Lenses

Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's most recent product offerings. Music composed by Frank Ferrucci.

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MELVILLE, N.Y. (APRIL 14, 2009) – Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees
(FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes.

“The development and release of the 10-24mm f/ 3.5-4.5 DX-NIKKOR lens continues Nikon’s tradition of providing expertly engineered tools for photographers to realize their unique creative vision,” said Edward Fasano, General Manager for marketing, SLR Systems Products at Nikon Inc. “The ultra wide-angle 10-24mm lens offers DX-format digital SLR shooters the outstanding performance for which NIKKOR optics are well-known and the opportunity to capture dramatic perspectives that only wide-angle lenses can achieve.”

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.

A rounded diaphragm opening, combined with the seven-blade aperture, contributes to the 10-24mm lens’ ability to capture images with soft background effects, referred to by experienced photographers as the “bokeh.” Additionally, the new DX-NIKKOR lens offers the user two focus modes; manual and automatic and features an M/A mode that allows the photographer to quickly switch between the two modes. Both use an internal focusing (IF) design that enhances AF speed and eliminates lens barrel rotation and changes to lens barrel length during focusing.

Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways. FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95*. For more information, please visit www.nikonusa.com.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction Studies℠. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (Feb. 8, 2009) – Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye. Whether new to D-SLRs or a seasoned enthusiast, users will appreciate the extreme low-light performance and the expanded ability to dramatically separate the subject and background with the new 35mm DX lens’ wide f/1.8 aperture.

“The development and release of the 35mm f/1.8 NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format photographers with a broader range of fast-aperture lens options,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “This f/1.8 prime lens provides users with exceptional control of background and foreground, superb low-light ability, and the natural focal length that has been the staple of photography since its inception.”

Lightweight, compact and affordable, this lens can easily become a fast favorite for any level of photographer, and is the perfect complement to D60 users who are just starting to learn D-SLR photography or enthusiasts who love their D90. The AF-S DX NIKKOR 35mm f/1.8G lens is ideal for travel, general photography, landscape shooting, portraiture or pushing creative boundaries. The stunning sharpness, clarity and color reproduction are all proof positive of more than 75 years of NIKKOR heritage and experience in optics engineering.

This lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 0.98 feet, while the integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet AF operation.

The 35mm DX lens construction consists of eight elements in six groups, with one aspherical lens to reduce size and weight, while contributing to the enhanced balance when mounted on a smaller DX-format D-SLR. A rounded diaphragm opening combined with the seven-blade aperture contributes to a substantially more circular bokeh for a more natural appearance of out-of-focus background elements. Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance.

The AF-S NIKKOR 35mm f/1.8G lens is scheduled to be available at Nikon authorized dealers beginning March 2009 at an estimated selling price of $199.95.* For more information, please visit www.nikonusa.com.

About the NIKKOR brand
With a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 35mm DX lens is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

For J.D. Power and Associates award information, go to jdpower.com

MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.

Ideal for travel, event, environmental and general photography in a wide variety of conditions, the new AF-S 50mm f/1.4 lens combines a superb optical formula with an ultra-fast f/1.4 maximum aperture, making it destined to become an instant classic in this digital age. This compact lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.5 feet for added versatility. The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet operation.

“The traditional 50mm lens has been a mainstay of photography for generations and deserves a place in every enthusiast and professional’s camera system. Experienced photographers have always appreciated the incredible image fidelity and low-light ability that a precisely engineered 50mm lens can deliver,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “In addition, seasoned shooters often prefer the photographic discipline imposed by the use of prime lenses. Now, a new generation of photographers is discovering the freedom of capturing images that would be impossible with anything but an ultra-fast-aperture lens. Our 75 years of high-performance optical experience and stringent quality standards have won the hearts of photographers around the world, as Nikon is also celebrating 45 million NIKKOR lenses produced. In fact, five million of these lenses were produced in the last year alone, further reinforcing our contemporary leadership in the digital SLR market.”

Thanks to the maximum aperture of f/1.4 and newly refined optical performance, the AF-S NIKKOR 50mm f/1.4G teams perfectly with the low noise at high ISO sensitivity performance of Nikon D-SLRs such as the D3 and new D700 cameras. When used on a Nikon DX-format digital SLR camera, the new AF-S NIKKOR 50mm f/1.4G provides an ideal portrait picture angle, approximating that of a 75mm lens in use on a FX-format D-SLR or 35mm SLR camera.

