as National Geographic, Sports Illustrated, The New York Times, The Washington Post, Getty Images and The Associated Press.

During the workshop, the student participants are divided into ten teams, and each team is paired with a photographer, an editor and a researcher. Each day consists of hands-on activities such as shooting and editing, as well as speeches and panel discussions. Over the four days, the students are exposed to many types of photography including photojournalism, fine art photography, studio portraiture, underwater work, long-term projects, and conflict photography.

After an overwhelmingly positive response last year, returning for the twentieth anniversary will be the multimedia workshop. As many newspapers and other publications are looking to expand their offerings to include interactive slideshows and audio, the students get a head start in the new media marketplace by receiving access to the top multimedia editors in the country.

In addition to the event sponsorship, this is the fourth year that Nikon will award a $10,000 scholarship to the top student from the Barnstorm XX Workshop. A panel of judges selects students based on the work that he or she presents during the workshop. The scholarship money must be used by the winning student to further their education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.

To commemorate the 20th anniversary of the workshop, the past speeches and presentations from industry greats will be compiled into audio presentations for alumni and visitors to the website. This is an excellent way for today’s young and aspiring photographers to hear the advice of photo greats, such as Carl Mydans, Joe Rosenthal, George Tames, Louie Liotta, and of course, Eddie Adams.

"It's not only about the power of the image but the strength of our community,” said Alyssa Adams, executive director, Eddie Adams Workshop. “For two decades some of the most talented people in our business have come to Barnstorm and inspired a generation of photographers. Their passion in-turn will inspire the next."

About Barnstorm: The Eddie Adams Workshop
The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NEW YORK (SEPTEMBER 25, 2007) - Nikon, the world leader in precision optics and digital imaging technology, today announced the appointment of Yasuyuki Okamoto as president and chief executive officer of Nikon Inc. Okamoto has been with Nikon for over 29 years, serving the company's photo and imaging business activities. In his new capacity as president and CEO of Nikon Inc., Okamoto will be responsible for driving the company's performance in the areas of sales, marketing and customer service for North, Central and South American markets.

"Nikon's operations in the Americas are very important to the success of our company and I am very excited to have the opportunity to work with the team at Nikon Inc." Okamoto said. "We have developed great prospects for continued growth within the Americas, and I hope to work closely with the team to build upon the tremendous momentum of recent years and drive successes for Nikon Inc."

Okamoto has a diverse background with Nikon. He has held top management positions at Nikon's headquarters in Tokyo and Nikon subsidiaries within a variety of markets, product divisions and business situations. Most recently, Okamoto served as general manager and operating officer at the Marketing headquarters for the Imaging Company at Nikon Corporation. In this role Okamoto was responsible for global marketing initiatives and policies. During his term Nikon developed a highly competitive and sophisticated marketing team that helped the company gain market share in Japan and across its worldwide subsidiaries.

Prior to his work at the Marketing headquarters, Okamoto was general manager of corporate communications for Nikon Corporation in Japan. His responsibilities included overseeing all internal and external communications initiatives relating to Nikon Corporation's businesses throughout the world, as well as managing the company's financial and investor relations activities.

Additionally, Okamoto served as president of Nikon France SA in 1998 where he spent over five years directing Nikon's photo and imaging business activities in the region. Under his leadership, Nikon France SA developed an aggressive marketing and communications approach that helped the subsidiary successfully gain market share in the region.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

Click here to download image of Yasuyuki Okamoto

MELVILLE, NY (September 20, 2007) - Nikon today announced its sponsorship of America at Home - one of the most ambitious projects ever undertaken to document and photograph the most important place in Americans' lives: Home. Starting this week, 100 of the world's preeminent photojournalists and millions of amateur photographers will fan out around the United States to capture pictures of their life at home. Nikon, in association with FotoNation.net, will provide 100 COOLPIX S51c Wi-Fi enabled digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they may be.

"Nikon is excited to be a part of such a momentous project, and provide professional photographers with an easy way to share their vision," says Bill Giordano, general manager for Marketing, COOLPIX, Nikon Inc. "The COOLPIX S51c is the ideal digital camera for this remarkable project because of its wireless sharing ability and high image quality. This camera will help ensure that we can share our concept of home with future generations."

America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.

Nikon's 8.1 megapixel COOLPIX S51c digital camera lets users take stunning photos and share them instantly via a Wi-Fi hotspot, allowing them to email pictures directly from the camera or upload them to Nikon's "my Picturetown" on-line photo sharing website. The camera features a 3x Nikkor optical zoom lens and a bright 3-inch LCD screen, so users can compose and share images with ease. The S51c also has features that help the user to take better pictures like advanced face detection for in-focus smiles and VR image stabilization to reduce the chance of taking a blurry photo.

For more information about the America at Home project visit www.MyAmericaAtHome.com. For more information about the Nikon COOLPIX S51c and my Picturetown service visit www.nikonusa.com.

About myPicturetown.com
Nikon COOLPIX s51c owners can utilize myPicturetown.com to store up to 2GB of images and movies, providing a valuable back-up to memory card storage. Nikon s51c users are also able to access myPicturetown.com from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere. For more information, see www.myPicturetown.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (September 13, 2007) - Nikon's newly announced COOLPIX S51c and my Picturetown™ are set to revolutionize the way in which consumers share and store images. my Picturetown, Nikon's new photo sharing and storage service, allows the consumer to email pictures to friends and family, send their pictures to a Blackberry® device for viewing, or post them to a blog or social networking site. Adding to the convenience of this camera, Nikon has partnered with T-Mobile USA to provide COOLPIX S51c customers with a complimentary six month subscription to T-Mobile's® HotSpot® Wi-Fi service for digital cameras, allowing the user to send images and videos to friends and family from the nearly 8,500 T-Mobile HotSpot locations nationwide*.

"Nikon leads the photographic industry in wireless technology," says Bill Giordano, General Manager, Marketing, COOLPIX, Nikon Inc. "Nikon's all-new 'my Picturetown' service allows S51c users to email their images to family and friends across the globe or upload them to Nikon's photo archiving service. The partnership with T-Mobile USA provides customers with the opportunity to share their images easily and seamlessly from a variety of locations."

The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

"Through this partnership with Nikon, T-Mobile HotSpot is expanding the ways customers can stay connected," said Joe Sims, Vice President of New Business at T-Mobile USA. "Now Nikon COOLPIX S51c customers can store and share pictures with friends and family by connecting at thousands of T-Mobile HotSpot locations across the country."

In addition to having this innovative Wi-Fi feature, the COOLPIX S51c is an 8.1 megapixel camera with a 3x Zoom-Nikkor Optical VR Image Stabilization lens with high-quality imaging performance, and advanced sharing technologies.
The COOLPIX S51c digital camera will be available nationwide in September 2007 with an MSRP of $329.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.

* Six months of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S51c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S51c. This offer expires on August 31, 2008.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc., is a member of the T-Mobile International group, one of the world's leading companies in mobile communications, and the mobile telecommunications subsidiary of Deutsche Telekom AG. At the end of June 2007, nearly 112 million mobile customers were served by companies of the Deutsche Telekom group - more than 26.8 million by T-Mobile USA - all via a common technology platform based on GSM, the world's most successful digital wireless standard. T-Mobile's innovative wireless products and services help empower people to connect effortlessly to those who matter most. Multiple independent research studies continue to rank T-Mobile highest, in numerous regions throughout the U.S., in wireless call quality and wireless customer care. For more information, please visit the company's Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG. Stick Together, myFaves, and the myFaves design are service marks of T-Mobile USA, Inc.

NEW YORK (September 11, 2007) - As a supporter of innovation and design, Nikon is set to strike a pose at Style 360, an alternative Fashion Week destination. On September 11th at 11:00 AM, Nikon will act as the title sponsor for Alexis Phifer's first, ever, Ghita runway show at the Metropolitan Pavilion. Phifer's collection of chic evening wear will include photo fashion looks based on the work of esteemed music and editorial photographer, Mark Seliger.

"We are thrilled to be sponsoring the Ghita show as it truly represents the stunning style embodied by Nikon's products," said Lisa Baxt, senior communications manager, for Nikon, Inc. "By incorporating Mark Seliger's images into the show, we are demonstrating the synergies between the art of fashion design and the art of photography."

"The Ghita collection is unique and innovative, similar to the aspirations behind the Nikon brand," said Alexis Phifer, designer of Ghita. "I am excited to be working with Nikon and Mark Seliger, as they have inspired me to create four cutting-edge pieces for my New York Show."

