Campaigns
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Actor Rainn Wilson, Photographer Chase Jarvis and Internet Evangelist “iJustine” to Judge
140-second Video Submissions
Winner Given Chance to Pursue Their Dream with $100,000 Award
MELVILLE, N.Y. (Nov. 10, 2009) –Nikon Inc. today announced the launch of a new integrated marketing campaign that includes the first ever “Nikon Festival” to celebrate, inspire and harness the current popularity of content creation shared through social media.
As a progressive social media innovator and D-SLR market leader, Nikon is challenging budding filmmakers to upload 140 second short-form video with the theme “A Day through Your Lens” to www.NikonFestival.com and follow @nikonfestival on Twitter for a chance to win up to $100,000 and Nikon equipment to pursue and chronicle their dreams.
Nikon advertising star, Ashton Kutcher, will contribute to the Nikon Festival by sharing his personally shot video taken with the D5000, which captures his recent visit to Africa. The Festival will be supported by a national TV broadcast and online advertising campaign and will run through the end of the year. The Festival video submission period begins November 10 and will be open for entries for a six-week period.
“The Nikon Festival represents the progressive nature of our brand in merging social media with innovative products as a way to engage and empower aspiring photographers and filmmakers,” said Lisa Baxt, Senior Communications Manager for Nikon Inc. "Nikon is committed to advancing HD video with the D5000 and other products and supporting it with an integrated marketing program that has a strong impact and is viral in nature. As part of this campaign, the Festival presents the opportunity for current and future Nikon customers to tell their story with HD video.”
Nikon has also enlisted influencers from TV, photography and social media to serve as official Festival judges. Each will also share personal videos shot with a Nikon D-SLR camera, including actor/writer Rainn Wilson, Internet personality Justine Ezarik (iJustine), and visionary photographer Chase Jarvis. The Nikon Festival entries will be judged in December and winners will be announced in January.
“As an actor and avid writer, I applaud Nikon’s creation of this Festival to advance the accessibility of thought-sharing and self expression to aspiring filmmakers and photographers,” said Rainn Wilson. “I think this is a unique way for people to initiate dialogue on topics they care about, while gaining exposure for their work. I’m excited to check out the videos people submit and will be tweeting throughout the Festival.”
Upload “A Day through Your Lens” Video
As guided by the video submissions of Ashton Kutcher and Festival judges, entrants are challenged to create videos in 140 seconds or less, capturing the essence of a day in their life, whether funny, profound or inspirational. As videos are uploaded, they can be automatically shared with entrants’ social networks, including Twitter and Facebook, allowing instantaneous campaigning for views and votes. Although entrants are not required to use a specific camera, judges will be providing direction to meet the criteria of image quality, originality and ability to capture a day through their lens in 140 seconds.
Change Your Life in 140 Seconds or Less
Festival entrants will have the opportunity to win one of two awards: an audience award and a judges’ award. The winning video selected by the Festival judges will be awarded $100,000 and Nikon equipment to pursue and chronicle their dreams. Additionally, the video getting the highest average rating and most audience views will be awarded the $25,000 Audience Award and Nikon equipment. Entrants of the Festival, found at www.NikonFestival.com, are encouraged to use social media platforms, including Twitter and Facebook, to share submissions and gain views and votes. Terms and conditions can be found at www.NikonFestival.com.
For more information on the Nikon Festival and other information on products from Nikon, please visit http://www.nikonusa.com. Follow the Festival on Twitter at the address: @nikonfestival.
All product and company names herein may be trademarks of their registered owners.
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About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses.
For J.D. Power and Associates award information go to jdpower.com
Contact Info
For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
Press Contact
Althea Haigh | E: ahaigh@mww.com
Brittany Pass | E: bpass@mww.com
T: 212.704.9727
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NIKON’S HOW TO SERIES, LOOK GOOD IN PICTURES, DEBUTS 30TH EPISODE FEATURING TIMES SQUARE VISITORS
Style Guru Carson Kressley and Nikon Photographers Storm New York for Photo Clinic
MELVILLE, NY (Feb. 4, 2009) – What happens when you combine the universal fear of picture taking, the teeming crowds of Times Square, an uninhibited reality TV star and a seasoned professional photographer? You get the latest installment of Look Good in Pictures: Nikon’s How to Series with Carson Kressley. The fun, interactive site showcases acclaimed Nikon photographers and stylists teaching photogenic tricks that help people look and feel their best whenever they find themselves in front of a camera.