A newly developed optical formula effectively corrects sagittal coma flare and coma aberration, delivering astonishing image quality and allowing more users to realize their creative vision with vivid clarity. Instances of lens flare and chromatic aberration are further suppressed through the use of Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. The rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more natural appearance of out-of-focus background elements.

The AF-S NIKKOR 50mm f/1.4G lens is scheduled to be available at Nikon authorized dealers beginning December 2008 at an estimated selling price of $439.95.* For more information, please visit www.nikonusa.com.

About the NIKKOR brand
With a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 50mm is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (Aug. 27, 2008) - Nikon Inc. today introduced a new AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens, a welcome addition to an existing Nikon DX-format D-SLR system and the ideal counterpart to the D90 Digital SLR camera also announced today. This flexible new DX lens offers photographers remarkable versatility, a broad focal range and the benefit of Silent Wave Motor (SWM) and Vibration Reduction (VR) Image Stabilization technology.

The new compact and affordable AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images. The integration of an ultra-compact Silent Wave Motor ensures fast, quiet and accurate autofocus operation, and complements the lens' compact form factor.

"With the new AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens, Nikon answered a demand from D-SLR camera customers for a compact wide-ratio zoom lens with dramatic wide-angle perspective to a practical and useful telephoto view," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “The new AF-S DX NIKKOR 18-105mm VR lens will solve a broad range of photographic challenges with VR image stabilization technology and advanced optical features."

Along with the SWM, the new 18-105mm f/3.5-5.6G ED VR lens incorporates the benefit of VR Image Stabilization technology, which gives photographers the ability to shoot at shutter speeds up to three stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography. Whether shooting sports action from the sidelines, wildlife or just capturing family memories, users can have confidence their handheld picture taking will be sharper than ever, especially in challenging lighting conditions. The VR function also stabilizes the camera's viewfinder image, making composing and capturing images even easier.

The AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens provides excellent image reproduction capability, thanks to a newly designed optical system and the integration of an Extra-low Dispersion (ED) glass element and an advanced aspherical lens element. The rounded diaphragm opening makes out-of-focus background elements appear more natural, while Nikon's Super Integrated Coating ensures outstanding color balance and reproduction while reducing instances of ghosting and lens flare.

DX-NIKKOR lenses are specially engineered for optical excellence with Nikon DX-format digital SLR cameras, including the recently announced D90 D-SLR. DX-NIKKOR versatility is further extended by compatibility with Nikon's FX-format D3 and D700 D-SLRs that automatically recognize when a DX-format lens is mounted, and will compensate accordingly. The new 18-105mm f/3.5-5.6 lens offers a 5.8x zoom range, and a visual perspective equivalent to that created by a 27-157.5mm lens on a 35mm film camera.

The AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens is scheduled to be available at Nikon authorized dealers beginning September 2008 at an estimated selling price of $399.95. It will also be available as part of the D90 18-105mm VR lens kit for an estimated selling price of $1299.95** For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*As determined in Nikon performance tests
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.

“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”

When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.

A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.

A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.

The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.

All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.

The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.

Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.

The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Some functions will be limited when used with cameras other than the D3, D700 and D300.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
For J.D. Power and Associates award information, go to jdpower.com

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today introduced the new AF-S Micro NIKKOR 60mm f/2.8G ED lens engineered specifically for extreme close-up photography, and perfectly suited for general imaging as well. The new AF-S Micro NIKKOR 60mm f/2.8G ED lens can focus at a distance of approximately 0.185m (.6 ft.) at its closest, and allows photographers to capture breathtaking close-up photography with reproduction ratios up to 1:1 (life-size).

“Nikon is proud of its strong reputation for designing and producing some of the world's finest close-up lenses, delivering faithful and consistent color reproduction, stunning sharpness and beautifully balanced contrast,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “Serious close-up photographers are naturally demanding and we are confident that these discerning customers will be excited about the performance of the new 60mm f/2.8G ED Micro NIKKOR."