In addition to the fashion show, Style 360 will be auctioning off one of Phifer's photo fashion looks at Henri Bendel's "Brown & White Ball" 100th Birthday Bash on Tuesday, September 11th. Proceeds from the auction will benefit Keep a Child Alive, an organization dedicated to providing relief for the AIDS pandemic in Africa.

The Ghita Show marks Nikon's continued dedication to design and style. Last year, the camera brand sponsored Project Runway's Daniel Franco's Style Lounge Show and worked with designers Zac Posen and Alice Temperley to create stunning fashion accessories.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Ghita
Ghita is the brainchild of Los Angeles based designer, Alexis Phifer, a modest and quiet entrepreneur, but unquestionably one who is blessed with the gift of design. Absorbing every flavor, color, and melody from her far-reaching travels, it is her experiences of all cultures which remain the inspiration behind Ghita's ethereal silhouettes and rich hues. Phifer's designs are complimented by lively color palettes and ultra-luxurious fabrics, making the pieces undeniably suitable for the fashion-forward, young-at-heart, seeking to channel their playful, bold side in the spirit of adventure. Although her dresses maintain a classic sense of elegance, they also pay tribute to a more modern sense of design, with art-deco elements like asymmetry, tiered skirts, jumpers, and bubbly hems. Opulent bows, bias cuts, and inconspicuous straps balance out the ultra-feminine bodies. Her exploration of other cultures has given way to the rise of one of the most unique and sought-after independent lines carried in only the finest retailers. While her collections are inspired by her travels, the name itself, which translates to "pearl of the sea", accurately conveys the very mood of every whimsical dress in the collection.

About Mark Seliger
Mark Seliger's professional roster includes numerous music videos, commercials and projects with artists ranging from Lenny Kravitz to Mick Jagger and companies from Universal Pictures to Sony Music. His current work includes projects with Conde Nast's GQ and Vanity Fair as well as his role as chief photographer for Rolling Stone for the last decade. In My Stairwell is Seliger's most recent addition to a roster of published books, which includes Physiognomy, When They Came To Take My Father, Voices of the Holocaust, and Lenny Kravitz/Mark Seliger.

MELVILLE, N.Y. (August 22, 2007) - Nikon, known for its dedication to helping everyday people take better pictures, continues to raise the bar with the launch of the Nikon Digital Learning Center on Flickr (http://www.flickr.com/Nikon). Complementing an interactive educational site on Nikon's USA Web site, the launch of this new program on Flickr is revolutionary for a camera manufacturer. As an extension of Nikon School, this online resource provides Flickr members with tutorials, practical photography tips and advice from Nikon photo professionals to assist them in taking the photos they've always dreamed of capturing.

In addition, Nikon's targeted sponsorship program on Flickr helps connect avid photographers with others who share their interests and/or use the same camera via Nikon-sponsored Groups on Flickr. The Nikon D50 and D80 digital SLRs rank among the most popular cameras in the Flickr community, and over 50,000 Nikon enthusiasts worldwide are already active participants in the many Nikon Groups on Flickr.

Different from other photo education sites, Nikon's Digital Learning Center on Flickr offers live interaction with Nikon sponsored pros - including Rosanne Pennella, Cliff Mautner, and Nikon School instructors Reed Hoffman and Bill Durrence - who post images, interact with the community, explain the techniques used to achieve their end result, provide tips, and answer questions for those looking to improve their photography skills or just interact with other passionate Nikon photographers. The Nikon Digital Learning Center also includes information about understanding aperture, shutter speed, and composition, to specific genres like action, close-up, travel, landscapes, and portraits.

"This is a unique experience for both professional and leisure photographers to interact with and learn from the Nikon pros to increase their photography skills," said Anna Marie Bakker, director of communications at Nikon. "Not only does it provide our customers with an interactive learning experience that will help them take better, sharper pictures, but it's also available to anyone who is interested in photography. We are proud to further our partnership with Flickr by offering its members and anyone interested in photography, the chance to take great pictures."

"It's great to see the momentum that this innovative advertising program has already gained over a short period of time, as a result of providing useful community tools and information for Nikon photographers on Flickr," said Kakul Srivastava, director of product management at Flickr. "The Nikon Digital Learning Center and the many official Nikon Groups on Flickr highlight one of the things that Flickr does best -“ connecting people with shared photography interests to help them learn and grow from each other's experience."

The Nikon Digital Learning Center is the latest way Nikon is fulfilling its mission to provide the best quality products and support to all levels of photographic experience and provide new and innovative ways of bringing photography to consumers.

Visit http://www.flickr.com/Nikon for more information.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Flickr
Flickr is one of the world's leading online photo sharing communities where people explore, find, manage and share pictures of life's daily moments with friends, family and the world. With approximately 30 million worldwide visitors each month (Comscore, June 2007) and over one billion photos stored, Flickr serves as the "eyes of the world" and has revolutionized the sharing and discovery of what people see and experience through photos. Flickr was founded by Stewart Butterfield and Caterina Fake in February 2004 and acquired by Yahoo! in March 2005. To share and explore the world's photos, visit www.flickr.com.

MELVILLE, NY (July 18, 2007) - Nikon (http://www.nikonusa.com) now offers two new DVDs presented by Nikon School that show anyone how easy it is to take great pictures with Nikon digital SLR cameras.

Hosted by award-winning National Geographic Traveler photographer Bob Krist, the DVDs take SLR camera owners on an entertaining and informative journey from the very basics of their Nikon digital SLR camera to advanced shooting situations where they can unlock their camera's potential. The first DVD, titled "Fast, Fun & Easy: Great Digital Pictures," delivers 35 minutes of helpful information, making it easy and fun for new Nikon D40 and D40x digital SLR camera owners to begin taking great pictures immediately. The second DVD, titled "Understanding Digital Photography," is great for picture-takers who are ready for the creative photographic opportunities available beyond their camera's automatic settings. "Understanding Digital Photography" covers fundamentals that are relevant to any modern digital SLR camera while featuring the easy-to-use Nikon D40 and D40x models, as well as the popular Nikon D80 and the professional-level D200.

"Nikon believes that true customer satisfaction can only be realized when customers become comfortable and familiar with their cameras, enabling them to capture the pictures they've always dreamed of," said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. "Nikon is excited to offer two extremely valuable instructional tools that will help anyone become better familiarized with digital photography and their Nikon D-SLR camera. Useful tools, such as these DVDs, will help more Nikon customers get the most out of their cameras and from their picture-taking."

"Fast, Fun & Easy: Great Digital Pictures" brings one of the world's most friendly photographic experts into your living room and offers viewers a great primer on digital photography. From choosing the best shooting modes for different situations, to image transfers and printing, award-winning National Geographic Traveler photographer Bob Krist takes people through a fun day of shooting from start to finish.

"Understanding Digital Photography" makes it easier to unleash the potential of Nikon's digital SLR cameras. During this 45-minute DVD, Krist takes viewers beyond the automated features of their Nikon cameras and shares valuable insights about how to see and compose breathtaking photographs. Krist warmly shares his experience with shooting portraits, sports and action photographs, and teaches viewers how to take great pictures in low light and understand basic exposure fundamentals. Krist demonstrates these concepts in a clear, easy-to-understand style that makes it simple and exciting to go beyond the basics of digital photography.

Both Nikon School DVDs are available at Nikon-authorized dealers throughout the United States and through Nikon Mall (http://www.nikonmall.com). For a preview visit http://www.nikonusa.com and click on Photography, What's New.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y., October 6, 2006 - From Friday, October 6th to Monday, October 9th, Nikon will provide 100 hand-picked student photographers with the opportunity to trade tips, techniques and ideas with seasoned photography professionals. This four-day event, Barnstorm: The Eddie Adams Workshop, has been engaging the youth community through photography since 1988.

"By supporting this workshop, we have the opportunity to educate and enrich the lives of future photojournalists," said Anna Marie Bakker, director of Communications, Nikon Inc. "This workshop is the perfect way to commemorate the life of Eddie Adams and the contributions that he made to the field of photojournalism."

This exclusive workshop will provide a forum for photojournalists to interact with the budding professionals of their field through hands-on activities and panel discussions. The faculty represents organizations such as Time, National Geographic, Parade, The New York Times, People, Sports Illustrated, Reuters, Miami Herald, Houston Chronicle, The Washington Post and others. Since its creation, the event has drawn the participation of many great photographers including Eddie Adams, Harry Benson, Eric Draper, Bill Eppridge, Tom Franklin, Walter Iooss, David Kennerly, Douglas Kirkland, Heinz Kluetmeier, Mary Ellen Mark, Joe McNally, Carl Mydans, Gordon Parks, Joe Rosenthal and Nick Ut.