The “Carson’s Time Square Clinic” episode brings shivering tourists and lunch time pedestrians off the streets of New York and in front of a camera for a quick tutorial with Carson Kressley and photographer Steve Simon’s. Viewers can watch as the elated visitors’ mug shots go from dull to dazzling with simple, easy-to-emulate tips.
Although the series gives practical insight for nearly every photographic scenario, Carson Kressley’s advice is universal and practical. Carson’s top tips include:
1. To make your arms look thinner, either place your hands on your hips or hold them slightly away from your upper body. You always want to create shape with your body. Always have some air between your body and your arms.
2. I try to look dressed up because I feel better when I am. That confidence exudes from you – looking cute is feeling cute. I always wear something dark because it’s really slimming. And I always do color around the face. It makes [the photo] pop!
3. Double chin is a phenomena created by two things – a bad pose and a bad camera angle. Position the camera so it's just above your eye level and tilt your head down slightly to reduce the look of a double chin. So instead of dead-on and looking up – moving your head just slightly to the side. It really balances out your face.
4. Use your pictures! The only way to discover your best side is to look at pictures that you love and determine your favorite pose and position. Once you find your “best side,” don’t be afraid to use it. There is no shame in arranging yourself so your best face is forward.
5. Practice makes perfect! Practice your posing. Tape your favorite photo of yourself to your mirror and try to mimic the pose from that picture each time you are in front of the mirror. There is a reason that celebrities use the same pose in each of their pictures.
6. When you’re getting your photo taken, start giggling out loud. This exercise forces you to have a natural laughing smile.
7. Have fun with it! Act like you want to have your picture made. Even pretending will bring out the more natural smile you’re hoping for in your pictures.
Directed by acclaimed filmmaker Becky Smith, the series covers topics including online profiles, red carpet insight, vacations, holidays, babies, pregnancy photos and even what to consider when buying a camera for a particular photo moment.
Professionals offering advice include portrait photographer Steve Simon, baby photographer Carrie Sandoval, celebrity photographer Lester Cohen and wedding photographer Susan Stripling. With the White House top of mind, political photographer John Harrington also advises viewers on how to look presidential in photos in the “Secrets from the Campaign Trail” episode. Visitors can also pose their most perplexing picture questions on the “Ask Carson” section of the site.
For more information on Look Good in Pictures: Nikon’s How to Series with Carson Kressley, please visit: www.LookGoodinPictures.com. For information on Nikon's product line, please visit www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 and 2008 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
Behind The Scenes: Ashton Kutcher and the New COOLPIX S60
Images Taken During the Filming of the Nikon COOLPIX S60 & Ashton Kutcher Television Advertisement
To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".
To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".
Nikon D90 & Ashton Kutcher TV Spot
The Television Advertisement Featuring Ashton Kutcher and the Nikon D90
Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.
To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".
Nikon COOLPIX S60 & Ashton Kutcher TV Spot
The Television Advertisement Featuring Ashton Kutcher and the Nikon COOLPIX S60
Viewers who tuned into yesterday's Primetime Emmy Awards and the New York Yankee's final game in the historic Yankee Stadium got a first look at the new Nikon television commercials featuring Ashton Kutcher. These commercials, promoting the Nikon COOLPIX S60 compact digital camera and D90 D-SLR, debuted nationally on September 21, with a national print and interactive online campaign to follow.
To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".
Behind The Scenes: Nikon D60 & Ashton Kutcher TV Spot
Images Taken During the Filming of the Nikon D60 & Ashton Kutcher Television Advertisement
Nikon COOLPIX & Ashton Kutcher Print Ads
The Print Advertisements Featuring Ashton Kutcher and Nikon COOLPIX Cameras
To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".