Engineered for use with Nikon’s digital and 35mm SLR systems, the new AF-S Micro NIKKOR 60mm f/2.8G ED lens incorporates a myriad of innovative features and technologies, including Nikon's Silent Wave Motor technology (SWM), Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

Combined with the Silent Wave Motor technology and Internal Focusing system, the
AF-S Micro NIKKOR 60mm f/2.8G ED-IF provides handling characteristics that better enable superior close-up photography. The SWM provides fast, quiet and accurate autofocus performance and Nikon’s Internal Focusing (IF) design further enhances AF performance, while also allowing photographers to manually focus quickly and smoothly. Internal Focusing (IF) also eliminates rotation of the front lens element, making it more convenient to use rotating polarizing filters as well as the Nikon Wireless Close-up Speedlight System. A rounded nine-blade diaphragm opening allows out-of-focus background or foreground scene information to appear more natural.

Nikon's exclusive Nano Crystal Coat and Super Integrated Coating produce superior color, while dramatically reducing ghosting and flare for superior image quality. An additional (Extra-low Dispersion) ED glass element minimizes chromatic aberration, allowing the lens to deliver stunning, high-contrast images while the use of two aspherical lenses help correct spherical aberration and coma, producing accurate image reproduction even at the widest aperture.

The AF-S Micro NIKKOR 60mm f/2.8G ED lens is scheduled to become available from Nikon authorized dealers beginning in March 2008 at an estimated selling price of $549.95.* For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new PC-E NIKKOR 24mm f/3.5D ED lens, the latest in a series of lenses that are equipped with a tilt/shift mechanism that enables photographers the flexibility to effectively manipulate perspective, distortion and focus. Whether photographing architecture, landscapes, interiors or panoramas, this Perspective Control (PC) lens easily corrects linear distortion and aberration to deliver images that more accurately reproduce the view as the human eye sees it.

“Nikon optical engineers successfully overcame a number of design challenges while developing a new 24mm Perspective Control wide-angle lens that delivers in a variety of applications and fulfills the needs of photographers whose work demands the type of image control that only a lens of this design can provide" said Edward Fasano, general manager for Marketing, SLR System Products at Nikon, Inc. “This lens represents a significant addition to the field-proven NIKKOR lens lineup and allows photographers to create images that would, in many instances, not be possible otherwise. Additionally, many photographers will appreciate the ability to more effectively correct images while shooting, significantly reducing the time required to correct images afterwards with image editing software.”

Typically, tilting the axis of a camera can result in a misrepresentation of perspective. A Perspective Control lens’ ability to fine-tune perspective and focus elements virtually eliminates these issues, an essential function for architectural and interior photographers.

The same features that make this lens excellent for architectural photography also provide nature and landscape photographers with an essential means to better control perspective, allowing them to capture nature's beauty more accurately and naturally. Additionally, the 24mm PC lens enables professional product photographers to sight just the right shooting angles on reflective objects without capturing their own reflection in the process.

A special tilt/shift mechanism gives users up to +/- 11.5 mm shift and +/- 8.5-degree tilt for perspective control. When shooting with a conventional lens, some objects, such as tall trees and buildings, can be challenging to photograph due to rectilinear distortion and converging lines that warp perspective. The 24mm Perspective Control lens corrects this issue with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics can also be rotated up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Importantly, photographers can see the effect of every adjustment accurately through their Nikon SLR viewfinder.

In addition to providing linear perspective correction, the new 24mm PC lens has unique characteristics that make it well suited for a variety of tasks and offers a wide angle-of-view combined with dramatic depth-of-field control potential, perfect for capturing stunning landscapes. To further control the image, users can quickly adjust aperture with a stop-down button, or with the aperture ring. These same characteristics also make the 24mm PC lens a great choice for close-up macro work, with a minimum focusing distance of 0.7 feet and the ability to fine tune focus with perspective control.

The PC-E NIKKOR 24mm f/3.5D ED lens continues NIKKOR’s legacy of high-quality optics and durable design. It features the new “E” designation, which denotes an electromagnetic diaphragm that automatically controls aperture with the latest Nikon D-SLR cameras. Three Extra-low Dispersion (ED) glass elements provide superior sharpness and color correction by effectively minimizing chromatic aberration, while three aspherical lens elements minimize various types of lens aberration. In addition to the Nikon Super Integrated coating that delivers superior color reproduction, Nikon’s exclusive Nano Crystal Coat helps to virtually eliminate any remaining instances of ghosting and flare.

The PC-E NIKKOR 24mm f/3.5D ED lens is the first in a new series of PC lenses being designed to meet the needs of photo professionals and enthusiasts. Two more PC lenses are currently in development and are scheduled to become available through Nikon authorized dealers during the summer of 2008.