During the workshop, the student participants are divided into ten teams. All teams are paired with a photographer, an editor and a researcher, all working pros within the field of photojournalism. Each day consists of hands-on activities such as shooting and editing, as well as speeches and panel discussions. Over the four days, the students are exposed to many types of photography including photojournalism, fine art photography, studio portraiture, underwater work, long-term projects, and conflict photography. The highlight of the workshop is the "11:30 Club" during which students participate in one-on-one meetings with editors to discuss and evaluate their portfolios.

Last year, 2005, was the first year The Eddie Adams Workshop had an official Multimedia team, where 10 of the students had the opportunity to go into the field and record audio along with their still images. Due to the success of that trial, and interest from the team faculty, this year, the multimedia aspect of the workshop is greatly expanding, offering each of the ten teams the opportunity to work with a Multimedia Producer. Brian Storm of MediaStorm is heading the Multimedia Team, assisted by Tom Kennedy of the Washington Post and Newsweek Interactive and Rich Beckman from The University of North Carolina, Chapel Hill. The 10 Multimedia producers come from a variety of the leading multimedia production publications/centers in the country, including MSNBC, washingtonpost.com, Detroit Free Press, and MediaStorm.

Since the workshop's inception in 1988, Nikon has assumed a large role in sponsoring the event by providing technical support and equipment and sending professionals to teach and lecture. Each year, several Nikon executives offer their expertise in panel discussions and members of Nikon's Professional Services are on hand to provide technical support.

In addition to the event sponsorship, this is the third year that Nikon will award a $10,000 scholarship to the top student from the Barnstorm Workshop. The student will be selected by a panel of judges based on the work that he or she presents during the workshop. The scholarship money must be used by the winning student to further their education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.

"Next year, The Eddie Adams Workshop turns 20 years old (or 20 years young as Eddie Adams would have said). Nikon has been an integral part of the Workshop, supporting the vision of Eddie Adams and the spirit of photojournalism since the inception of the first Workshop in 1988," said Alyssa Adams, Deputy Photo Editor, TV Guide."Together, over 19 years, we have experienced the first digital revolution in the photo industry and through our shared collaboration are ready to embrace the next."

About Barnstorm: The Eddie Adams Workshop

The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (September 11, 2006) - As a worldwide leader in cutting-edge design, Nikon is poised to walk the catwalk at this year's New York Fashion Week. On September 11th at 3:00 PM, Nikon will act as the title sponsor for Daniel Franco's New York fashion debut at the Metropolitan Pavilion.

"This exclusive STYLELouge sponsorship is an opportunity for Nikon to create tremendous awareness and buzz among the fashion industry insiders, trendsetters and VIP's," said Lisa Baxt, senior communications manager, for Nikon, Inc. "We are constantly looking for new ways to venture into the world of style. We are thrilled to have this opportunity to work with Daniel Franco, as he embodies the stunning style of the Nikon COOLPIX Style Series Cameras.

New York Fashion Week is the ultimate destination for fashion enthusiasts to see newly introduced trends. Nikon appreciates the fashion genius that lies within up-and-comers who push the envelope and move style forward. Daniel Franco's fashion line embodies a fashionable yet functional partnership between technology and design.

"As a designer it is imperative to appease your audience and produce cutting edge fashion," said Daniel Franco, designer and Project Runway contestant. "My clothing line offers me a chance to express my fashionable designs which have been inspired by Nikon's COOLPIX Style Series Cameras."

Nikon's involvement with STYLELounge is the second of the many fashion-centric programs communicating the COOLPIX style message to consumers. Beginning with the Kate Moss advertisements, launched in Spring 2006, these programs are promoting the sleek design, great style and appeal of the Nikon COOLPIX Style Series cameras.

For more information about the Nikon COOLPIX Style Series Cameras, visit StunningNikon.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y., May 17 -- In an effort to better service its Washington, D.C.-area photographers, Nikon(R) USA (http://www.nikonusa.com) today announced a partnership with Nikon-Authorized Repair Station, Strauss Photo Technical Services (SPTS), to provide technical service and repair facilities within the Washington, D.C.-area. With over 50 years of experience, over 43 full-time staff members, state-of-the-art testing and diagnostic equipment, and an extensive parts inventory on hand, SPTS is uniquely qualified to advance Nikon's service facilities in the area. The move reflects Nikon's commitment to continually improve its service facilities and deliver exemplary customer service and satisfaction.

As part of the partnership, Nikon customers will benefit from SPTS's extensive experience in servicing camera equipment for high profile clients. SPTS will offer on-site support for Nikon products in addition to free repair estimates and guarantees for repairs. Nikon NPS personnel will continue to provide support within the Washington, D.C.-area and as a result of Nikon's partnership with SPTS, NPS members in the area will receive a 20% discount on all non-warranty service and repair orders. SPTS will also offer NPS members a 72-hour repair turnaround time as well as free pick-up and delivery services through select Nikon Authorized Dealers located in the D.C.-area.

The partnership is being implemented in a phased manner and Nikon expects a shift of all service and repair center responsibilities to SPTS to be completed by May 31, 2006, after which Nikon will close its Washington, D.C.-area office and service facility.

Strauss Photo Technical Services can be contacted at stevespts@aol.com or (202) 529-3200. NPS in the Washington, D.C.-area can be contacted at npswashdc@nikon.net or 703-609-6068.

About Strauss Photo Technical Services

Strauss Photo-Technical Services Inc is located at 1240 Mount Olivet Road, N.E., Washington D.C. 20002. For more information please visit http://www.spts.com or call (202) 529-3200.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y. and WANTAGH, N.Y., April 18 -- Nikon Inc. and Live Nation are proud to officially announce today that Nikon is now the exclusive name in title sponsor giving the iconic photography brand the exclusive naming rights to the Jones Beach Theater. The legendary amphitheater, which is one of over forty venues owned or operated by Live Nation, will now be known exclusively as Nikon at Jones Beach Theater.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060418/NYTU186 )

"Nikon is very excited with the announcement of Nikon at Jones Beach Theater," said Anna Marie Bakker, director of Communications for Nikon Inc. "This new agreement brings together two renowned Long Island-based icons and allows Nikon to further connect with its local, regional and national consumers."

Along with the official renaming of the venue, Live Nation will soon announce the complete 2006 summer music line up slated for Nikon at Jones Beach Theater. Nikon at Jones Beach Theater anticipates 40-45 events this summer at the 14,000 seat facility in Wantagh, NY. Several performers including Jimmy Buffett and Depeche Mode are currently on sale with the full lineup to be announced on May 2nd at 8 am.

Jason Stone, Vice President / General Manager for Jones Beach Theater added, "We are pleased to welcome Nikon to the Live Nation family and are gearing up for an exciting summer together."

For more information, please visit http://www.nikonjonesbeach.com.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Live Nation

Live Nation is a leading live content and distribution company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates or has booking rights for 150 venues worldwide and promoted or produced over 20,000 events in 2005. Live Nation is headquartered in Los Angeles, California. Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV". More information about Live Nation and its business is available at http://www.livenation.com.

MELVILLE, N.Y., March 8 -- The votes have been tallied and it's official! Kate Okerstrom of California was named the 2006 Nikon COOLPIX Pride and Joy Baby Photo Contest winner. This announcement marks the exciting culmination of Nikon's 3rd annual national search to find the country's Pride and Joy Baby.

Kate Okerstrom was one of 12 adorable finalists chosen by judges from the thousands of photos received. Since naming finalists, the decision was turned over to the public who could cast their votes for their favorite baby by visiting prideandjoybaby.com. By becoming Nikon's Pride and Joy Baby, Kate wins a $25,000 US Savings Bond and a featured appearance in an upcoming Nikon advertorial in LIFE magazine. In addition, all the finalists received great digital camera prize packages, courtesy of Nikon and a 5x7 print from Best Buy Imagelab.

The contest, which ran for three months, was open to all babies up to 36-months-old with a portion of each entry fee donated to the Starlight Starbright Children's Foundation, a nonprofit organization that creates products and programs to help brighten the lives of children living with serious illness.

Families interested in learning more about the Nikon COOLPIX Pride and Joy Baby Photo Contest can keep their eyes on upcoming issues of LIFE magazine for the advertorial featuring the 2006 winner and visit us online at http://www.prideandjoybaby.com.

About Nikon

Nikon ... If the picture matters, the camera matters(TM). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital and 35mm film SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm compact cameras; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic
organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y., March 8 -- Talk to Tony Sweet about photography and before long, the conversation will turn to the subject of jazz. A jazz drummer for 20 years, Tony's music experience informs everything he does as a photographer. This March, NikonNet will pay tribute to Tony Sweet and his work in its inspiring monthly showcase, "Legends Behind the Lens."