To download a high-resolution version of the ad above, please right-click here and choose "Save Link As" or "Save Target As".
Nikon D60 & Ashton Kutcher TV Spot
The Television Advertisement Featuring Ashton Kutcher and the Nikon D60
To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".
Behind The Scenes: Nikon COOLPIX & Ashton Kutcher TV Spots
Images Taken During the Filming of the Nikon COOLPIX & Ashton Kutcher Television Advertisements
NIKON ANNOUNCES MOVING MOMENTS PHOTO CONTEST ON ASHTONSD60.COM
Consumers Can Submit Images for a Chance to Win a Trip to Hollywood
NEW YORK (May 23, 2008) - Calling all shutterbugs! Nikon today announced the "Nikon D60 Moving Moments Photo Contest" in conjunction with the D60 D-SLR advertising campaign featuring Ashton Kutcher. Beginning May 23, 2008, consumers can upload an image with an accompanying description to www.ashtonsd60.com for a chance to win the grand prize of a trip for two to Los Angeles to attend The Hollywood Style Awards sponsored by Nikon and a new D60 camera kit to capture all of the action. Sixty first prize winners will also receive a new D60 camera kit allowing them to capture their "moving moments" with incredible ease.
"We are very excited to engage consumers through the 'Moving Moments Photo Contest'," said Lisa Baxt, senior communications manager for Nikon Inc. "This contest is a fantastic way for people to share their favorite memories and the moments that move them for a chance to win some great prizes."
One-hundred and twenty semi-finalists in the "Nikon D60 Moving Moments Photo Contest" will be chosen beginning June 21st by a panel of judges based on the interpretation of the "moving moments" theme, their accompanying description and photo quality. The sixty D60 winners will be determined by consumers visiting and voting on their preferred picture on ashtonsd60.com between June 25 and July 15, 2008. The image that receives the most consumer votes will win the grand prize.
In addition to the photo contest, visitors to ashtonsd60.com can view images taken by the D60, learn more about the D60 with Ashton and watch the television commercial. For more information on the photo contest and the D60 D-SLR camera, please visit www.ashtonsd60.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
For J.D. Power and Associates award information go to jdpower.com
ASHTON KUTCHER STARS IN NEW ADVERTISING CAMPAIGN FOR NIKON
Popular Digital Camera Brand Taps Ashton Kutcher for TV, Print & Web Ads
NEW YORK (March 25, 2008) - Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Nikon selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.
“Ashton is the perfect choice for this campaign as he embodies both the stylish and fun attributes of Nikon’s COOLPIX Style series cameras," said Lisa Baxt, senior communications manager for Nikon Inc. "Ashton’s collaborative spirit, creativity and approachable personality enhanced our campaign which showcases the great style, sleek colorful design and ease of use of Nikon’s newest COOLPIX Style series cameras.”
"I am thrilled to work with Nikon on this campaign,” said Kutcher. “I think technology today represents so much more than just function – it represents personal style and sophistication. I’m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new COOLPIX cameras.”
The television campaign spots, directed by Emmy award winner Brian Buckley, have Kutcher’s COOLPIX camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Ashton’s pocket. Ashton then notices some surprising pictures when he reviews the photos on his camera's LCD screen. The print campaign, shot by legendary photographer Norman Jean Roy, truly captures the sophisticated yet playful essence of Ashton and the aesthetics of the camera. Following the television and print advertisements, the campaign will come full circle with a uniquely engaging internet component, details of which will be revealed shortly.
For more information on the Nikon COOLPIX Style series cameras and other products from Nikon, please visit http://www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
For J.D. Power and Associates award information go to jdpower.com
Nikon COOLPIX & Ashton Kutcher TV Spot
The Television Advertisements Featuring Ashton Kutcher and Nikon COOLPIX Cameras
Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.
To download high-resolution versions of the videos above, please click here for the clothing store version and here for the hotel lobby version.
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