The NIKKOR 24mm f/3.5D ED lens is scheduled to become available through Nikon authorized dealers in the U.S. in spring 2008 for an estimated selling price of $1929.* For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
For J.D. Power and Associates award information, go to http://www.jdpower.com

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today announced the new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens, which offers Nikon digital SLR photographers exceptional wide-angle capability along with superb telephoto versatility. The wide-ratio zoom makes this new lens suitable for a broad range of shooting situations, including indoor and outdoor events; streetscapes; and portraits and scenery, making it ideal for everyday use. It incorporates several of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Nikon VR (Vibration Reduction image stabilization), delivering the outstanding optical performance that has made NIKKOR lenses the choice of so many professional photographers.

"The new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens fulfills a need among Nikon digital SLR customers for a compact wide ratio zoom lens that offers a dramatic wide angle perspective, up to a practical and useful telephoto view, as well as advanced optical features," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “Whether on vacation or on assignment, the new 16-85mm lens’ versatility and remarkable image integrity are sure to make it one of Nikon’s most popular advanced performance Zoom-NIKKOR lenses.”

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR is a compact lens that offers an array of versatile Nikon technologies, including VR II (Vibration Reduction II image stabilization), which allows photographers to shoot at shutter speeds up to four stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography. The lens also features Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance that ensures every moment is captured crisply.

This digitally optimized lens also features two ED glass elements and three aspherical elements that provide higher resolution and superior contrast, while minimizing chromatic aberration. Additionally, Nikon's Super Integrated Coating reduces instances of lens flare and ghosting for sharp, faithful images.

Configured for optimum performance on Nikon DX-format digital SLR systems and compatible with Nikon's newest flagship model, the FX-format D3, the new 16-85mm f/3.5-5.6 lens offers a 5.3x zoom range, and a perspective equivalent to that created by a 24-127.5mm lens on a 35mm film camera.

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens is scheduled to be available at Nikon authorized dealers beginning in March 2008 at an estimated selling price of $649.** For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Under Nikon measurement conditions.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

For J.D. Power and Associates award information go to jdpower.com

MELVILLE, N.Y. (November 19, 2007) – Nikon Inc. today introduced the new versatile AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens that offers Nikon’s proprietary Vibration Reduction (VR) technology to help consumers snap sharper photos than ever before, even while shooting handheld. Compact and lightweight, this affordable lens is an optimum lens to use with Nikon DX-format digital SLR cameras and is the ideal focal length as a “first lens” to faithfully capture life’s day-to-day moments, or a welcome addition to a Nikon D-SLR photographer’s already-established lens assortment.

From family gatherings to sunny vacation beaches, the NIKKOR 18-55mm VR lens produces stunning results with vivid color and incredible sharpness. The 3x optical zoom offers users of Nikon DX-format D-SLR cameras including the D40, D40x, D80 and new D300 with a versatile picture angle perspective ranging from wide angle for dramatic landscapes and interiors, to moderate telephoto that is ideal for flattering portraits.

Beyond the lens' incredible optical versatility is the amazing benefit of Nikon’s VR technology, which enables photographers to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. Nikon’s VR system affords users the ability to take pictures at shutter speeds up to three stops slower* than they ordinarily could shoot without the image-degrading blur caused by camera shake at slow shutter speeds.

Like all NIKKOR lenses, the new AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens is engineered to exacting standards to meet the demanding needs of digital photography. This digitally optimized lens features hybrid aspherical elements to minimize chromatic aberration, while Nikon's Super Integrated Coating reduces instances of lens flare and ghosting. The lens also features Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance so no moment is missed.

The AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens will be available beginning December 2007 at an estimated selling price of $199**.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Under Nikon measurement conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
For J.D. Power and Associates award information go to jdpower.com

MELVILLE, N.Y. (AUGUST 23, 2007) - Nikon (www.nikonusa.com) today announced two new high performance NIKKOR lenses that offer remarkable sharpness, clarity and contrast. The new AF-S NIKKOR 14-24mm f/2.8G ED lens is one of the fastest 14mm ultra-wide angle zoom lenses available today while the new AF-S NIKKOR 24-70mm f/2.8G ED lens is a highly versatile lens ideal for a broad range of applications and lighting conditions. While designed for use with either of Nikon's FX and DX format digital SLR cameras, these new lenses truly maximizes the potential of Nikon's recently announced D3 FX-format professional digital SLR camera. Combined with Nikon's venerable AF-S NIKKOR 70-200mm f/2.8G ED VR, these new lenses now offer professional photographers the ideal three-lens solution with a constant f/2.8 aperture across all three lenses.