Tony's experience in photography is extensive and ranges from shooting for stock, calendars, greeting cards, posters and catalogue sales to authoring fine-art photography books such as Fine Art Nature Photography and Fine Art Flower Photography. Tony is well recognized as an educator and conducts numerous outdoor and nature photography workshops. He's also a contributor to Shutterbug magazine.

"NikonNet is pleased to honor Tony Sweet this March," says Anna Marie Bakker, Director of Communications at Nikon Inc. "Music and photography are very similar -- tone, color and balance are all part of their universal language. Tony's photographs have such grace and elegance; it is evident that music is a major inspiration to him."

Tony's striking images are based on one guiding principle: "Every single thing in the picture space either helps or hurts the image; there's nothing neutral." He believes that photographers turn imagined images into pictures -- seeing things first in their mind and bringing them to existence by hitting the shutter. "When you're playing music, when you're really in the moment, you're reacting instantly and totally to what's going on," he says. "You're almost pre-hearing where someone is going, and you're there. You can't be thinking about technique; the moment you think about it, it's too late. It's the same thing in photography. The only way to achieve what you want in photography is to master your craft and then just forget about it. You shouldn't be thinking of how to get what you want; you're just out there doing it."

Tony believes the ideal is to photograph without thinking about technique. While many photographers start out doing a lot of thinking and scanning their surroundings for reference points and scenes they are familiar with, Tony feels that a photographer grows and becomes more spontaneous once they empty their minds and react to what exists around them.

While conducting his workshops and seminars, Tony tells his outdoor and nature photography workshop students that they'll know they're getting better by the number of frames they're hooting -- and the number they're keeping. He feels that the better you are, the fewer frames you shoot.

Tony can chart his own progress by that formula, and by the fact that he's simplified his images and made them ever more elegant and direct. It was a process he didn't have to think about because it was identical to the music process. He also says that the players he most admires are the most lyrical. "What hit me was how clear and direct they were, how simple, in fact. Not in technique, but in their expression and communication."

Tony's gear includes a Nikon F6, for film and a Nikon D2X, for digital. Among his favorite lenses are the 12-24mm f/4G ED-IF AF-S DX, 35-70mm f/2.8D AF and 80-200mm f/2.8D ED AF Zoom-Nikkors; the 300mm f/4 ED-IF AF-S Nikkor; the 105mm f/2.8D AF and 200mm f/4D ED-IF AF Micro-Nikkors; and an old favorite, the 85mm f/2.8 PC Micro-Nikkor. A recent addition to his lineup is Nikon's R1C1 wireless close-up Speedlight system. For more information on Tony Sweet, visit NikonNet's "Legends Behind the Lens" series at http://www.nikonnet.com/legends.

About "Legends Behind the Lens"

NikonNet's "Legends Behind the Lens" series aims to educate users and, in turn, breathe excitement into photography. Nikon has assembled a comprehensive and intriguing collection of artists to share their most incredible, challenging, emotional and exciting experiences on NikonNet.

This inspiring monthly program offers a behind-the-scenes look into the personalities and philosophies behind the world's greatest and most famous photographers. "Legends Behind the Lens" also offers portfolio galleries, as well as tips and tricks of the trade from featured professionals.

Past "Legends" in the series include David Alan Harvey, Nancy Brown, Joe Buissink, Steven Weinberg, B. Moose Peterson, Eddie Adams, Jay Maisel and Howard Bingham.

About NikonNet:

NikonNet (http://www.nikonnet.com) is the web's leading site for photography education, photo sharing and inspiration. NikonNet leverages the resources of parent company Nikon Inc. to offer the most innovative and inspiring educational segments on the Internet. Nikon's suite of websites -- http://www.nikonusa.com, http://www.nikonnet.com, http://www.nikondigital.com, http://www.nikonmall.com and http://www.nikonschool.com -- connects consumers to the company's products and services and links users to the most complete photography education and information community available on the web today.

TOKYO, Feb. 14 -- Nikon Corporation (Michio Kariya, President) is pleased to announce collaboration in the field of imaging software for digital cameras with American software developer, Nik Software, Inc. (formerly nik multimedia, Inc., Mr. Michael J. Slater, President & CEO; headquarters in San Diego, California).

With this collaboration, the technologies of both companies will be merged to develop and market innovative software products based on new concepts. This new relationship will enable a stronger presence and guarantee a leading role in the imaging software market.

To further the success of this collaboration, Nikon has also made equity investment in Nik Software, Inc. (hereafter "Nik").

Behind the collaboration

As the popularity of digital cameras increases, software applications that allow users to enjoy and expand the possibilities of their digital images with management, enhancement, and processing tools become more and more important. Well aware of this fact, Nikon offers a selection of software applications including the image management and enhancement application, PictureProject, and the advanced image processing and editing application, Nikon Capture.

Nikon and Nik, with its own digital imaging software technology, have maintained a cooperative relationship since 2004.

Recognizing the significant benefits this collaboration will have in fortifying the digital imaging software business of both companies, as well as in offering users simple and fun to use software that appeals to the very broad digital photography market, Nikon and Nik have decided to expand and reinforce their ties.

* Overview of the collaboration
* Technical cooperation in the development of digital imaging software.
* Worldwide distribution, utilizing channels established by Nikon, of
products developed jointly.

* Plans for the future
With integration of Nikon's digital camera technology with Nik's digital imaging software technology, the introduction of digital imaging software, based on new concepts, that incorporates innovative technology, versatility, and unique advantages is scheduled.

Harnessing the strengths of both companies and establishing a cooperative relationship in the software business will further the development of next-generation digital imaging software. The resulting software will offer users a wide variety of benefits in working with their digital images, as well as offering greater performance from both personal and professional digital imaging. Together, all of these new possibilities and advantages will provide both companies with greater opportunities and a stronger position in the software business.

* Nik Software, Inc. corporate profile

President & CEO: Mr. Michael J. Slater
Offices: San Diego, California U.S.A. (Corporate Headquarters)
Hamburg, Germany (European Branch Office)
Primary business: Development and sales of digital imaging software
Primary products: nik Color Efex Pro(TM) (digital filters), nik
Sharpener Pro(TM) (digital image sharpening
software), Dfine(R) (digital image noise reduction
software)
Establishment: Established in 1995; Incorporated in 2001

* Statement from Mr. Michael J. Slater, President & CEO of Nik Software,
Inc.:
"This cooperative agreement enables both Nikon and Nik to fulfill their common commitment to continuously develop advanced products and technology for the booming digital photography market. We look forward to working with Nikon to build a strong digital imaging software business by leveraging both our companies' proprietary technologies and photo-imaging know-how."

For further information regarding the Nikon/Nik collaboration:
* Members of the press
Corporate Communications & IR Dept. Corporate Strategy Center, Nikon
Corporation
Fuji Bldg., 2-3 Marunouchi 3-chome, Chiyoda-ku, Tokyo, 100-8331 Japan
Mr. Hatori or Mr. Enomoto
+81-3-3216-1032

Nikon web site: http://www.nikon.co.jp/
Nikon Imaging Company web site: http://www.nikon-image.com/

MELVILLE, N.Y., Feb. 1 -- David Alan Harvey really knows how to tell a good story - through photography, that is. Not only can he compose a story through his pictures, but he also has the ability to photograph his subjects without them ever being affected by his presence. This February, NikonNet will pay tribute to David Alan Harvey and his work in its inspiring monthly showcase, "Legends Behind the Lens."

For over 30 years, Harvey's photographs have brought us as close to the reality of situations as we are likely to get. With a graduate degree in journalism from the University of Missouri, he went to work for the Topeka [Kansas] Capitol Journal. He eventually became a staff photographer for National Geographic and was named Magazine Photographer of the Year in 1978 by the National Press Photographer's Association. In 1986 he left the Geographic's staff to become a freelancer. He joined the Magnum photo agency in 1993. Harvey is a frequent contributor to National Geographic and has shot more than 30 stories for them over the years on subjects as diverse as French teenagers, the Berlin Wall and Mayan culture. His photographs have appeared in numerous magazines and newspapers, including The New York Times and Sports Illustrated. His books include The Mysterious Mayas, America's Atlantic Isles, Cuba and Divided Soul, an acclaimed collection of images of Hispanic life and culture.

The element which makes Harvey's work so intriguing is his ability to connect photographs and turn them into a visual story. He is constantly drawn to the long-form narrative story. "Sometimes I think, hey, I'm not going to think 'story' any more, but then I just somehow can't help myself," Harvey comments. "I tend to get involved in a narrative, whether it's Cuba or hip hop or a project I'm doing on portraits of women. It's something I instinctively feel like doing. I tend to tie pictures together."

Not only does Harvey have the unique talent of linking pictures together, he also possesses the ability to blend in with each and every crowd. As seen through his photographs, Harvey's edge is that he can, as he says, "hang out with both the Harley Davidson crowd and IBM executives, all in the same day." Harvey is often accepted and respected by all groups of people in all areas of life. "You've got to like meeting and hanging out with a lot of different kinds of people," he explains, "and I think that comes from my background. The way I look at the world is that people are not really very different from each other. I key in on the commonalities, and I genuinely enjoy getting to know people from all over the world. It's not hard for me personally to get involved in their lives."

"David Alan Harvey has a unique approach to photography and NikonNet is pleased to honor him this February," states Anna Marie Bakker, Director of Communications at Nikon Inc. "His ability to transcend barriers and merge into the environment of his subjects makes his work honest and distinct. He is, indeed, a rare talent."

People react to David, not the camera he carries. He does not stand on the sidelines. Instead, he becomes an integral part of his surroundings. It is this ability to merge and interact which has earned him the respect not only of fellow photographers, but from those who have had the honor of being his subjects. To learn more about David Alan Harvey, visit NikonNet's "Legends Behind the Lens" series at http://www.nikonnet.com/legends.

About "Legends Behind the Lens"

NikonNet's "Legends Behind the Lens" series aims to educate users and, in turn, breathe excitement into photography. Nikon has assembled a comprehensive and intriguing collection of artists to share their most incredible, challenging, emotional and exciting experiences on NikonNet. This inspiring monthly program offers a behind-the-scenes look into the personalities and philosophies behind the world's greatest and most famous photographers. "Legends Behind the Lens" also offers portfolio galleries, as well as tips and tricks of the trade from featured professionals. Past "Legends" in the series include Kevin Gilbert, Nancy Brown, Joe Buissink, Steven Weinberg, B. Moose Peterson, Eddie Adams, Jay Maisel and Howard Bingham.

About NikonNet:

NikonNet (http://www.nikonnet.com) is the web's leading site for photography education, photo sharing and inspiration. NikonNet leverages the resources of parent company Nikon Inc. to offer the most innovative and inspiring educational segments on the Internet. Nikon's suite of websites -- http://www.nikonusa.com, http://www.nikonnet.com, http://www.nikondigital.com, http://www.nikonmall.com and http://www.nikonschool.com -- connects consumers to the company's products and services and links users to the most complete photography education and information community available on the web today.

MELVILLE, N.Y., Jan. 4 -- In order to make a change, one must shed light on the issue at hand. This is the method used by Joel Sartore in his environmental photography. His work has been an influential force in creating awareness about the environment and the importance of protecting our natural surroundings. In celebration of his unique approach and remarkable dedication, NikonNet will honor Joel Sartore for the month of January in its inspiring monthly showcase, "Legends Behind the Lens."

For over 15 years, Sartore has photographed wildlife and the environment for National Geographic and other publications. Convincing people that there is a tangible, measurable and practical benefit to preserving the land and its inhabitants is, Sartore believes, the key to saving the wild places and the species that live there. Sartore realizes that a hopeful message is vital.

"You can't get anyone to want to change the earth for the better if you're negative," he explains. Sartore remembers hearing a powerful piece of advice from the former mayor of New York City, Rudy Giuliani: "One of the things he said was that no one will do anything, take any action, if all you're telling them is that things are bad and there's no hope. If you're trying to lead, you have to find a positive message. That opened my eyes. People want to have reasons for hope. Hope is what motivates them." Sartore believes that change will come, but it is going to take time. "A camera is a great way to give a voice to the voiceless," Sartore remarks. "It's a way of showing people what's at stake."

Sartore did not set out to be an environmental photographer or, for that matter, work for National Geographic, for whom he is a contributing photographer. His degree from the University of Nebraska is in journalism, and he was a newspaper photographer for several years, handling general assignment work. It was the result of meeting National Geographic photographer James Stanfield that led Joel to send his portfolio to the magazine. At first his work with National Geographic was along the lines of Americana profiles. He worked his way into nature stories when he saw "the environmental destruction that was going on." In addition to National Geographic, Sartore has been published in Time, Life, Newsweek and Sports Illustrated.

"Joel Sartore has a clear passion for his work," notes Anna Marie Bakker, Director of Communications at Nikon Inc. "He has provided his audience with a unique view of the environment through photography and Nikon is pleased to honor him for the month of January."

The introduction of the Nikon D2X marked Sartore's move to digital. His preferred lenses are the 12-24mm f/4G ED-IF AF-S DX, 28-70mm f/2.8 ED-IF AF-S and 70-200mm f/2.8G ED-IF AF-S VR Zoom-Nikkors, and the 400mm f/2.8D ED-IF AF-S II Nikkor. To learn more about Joel Sartore, visit NikonNet's "Legends Behind the Lens" series at http://www.nikonnet.com/legends.

About "Legends Behind the Lens"

NikonNet's "Legends Behind the Lens" series aims to educate users and, in turn, breathe excitement into photography. Nikon has assembled a comprehensive and intriguing collection of artists to share their most incredible, challenging, emotional and exciting experiences on NikonNet.

This inspiring monthly program offers a behind-the-scenes look into the personalities and philosophies behind the world's greatest and most famous photographers. "Legends Behind the Lens" also offers portfolio galleries, as well as tips and tricks of the trade from featured professionals. Past "Legends" in the series include Kevin Gilbert, Nancy Brown, Joe Buissink, Steven Weinberg, B. Moose Peterson, Eddie Adams, Jay Maisel and Howard Bingham.

About NikonNet:

NikonNet (http://www.nikonnet.com) is the web's leading site for photography education, photo sharing and inspiration. NikonNet leverages the resources of parent company Nikon Inc. to offer the most innovative and inspiring educational segments on the Internet. Nikon's suite of websites -- http://www.nikonusa.com, http://www.nikonnet.com, http://www.nikondigital.com, http://www.nikonmall.com and http://www.nikonschool.com -- connects consumers to the company's products and services and links users to the most complete photography education and information community available on the web today.

Nikon Inc. is asking your cooperation in connection with a voluntary recall of certain lot numbers of its Nikon Model EN-EL3 rechargeable lithium ion battery packs. The battery pack can experience a short circuit causing it to overheat and possibly melt, posing a potential hazard to consumers. There have only been four confirmed reports of incidents of the problem worldwide, and while no injuries have taken place, Nikon Inc. has initiated this recall of the affected lot numbers as a reflection of its commitment to safety and product quality. We are asking that owners of the affected battery packs return them to Nikon Inc. for a free replacement.

The Nikon EN-EL3 battery pack is provided as a supplied accessory with the purchase of Nikon's digital SLR D100, D70, and D50 cameras. It is also sold separately at retail under Nikon's model number 26265. The EN-EL3 battery pack involved in this recall was first distributed by Nikon in May 2004 and is still being sold at retail.

This voluntary recall is limited only to those units of the Model EN-EL3 bearing the following lot numbers:

First
3 digits Recall Lot Numbers

44A- 44AC

46A- 46AC,46AD,46AE,46AF,46AG,46AH,46AI,46AJ,46AK,46AL,46AM,46AN,
46AO,46AP,46AQ,46AT,46AU,46AV,46AW,46AX,46AY

47A- 47AA,47AB,47AC,47AD,47AE,47AF,47AG,47AH,47AI,47AJ,47AK,47AL,
47AM,47AN,47AO,47AP,47AQ,47AR,47AS,47AU,47AV,47AW,47AX,47AY

48A- 48AA,48AB,48AC,48AD,48AE,48AF,48AG,48AH,48AI,48AJ,48AK,48AL

49A- 49AA,49AB,49AC,49AD,49AE,49AF,49AG,49AH,49AI,49AJ,49AK,49AL,
49AM,49AN,49AP,49AQ,49AR,49AS,49AT,49AU

4AA- 4AAA,4AAB,4AAC,4AAD,4AAE,4AAF,4AAG,4AAH,4AAI,4AAJ,4AAK,4AAL,
4AAM

4BA- 4BAA,4BAB,4BAC,4BAD,4BAE,4BAF,4BAG,4BAH,4BAI,4BAJ,4BAK,4BAL,
4BAN

4CA- 4CAA,4CAB,4CAC,4CAD,4CAE,4CAF,4CAH,4CAI,4CAJ

To determine whether a battery pack is among those being recalled, first confirm that "EN-EL3" is written on the side of the battery, as shown on the following photo. Then compare the lot number that appears printed in black ink in the recessed area on the side of the battery pack, as shown below, with the list of recalled lot numbers printed above (tilt the battery pack so that light shines directly on the recessed area to see the lot number). If you have an EN-EL3 battery pack with one of the lot numbers listed above, you should immediately stop using it and remove the battery pack from the battery compartment.