"The AF-S NIKKOR 14-24mm f/2.8G ED represents one of Nikon's best optical designs with performance that rivals that of prime lenses. And we anticipate the AF-S NIKKOR 24-70mm f/2.8G ED will become very popular among professional photographers due to its remarkable versatility and optical performance. Both lenses maintain an astounding level of sharpness from the center of a picture to its edges and corners throughout their zoom range," said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. "Nikon produced its 40 millionth lens during the summer of 2007 and the introduction of these new lenses is a wonderful example of why NIKKOR lenses have been so successful."

Optical Innovations for Outstanding Image Quality The two new lenses feature a variety of Nikon innovations that address the needs of professional photographers from a standpoint of focal length versatility and optical performance. Both lenses feature optical designs that incorporate ED (Extra-low Dispersion) glass elements for minimal chromatic aberration, and aspherical lenses including large-diameter PGM (Precision Glass Molding) elements to reduce coma and other types of aberration even at the widest aperture. Both lenses benefit from Nikon's exclusive Nano Crystal Coat - an extra-low refractive index coating that virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. The lenses also feature Nikon's highly regarded Silent Wave motor (AF-S) that provides super fast and quiet auto focus operation. The result of all these innovations produces images that are vivid, sharp and deliver optimum contrast.

The AF-S NIKKOR 14-24mm f/2.8G ED lens is highly versatile and can be ideal for a range of different photographic applications. Photojournalists can tell the entire story with a single shot, interior photography can be done without fisheye distortion, or a breathtaking landscape can be captured in one frame.

The AF-S NIKKOR 24-70mm f/2.8G ED is a highly practical and multi-talented lens that allows photographers to photograph anything from tight portraits to expansive landscapes with just one high-performance fast aperture lens.

Pricing and Availability Both lenses will be available beginning in November 2007. The estimated selling price* for the AF-S NIKKOR 14-24mm f/2.8G ED lens will be $1,799.95, and the estimated selling price* of the AF-S NIKKOR 24-70mm f/2.8G ED will be $1,699.95.

* Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y. (AUGUST 23, 2007) - Nikon (www.nikonusa.com) today introduced three new super-telephoto NIKKOR lenses that offer professional photographers the latest innovations in lens technology and optical design. The new AF-S NIKKOR 400mm f/2.8G ED VR, AF-S NIKKOR 500mm f/4G ED VR, and AF-S NIKKOR 600mm f/4G ED VR all offer unprecedented image quality, responsiveness and versatility along with new features such as Nikon's VR II Vibration Reduction technology and Nikon's exclusive Nano Crystal Coat. These new lenses are designed for use with Nikon's FX and DX format digital SLR cameras and together with Nikon's current AF-S NIKKOR 200mm f/2G ED VR AF-S NIKKOR 300mm f/2.8G ED VR lens, they complete Nikon's range of super-telephoto lenses.

"An incredible number of the most famous moments in sports history have been captured faithfully and forever with NIKKOR super telephoto lenses," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "And a long list of the world's finest nature and wildlife photographers rely on NIKKOR super telephoto lenses to capture images that inspire and educate people the world over. With the introduction of the AF-S NIKKOR 400mm f/2.8G ED VR, and the AF-S NIKKOR 500mm and 600mm f/4G ED VR lenses, we are thrilled to offer professional photographers the most sophisticated super-telephoto optics available today."

These new super-telephoto lenses are equipped with Nikon's VR II Vibration Reduction system that minimizes image blur caused by camera shake and offers up to four stops of compensation for clean, crisp images. When using Nikon's VR function, photographers can view a stabilized image through the viewfinder and therefore are able to compose their pictures naturally and with greater accuracy. A Tripod mode in the camera reduces vibration that may occur at shutter release when shooting with a super-telephoto lens attached to a tripod.

The new optical design for all three lenses features three ED (Extra-low Dispersion) glass elements that minimize chromatic aberration, producing consistently high-quality images. Nikon's exclusive Nano Crystal Coat - an extra-low refractive index coating - virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. A meniscus protective glass element also minimizes the ghosting that occurs when light reflected from a digital camera's image sensor is in turn reflected off an ordinary flat protective glass element.