To receive instructions and materials for the return of your EN-EL3 battery pack, postage prepaid, and your free replacement, click here http://www.nikonusa.com/email_images/nikonusa/service_advisory/battery.html or call toll free 1-800-645-6678. In both cases, we will send you a prepaid shipping label, packing materials and instructions to safely return your affected EN-EL3 battery pack. Your EN-EL3 battery pack will be replaced free of charge within approximately 7-10 days of our receipt with a new EN-EL3a or EN-EL3e battery pack. The EN-EL3a and the EN-EL3e may be freely substituted for the EN-EL3 in all cases.

If the lot number of your EN-EL3 battery pack is not listed above, or if your batter pack is an EN-EL3a or an EN-EL3e, your batter pack is not subject to this recall. No other Models of Nikon battery packs are involved in the recall. Nikon's digital SLR D100, D70 and D50 cameras are also not subject to the recall.

Nikon is committed to safety and to providing to its customers only the highest quality products. We regret any inconvenience this matter may cause you and appreciate your continued support of Nikon.

MELVILLE, N.Y., Nov. 17 -- In the field of advertising photography, it is widely known that photographers must adapt to the changing times. Al Satterwhite chooses to make adjustments while staying true to his own vision through his sense of composition and bold use of color. It is for this reason that NikonNet's inspiring monthly showcase, "Legends Behind the Lens" will honor his work this November. Satterwhite is an esteemed advertising photographer who works with both still photography and film.

Satterwhite has had a busy career. While still in high school he shot for the St Petersburg Times, then moved on to ten years of freelance magazine work, shooting assignments for Fortune, Car & Driver, Life, Time, Newsweek, People, Sports Illustrated and Travel & Leisure, among other top magazines. In 1980, he began a 15-year run of national and international advertising photography. His clients included American Express, Kodak, Porsche, Saab, Coca Cola and Nikon. He also found time to lecture, conduct workshops, work on book projects, including A Day in the Life of Spain, Lights! Camera! Advertising! and Satterwhite on Color & Design.

"Al Satterwhite is a unique talent in the world of both still photography and film," notes Anna Marie Bakker, director of Communications for Nikon Inc. "His work is creative, inspiring and irreplaceable. NikonNet is pleased to honor Al Satterwhite for his distinguished work and accomplishments."

Currently, Satterwhite is doing both still and film work. Film, he says, provides him with a new appreciation for still photography. "Film is about images serving a story, telling the story; it's not necessarily about the image itself," states Satterwhite. "But with stills it's usually the other way around. You usually have one picture, and you have to get the story crammed into that one picture, and it has to stand out. So it's all about the technique you use for that one picture."

It is this thought that brings him back to the thoughts of styles, trends and the nature of commercial photography. Regarding his work, Satterwhite comments, "Basically I like what I do, and I've pretty much kept on doing it. With advertising photography you can go out of style, and later you get rediscovered and people go, oh, it's new and exciting. Well, it's the same vision I've had for a long time with maybe a little twist."

Today, Satterwhite's tools for composites are likely to include a D2X digital SLR camera, an F5 film SLR camera, and a COOLSCAN 9000 to digitize new and older slides. Among his favorite Nikkor lenses are the 28mm f/1.4D AF, 55mm f/2.8 Micro, 85mm f/1.4D IF AF, 135mm f/2D AF, 180mm f/2.8D ED-IF AF and the 300mm f/4 ED-IF AF-S. He also uses SB-800 and SB-26 Speedlights. To learn more about Al Satterwhite, visit NikonNet's "Legends Behind the Lens" series at http://www.nikonnet.com/legends.

About "Legends Behind the Lens"
NikonNet's "Legends Behind the Lens" series aims to educate users and, in turn, breathe excitement into photography. Nikon has assembled a comprehensive and intriguing collection of artists to share their most incredible, challenging, emotional and exciting experiences on NikonNet.
This inspiring monthly program offers a behind-the-scenes look into the personalities and philosophies behind the world's greatest and most famous photographers. "Legends Behind the Lens" also offers portfolio galleries with a new photo added each day of the month, as well as tips and tricks of the trade from featured professionals.

Past "Legends" in the series include Kevin Gilbert, Nancy Brown, Joe Buissink, Steven Weinberg, B. Moose Peterson, Eddie Adams, Jay Maisel and Howard Bingham.

About NikonNet:

NikonNet (http://www.nikonnet.com) is the web's leading site for photography education, photo sharing and inspiration. NikonNet leverages the resources of parent company Nikon Inc. to offer the most innovative and inspiring educational segments on the Internet. Nikon's suite of websites -- http://www.nikonusa.com, http://www.nikonnet.com, http://www.nikondigital.com, http://www.nikonmall.com and http://www.nikonschool.com -- connects consumers to the company's products and services and links users to the most complete photography education and information community available on the web today.

MELVILLE, N.Y., Oct. 27 -- Nikon Inc., the world leader in photography, has released the new schedule for its popular Nikon School (http://www.nikonschool.com), one of the most comprehensive photography education and training programs available today. The two separate one-day seminars are taught by some of the best experts in the digital imaging industry and are aimed to help photographers at all levels better understand and enhance their digital photography experience.

"The Nikon School of Photography: Introduction to Digital SLR Photography" covers the basics of digital photography, terminology, technology and techniques for specific challenges, such as transferring and editing images while "Next Steps in Digital Photography: Streamlined Workflow Techniques" focuses on the more experienced digital photographers covering a wide range of technical and creative concepts. Courses begin on October 22nd.

"The Nikon School places great importance on educating and enhancing the skills of photographers," said Anna Marie Bakker, Director of Communications for Nikon Inc. "Digital imaging is increasingly prominent in both the workplace and the home and, as the world leader in photography, Nikon recognizes the need to educate and inform the photographic community so that both professionals and enthusiasts can have a positive and enlightening digital photography experience."

Nikon School of Photography: Introduction to Digital SLR Photography

Created for anyone who is new to digital photography or considering the purchase of a digital SLR camera, Nikon School's Introduction to Digital SLR Photography will teach students the features of digital SLR cameras through live menu demonstrations and provide the opportunity to learn about white balance, exposure modes, resolution and flash. Instructors will combine both technical and creative techniques, teaching exposure and composition, f/stops, shutter speeds, and use of light. The goal of the course is to help budding photographers unleash creative potential while understanding the computing fundamentals that will help foster a greater comprehension of photography.

Illustrations will show how to prepare images for printing, sending via e-mail, posting to a website, archiving and more. Sessions are held on Saturdays from 9:30am - 4:30pm for a fee of $119, which includes lunch, Nikon School of Photography Handbook, Nikon Guide to SLR Photography, and Nikon Guide to Digital Photography.

Next Steps in Digital Photography: Streamlined Workflow Techniques

Experienced digital SLR photographers and those looking to step up their abilities to the next level will be interested in attending Nikon School's Next Steps in Digital Photography: Streamlined Workflow Techniques course. Continuously updated to reflect the latest industry developments and recent Nikon-driven technological advances, the one-day course focuses on expanding students' understanding of the digital workflow process. The course is intended for digital photographers who shoot for personal, business or professional purposes, as well as enthusiasts who want to elevate their abilities to the next level. Individuals interested in purchasing a digital SLR will also benefit from the course's insights. The course offers a clear,
concise presentation on the rapidly changing world of digital photography and provides photographers with tips and helpful hints on emerging imaging techniques and intricacies of the digital workflow necessary to produce better images more efficiently. One-day sessions are scheduled on Sundays from 9:30am - 4:30pm for a fee of $159, which includes lunch, Nikon School of Photography Handbook, and Nikon Guide to Creative Lighting Techniques.

To learn more about Nikon School offerings, the instructors, course schedules and registration, visit the Nikon School website at http://www.nikonschool.com.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; powerful and effective Nikon software products and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y., Oct. 25 -- Motherhood offers even super-model moms the opportunity to step behind the camera to capture images of their beautiful babies. For Gabrielle Reece, who knows plenty about being in front of the camera through her athletic, modeling and fitness careers, being a full time mom has quickly become her favorite assignment. With her interest in children and family, Gabby has joined with the Starlight Starbright Children's Foundation as an ambassador to the third annual Nikon Coolpix Pride and Joy Baby Photo Contest. With Gabby's help, the program will aim to drive awareness and support to Starlight Starbright as each and every entry submitted to the contest will directly contribute to the charity.

"Gabby is the perfect spokesperson for this program because as a public personality, she knows a thing or two about being in front of the camera," said Lisa Baxt Communications Manager, Nikon Inc. "And as a mom, she adores her own 'pride and joy' and spends plenty of time behind the camera capturing meaningful memories."

"I have made my career in athletics, fitness and wellness but I have to say that one of my most challenging, and certainly rewarding endeavors is motherhood. I love being a mother and working with Starlight and Nikon on this program is a great way to support a worthy cause and have some fun working with babies and their families," said Gabrielle Reece.

Gabby will be making an in-store appearance in support of the program at the Best Buy Porter Ranch store in Los Angeles on October 29, 2005. She will appear with a number of the children from Starlight Starbright.

To learn how to enter your "pride and joy", please visit http://www.prideandjoybaby.com for an online entry form and submissions. All baby photo entries must be submitted and received by December 31, 2005 for consideration.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Starlight Starbright Children's Foundation

Starlight Starbright Children's Foundation is a non-profit organization that transforms the lives of seriously ill children and their families through imaginative programs that educate, uplift their spirits, foster a sense of community, and help alleviate the pain and fear of prolonged illness. Starlight Starbright offers an impressive array of in-hospital, outpatient, school and home-based programs and services that touch the lives of more than 180,000 children and families each month. To learn more about the organization, visit their web site at http://www.starlight.org.

MELVILLE, N.Y., Oct. 17 -- Attention moms, dads, grandparents, aunts and uncles! If your bouncing baby is the "pride and joy" of your family, then they have a chance at being selected as the 2006 Nikon Coolpix Pride and Joy Baby. One lucky baby will win a $25,000 US Savings Bond toward their future college education and an appearance in a Nikon advertorial in LIFE magazine, while all the finalists will take home great digital camera prize packages, all courtesy of Nikon. Beginning October 17, 2005, photos of your "pride and joy" can be submitted on the Web at http://www.prideandjoybaby.com where you will also find photography information and photo tips on taking great pictures of your baby.

"Parents take an incredible number of pictures of their children as babies and a lot of these pictures are more precious than anything that could be captured by a professional," said Lisa Baxt, Communications Manager, Nikon Inc. "Our contest gives parents the opportunity to show off their beautiful babies and possibly put some savings away for college."

Our Pride and Joy Partners

The Nikon Coolpix Pride and Joy Baby Contest is proud to continue its partnership with the Starlight Starbright Children's Foundation. Nikon selected Starlight Starbright, a nonprofit organization that creates products and programs to help children living with a serious illness to better manage their disease and enjoy a better quality of life, because of their vision and commitment to this worthy cause. Each and every entry submitted to the contest will directly contribute to Starlight Starbright as $5 of the $9.95 entry fee will be donated to aid in funding the work the organization conducts on a daily basis to help thousands of children and their families.

Information on the contest and a full-color brochure with great everyday photo tips from professionals can be found in more than two-thirds of the Best Buy locations throughout the country. Best Buy, a contest partner and supporter, will also feature a "Pride and Joy" video display accompanying its expansive in-store digital camera selection.

The contest can also be seen in the pages of LIFE magazine. LIFE has long been known for incredible pictures so the magazine makes a perfect partnership for the nationwide baby search. This year's winning baby will be featured in a Nikon advertorial within the weekly magazine upon conclusion of the contest.

Nikon Coolpix Pride and Joy Baby Photo Contest Details

With established success over the last two years, Nikon will look for fantastic photos of adorable babies, up to 36 months-old in its third annual Photo Contest. Families interested in entering their "pride and joy" in the Nikon Coolpix Pride and Joy Baby Photo Contest should log onto http://www.prideandjoybaby.com for an online entry form and submissions. All baby photo entries must be submitted and received by December 31, 2005 for consideration.

About Nikon

Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital and 35mm film SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm compact cameras; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic
organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y., Oct. 17 -- The Nikon Spirit Initiative(R) and the W. Eugene Smith Memorial Fund announced Spanish Photographer Pep Bonet as the winner of the $30,000 W. Eugene Smith Grant in Humanistic Photography for his project, "Faith in Chaos." Robin Bowman of Brooklyn, NY, received a $5,000 Fellowship Grant for her project, "Under: Study -- Beneath the Surface of the American Teenager." The grants, which recognize the work of photographers who have established a devotion to documenting the human condition, are presented annually by the W. Eugene Smith Memorial Fund and sponsored by Nikon Inc. The presentation of awards will be held on Monday, October 17th at the HBO Theatre located in New York City.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051017/NYM061 )

"Nikon is honored to sponsor the W. Eugene Smith Grant as part of the Nikon Spirit Initiative," stated Anna Marie Bakker, director of Communications Nikon Inc. "The grant recipients possess remarkable talent in the field of photography. Both Pep Bonet and Robin Bowman bring something new and intriguing to the photographic community. These two recipients have shown incredible skill and dedication through their work."

For the past two years, Mr. Bonet has been taking photographs in post-war Sierra Leone. It is here that he found four groups of children severely affected by war -- amputees, the blind, and the traumatized and former child soldiers. Bonet followed this group of kids and "captured the lives of Sierra Leone youngsters whilst they were creating chances for themselves in a land where opportunities are very rare."

Of his story, Bonet remarks, "It's a story that sheds light on a side of Sierra Leone (and of Africa) that we don't often get to see; one of stamina, pride, and self-confidence I saw how faith enabled people to see perspective in even the most inhumane of circumstances." Bonet followed his subjects closely, his work on this project provides an up-close, and never-before seen view of the direct impacts of war on young people in Sierra Leone and the faith, which gives them strength.

Robin Bowman, the recipient of the fellowship grant, has been interviewing and photographing teenagers all over the United States. She has used photographs and taped interviews to "document the personal history of this generation at the turn of the millennium." The intent of the study is to "help spawn a new dialogue and public awareness of today's youth and allow for a deeper understanding of their lives." Regarding her work, Bowman states, "Most people have a preconceived notion about what it means to be an American. I am hopeful this study will challenge and deconstruct some of these long-held beliefs."

The winning proposals of 2005 were selected from 149 entries representing 33 countries. The jury was headed by William M. Hunt, principal director of New York's Hasted Hunt Gallery, member of the Board of Trustees of the Smith Fund and photography collector; Elisabeth Biondi, Visual Editor of The New Yorker; and Dr. Shahidul Alam, director of the Drik Picture Library and the biannual Chobi Mela Festival of Photography in Dhaka, Bangladesh.

For the past 21 years, Nikon Inc. has attentively supported the W. Eugene Smith Grant. Considered a prestigious honor in photojournalism, the grant was founded in 1978 following the death of W. Eugene Smith, a legendary photo essayist. Smith's friends Howard Chapnick, Jim Hughes and John Morris created the grant, whose goal is to perpetuate Smith's work and spirit. The value of the grant rests in the fact that it provides photojournalists with the opportunity to visualize and achieve goals in photographic studies, all with the benefit of financial freedom.

"Pep Bonet is another talented visionary following in the extraordinary footsteps of Gene Smith. He continues to bring into focus for the public an important part of society we often don't want to see," said Helen Marcus, president of the W. Eugene Smith Memorial Fund.

For more information on the W. Eugene Smith Grant, visit the Nikon Spirit Initiative website at http://www.nikonspiritinitiative.com or the W. Eugene Smith Memorial Fund site at http://www.smithfund.org.

About the W. Eugene Smith Grant

The W. Eugene Smith Grant in Humanistic Photography is presented annually to a photographer whose past work and proposed project for the upcoming year, as judged by a panel of experts, follows the tradition of W. Eugene Smith's compassionate dedication exhibited during his 45-year career as a photographic essayist. For 2005, the grant will be $30,000, with an additional $5,000 in fellowship money to be awarded at the discretion of the jury. The grant program is independently administered by the W. Eugene Smith Memorial Fund and generously funded by Nikon Inc. For more information on the W. Eugene Smith Memorial Fund, visit the website at http://www.smithfund.org.

About the Nikon Spirit Initiative

The Nikon Spirit Initiative is Nikon's corporate responsibility effort, which supports the local community and photographers through sponsorship of charitable, educational and industry enrichment programs. For more information, visit http://www.nikonspiritinitiative.com. For information about Nikon and its products, dial (800) NIKON-US or visit http://www.nikonusa.com.

MELVILLE, N.Y., Oct. 7 -- For 18 years, Barnstorm: The Eddie Adams Workshop has been shaping the future of photojournalism. Beginning Friday, October 7th, and lasting through Monday, October 10th, both experienced photojournalists and newcomers to the profession will exchange ideas, techniques and philosophies with some of the nation's most seasoned professionals. Sponsored by the Nikon Spirit Initiative(R) these students will have the opportunity of a lifetime to attend this one-of-a-kind workshop with their tuition paid by Nikon.