All three new lenses feature ergonomically arranged controls that enable easy access and comfortable operation. The Focus Preset function instantly recalls a focal point preset with a simple push of a button while the Focus Limiter switch restricts AF-servo movement to a controlled shooting distance range. The lenses also feature an AF-L switch that makes it possible to lock focus from the lens; and AF-ON engages auto focus from the lens.
By employing magnesium die-cast in construction of the lens barrel, Nikon has achieved considerable weight reduction advantages without sacrificing rugged field-proven construction that's resistant to both dust and moisture.

Price and Availability The three new Super-Telephoto lenses will be available beginning November 2007. Estimated selling prices* for the AF-S NIKKOR 400mm f/2.8G ED VR, AF-S NIKKOR 500mm and 600mm f/4G ED VR lenses are $8,799.95, $7,899.95 and $9,499.95 respectively. These lenses will be compatible with all current F-mount Nikon cameras, as well as the NIKKOR 1.4x, 1.7x and 2.0x AF-Tele-converters.

* Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY, MARCH 5, 2007 - Nikon Inc. (www.nikondigital.com) today introduced the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens - a new compact telephoto zoom Nikkor lens that offers Nikon's exclusive Vibration Reduction technology in a high-powered 3.6x zoom lens. Engineered exclusively for use with Nikon's DX format digital SLR cameras, including the D80, D40 and recently announced D40x, this new lens approximates the picture angle characteristics of an 82.5-300mm lens on a 35mm film SLR camera. It incorporates many of Nikon's most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Vibration Reduction (VR), delivering outstanding optical performance at a remarkably affordable price. This new lens is ideal for sports, action, wildlife, travel, and portrait photography, among many other telephoto applications.

"Nikon's range of Nikkor lenses with Vibration Reduction technology has grown substantially and the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens is another excellent addition, offering Nikon digital SLR photographers an advanced high-powered zoom lens in a remarkably compact, lightweight design," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “High quality lens design requires a challenging blend of art, science and, of course, photographic experience. With this new 55-200mm lens, Nikon engineers have again met that challenge, producing a lens whose optical performance delivers clarity and contrast typically found only in lenses costing substantially more."

Beyond the lens' incredible optical versatility is the amazing benefit of Nikon's Vibration Reduction system, which enables photographers to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the Nikon VR advantage, users can take pictures at shutter speeds as many as 3 stops slower* than they ordinarily could shoot without the image-degrading blur closed by camera shake at slow shutter speeds.

To further ensure outstanding optical performance, the 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens features an Extra-Low Dispersion (ED) glass element that provides for high resolution, high-contrast images while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features Nikon's compact Silent Wave Motor technology (SWM), which combines fast and precise auto-focusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling characteristics.

The 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens will be available beginning April 2007, with an estimated selling price of $249.95**. For more information about Nikon and Nikkor optics, please visit www.nikondigital.com.

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Under Nikon measurement conditions.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY, AUGUST 9, 2006 - Nikon Inc. (www.nikondigital.com) today introduced the new 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor lens, a 4.3x zoom lens that is ideal for telephoto shooting opportunities. It incorporates many of Nikon's most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a design engineered for use with both Nikon DX format digital and 35mm film SLR cameras. With a high-powered 70-300mm focal length range, the lens is ideal for sports, action, wildlife, travel and portrait photography, among other telephoto applications. When used on a Nikon DX format digital SLR, this lens approximates the picture angle performance of a 105-450mm lens on a 35mm SLR camera.

"Nikon's range of Nikkor lenses with Vibration Reduction technology has grown substantially and the new 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor lens is another excellent addition, offering both Nikon digital and 35mm SLR photographers an advanced high-powered zoom lens in a surprisingly compact, lightweight design," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "High quality lens design requires a challenging blend of art, science and, of course, photographic experience. With the new 70-300mm AF-S VR Zoom-Nikkor, Nikon engineers have again met that challenge, producing a lens whose optical performance delivers clarity and contrast typically found only in lenses costing substantially more," he added.

Beyond the lens' incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction - an innovation that makes it possible to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new Nikon VR II advantage, users can take pictures at shutter speeds as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow shutter speeds. Nikon's advanced VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

To further ensure outstanding optical performance, the 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher resolution, high-contrast images while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features Nikon's compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling characteristics.