This exclusive four-day workshop will provide a forum for professionals to work directly with the next generation of photojournalists. The faculty represents organizations such as Time, National Geographic, Parade, The New York Times, People, Sports Illustrated, Reuters, Miami Herald, Houston Chronicle, The Washington Post and others. Over the years, the event has drawn the participation of many great photographers including, Eddie Adams, Harry Benson, Eric Draper, Bill Eppridge, Tom Franklin, Walter Loos, David Kennerly, Douglas Kirkland, Heinz Kluetmeier, Mary Ellen Mark, Joe McNally, Carl Mydans, Gordon Parks, Joe Rosenthal and Nick Ut.

"We are pleased to continue our support of Barnstorm: The Eddie Adams Workshop as part of the Nikon Spirit Initiative," remarked Anna Marie Bakker, director of Communications, Nikon Inc. "Nikon could think of no better way to commemorate Eddie Adams than to help ensure that future legends arise through this program."

During the workshop, the 100 chosen student participants are divided equally into ten teams. They are then paired with a photographer, an editor and a researcher, all working pros within the field of photojournalism. Each day is divided between shooting, editing, speeches and panel discussions.

Students will also have the opportunity for one-on-one time with editors to discuss their portfolios at what is known as the "11:30 Club". Since the workshop's inception, Nikon has assumed a large role in sponsoring the event sending equipment and professionals to teach, lecture and provide technical support. Each year, several Nikon executives and members of Nikon's Professional Services offer their expertise in panel discussions and are on hand to provide technical support.

In addition to the event sponsorship, this is the second year that Nikon will award a $10,000 scholarship to the top student at the Barnstorm Workshop. The student will be selected by a panel of judges based on the best quality of work presented at the workshop. The scholarship must be used by the winning student to further their education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.

"We have an outstanding group of faculty and a dynamite support team for Workshop 18," says Alyssa Adams, deputy photo editor at TV Guide and a member of the workshop faculty. "I am thrilled they are all here this year and whole-heartedly supporting Barnstorm: The Eddie Adams Workshop; and the legacy of sharing between seasoned professionals and up-and-coming photojournalists."

While participation in the workshop is highly competitive, the selection process is based solely on the merit of the students' submitted portfolios. The top 100 students chosen to participate are determined by these submissions. Graduates of the workshop are considered among the top young talent in the photojournalism field.

About Barnstorm: The Eddie Adams Workshop

The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors.

About The Nikon Spirit Initiative

The Nikon Spirit Initiative is Nikon's corporate responsibility effort in support of the local community and photographers through sponsorship of charitable, educational and industry enrichment programs. For more information, visit http://www.nikonspiritinitiative.com. For information about Nikon and its products, dial (800) NIKON-US or visit http://www.nikonusa.com.

MELVILLE, N.Y., Oct. 6 -- Nikon Inc., a world leader in photography, continues its tradition of fostering the photographic community by once again sponsoring the Missouri Photo Workshop (MPW), the world's first and longest running photojournalism workshop. Currently in its 57th year, the workshop has partnered with the Nikon Spirit Initiative(R) to continue its commitment to artistic and journalistic expression through the lens.

"As part of the Nikon Spirit Initiative, we are proud to enter our 14th year as a sponsor of the Missouri Photo Workshop," said Anna Marie Bakker, director of Communications, Nikon Inc. "The workshop has become one of the most highly respected learning forums for photographers of all levels. Nikon is proud to support this prestigious program as it further cultivates and unifies the photographic community."

From September 25th through October 1st, 2005, students and faculty will begin their photographic documentary of Marshall, Missouri -- a small farming community located between Kansas City and Saint Louis that is steeped in tradition and history.

This year's students will be instructed by a distinguished faculty comprised of reputed photographers and photo editors from some of the country's finest newspapers and magazines. The workshop faculty is comprised of many of the top editorial and photographic influencers in the business of photography and photojournalism. Faculty includes: George Olsen, freelance picture editor; Dennis Dimick, National Geographic Magazine's associate editor; Melissa Farlow and Randy Olsen, freelance photographers; Lois Raimondo, chief photographer for Associated Press' Hanoi bureau; Geri Migielicz, photography director with the San Jose Mercury News; MaryAnne Golon, Time Magazine's picture editor; Danny Wilcox-Frazier, documentary photographer; John Trotter, freelance journalist and Pulitzer Prize-winning photographer Rick Rickman.

To conclude the two-week documentary tour, the workshop will bring the stories of Marshall to the masses. "The workshop will end with a 300-print exhibit open to the entire community," said David Rees, Co-Director of the Missouri Photo Workshop. "This is always a unique opportunity for the community to see itself reflected in the mirror of documentary photojournalism."

Through its sponsorship of the workshop, the Nikon Spirit Initiative continues it mission to encourage photographers from all walks of life to share their vision. For more information on the Missouri Photo Workshop, visit http://www.mophotoworkshop.org/57/.

History of Missouri Photo Workshop (MPW)

The roots of the Missouri Photo Workshop are embedded firmly in more than a half-century of rich tradition. Current workshops carry on principles present from the beginning. When the late Clifton C. Edom of the Missouri School of Journalism founded the Missouri Photo Workshop in 1949, he too, looked to the past to map the path for photojournalism's future. Inspired by the gritty, content-rich photographs of the documentary photo unit of the pre-WWII Farm Security Administration, Edom promoted research, observation and timing as the methods to make strong story-telling photographs. FSA director Roy Stryker and photographer Russell Lee worked closely with Edom in the creation of the Workshop and served as faculty members during its early years.

In subsequent years, faculty members have been many of America's leading newspaper and magazine photographers and photo editors; a roster of faculty and students reads like a who's who of photojournalism. Faculty of today includes some of the most energetic, productive and articulate documentary creators currently working. All are experts dedicated to passing on the fundamentals of photo research, shooting and editing to those who hope to carry on these values and techniques into the future. The workshop still follows Cliff Edom's credo -- "Show truth with a camera. Ideally truth is a matter of personal integrity."

Methods

The Workshop focuses on developing skills to produce the visual narrative known as the picture story. Individually strong pictures are still expected, but research, questioning and thinking are stressed. Before photographers begin taking pictures, they must have their story ideas approved by a faculty team. The team expects the photographer to have firm ideas about exactly what the essence of the story is and the visual opportunities that can help to tell that story. The Workshop photographers work closely with their faculty team, conferring with them throughout the day. In the evening of each of the six days of shooting is an open critique -- where the best and worst of the day's shooting are publicly critiqued. The week culminates in a unique and often moving 300-print exhibit where local residents are invited to see what the 40 workshop photographers have been seeing in their community through the lens of their Nikon cameras.

About the Nikon Spirit Initiative:

The Nikon Spirit Initiative is Nikon's corporate responsibility effort which supports the local community and photographers through sponsorship of charitable, educational and industry enrichment programs. For more information, visit http://www.nikonspiritinitiative.com. For information about Nikon and its products, dial (800) NIKON-US or visit http://www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; powerful and effective Nikon software products and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y., Oct. 3 -- Photographers have long known that a memorable photograph needs to not only capture the essence of the subject in front of the lens, but also the heart and soul of the photographer behind the lens. While Jill Enfield photographs seemingly ordinary objects, her unique style of hand-coloring images presents an art that is all her own. NikonNet's inspiring monthly showcase, "Legends Behind the Lens" honors Jill Enfield during October with a portfolio of her most recognizable art, and a glimpse into the thought and technique behind her hand-crafted masterpieces.

"NikonNet is proud to honor the work of Jill Enfield," said Anna Marie Bakker of Nikon Inc. "Jill's work is unique and has inspired other photographers to experiment with alternative processes."

"Photography is a jumping off point," Enfield remarks. "It's not what I do, or certainly not all that I do. I use photography to do my artwork. I guess it's not so much that I'm just a photographer. I want to make these other pieces, and they start with photography because I don't draw and I don't really paint."

Enfield enjoys the process of creating the image, as much as she values the end result. She comments, "I like to work in the darkroom and I like to work with my hands. I especially like having a lot of choices." The alternative processes and hand-coloring are ways of going beyond the mechanical aspect of photography to put a personal stamp on the work. "I can give an image additional emotional weight," says Enfield. "The colors I use when I hand-color a photograph are not an attempt to recreate what I saw when I took the picture, but rather to depict how the place made me feel when I saw it. The image is my memory of that feeling."

Jill also teaches the alternative processes she uses: cyanotype, kallitype, palladium and Van Dyke Brown. To learn more about Jill Enfield, visit NikonNet's "Legends Behind the Lens" series at http://www.nikonnet.com.

About "Legends Behind th