The 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor lens will be available beginning October 2006 with a Manufacturer's Suggested Retail Price of $669.00**. For more information about Nikon and Nikkor optics, please visit www.nikondigital.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Under Nikon measurement conditions.

** Manufacturers Suggested Retail Prices (MSRP) are for reference only. Actual prices are set by dealers and are subject to change at any time.

[70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor photo]

MELVILLE, NY, AUGUST 9, 2006 - Nikon® (www.nikondigital.com) today introduced the versatile, affordable new 18-135mm f/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor lens, further expanding Nikon's successful line of DX Nikkor lenses, engineered for use exclusively with Nikon's DX format digital SLR cameras. Developed for use with all Nikon D-series digital SLR Cameras, the 18-135mm f/3.5-5.6G ED-IF AF-S DX lens will be included as the compact, lightweight 7.5x zoom lens in the recently announced Nikon D80™ 10.2-megapixel digital SLR camera Outfit.

The 18-135mm f/3.5-5.6G ED-IF AF-S DX has a broad focal length range (providing picture angle performance approximating a 28-200mm lens on a 35mm film SLR camera) that is suitable for a wide variety of shooting situations, ranging from wide-angle landscapes to portraits, recreational sports, action and close-ups. This new lens offers a selection of Nikon's highly regarded technologies such as compact Silent Wave motor (AF-S) for super fast and quiet autofocus operation, Extra-Low Dispersion glass (ED) for minimized chromatic aberrations, and Internal Focusing (IF) for convenient and balanced handling.

"The new 18-135mm f/3.5-5.6G ED-IF AF-S DX is an excellent, all-encompassing lens that can be an ideal companion to any Nikon digital SLR camera, especially the recently announced D80," said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. "The 18-135mm f/3.5-5.6G ED-IF AF-S DX demonstrates remarkable optical performance along with wonderful compactness," he added.

Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a versatile range of angle-of-view, higher performance, and outstanding center-to-edge-to-corner image quality, while making possible smaller and lighter designs.

The 18-135mm f/3.5-5.6G ED-IF AF-S DX lens will be available beginning September 2006 for a suggested retail price of $485. The lens will also be sold packaged with the recently announced D80 10.2-megapixle digital SLR camera. The packaged outfit will have an estimated street price of $1299.95*, offering photographers substantial savings when purchased together.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

[18-135mm f/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor photo]

MELVILLE, NY, FEBRUARY 21, 2006 - Professional photographers and enthusiasts seeking the latest opportunity to enhance their extreme close-up and general photography possibilities can rely on Nikon's new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor. Nikon Inc. (www.nikonusa.com) today introduced the world's first macro lens equipped with Nikon Vibration Reduction (VR) and Silent Wave Motor (SWM) systems. Engineered for use with Nikon digital and 35mm film SLR cameras, this lens offers a host of Nikon's advanced optical features and technologies including Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

"We are excited to offer the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor as the newest addition to Nikon's range of high performance Nikkor lenses that deliver unmatched optical performance and advanced capabilities. Extreme close-up photography is one of the most demanding and popular forms of photography, and this new lens significantly extends the range of conditions under which professionals and enthusiasts can achieve outstanding results," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "With enhanced VR II technology built into the lens, photographers can shoot hand-held at shutter speeds up to four stops slower than would otherwise be possible, and still get razor sharp pictures."

Combined with the Silent Wave Motor technology and Internal Focusing system, the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor provides handling characteristics that better enable superior close-up photography under a broad range low-light conditions. And like other high-performance Micro-Nikkor lenses, the new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor is perfectly suited for general photography as well.

The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor features Nikon's enhanced Vibration Reduction System (VR II) which substantially improves high-quality hand held close-up shooting. The VR II function minimizes the negative effects of camera shake by offering users the ability to take pictures at shutter speeds as many as 4 stops slower* than would otherwise be possible, without the image degrading blur associated with slow shutter speeds. Nikon's VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

The addition of SWM delivers faster and quieter auto-focusing, along with quick switching between autofocus and manual operation. Near-silent focusing can also be attributed to the Internal Focus (IF) design which also provides a constant lens length and eliminates front lens rotation, making it an ideal lens for use with the new Nikon Wireless Close-Up Speedlight System. Together, the SMW, VR II and IF components provide the photographer sharp images at close range (macro shooting focus of 31cm) without disturbing the subject during focus.

The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor optical formula is highlighted with Nikon's Nano Crystal Coat and Extra Low Dispersion (ED) glass. These highly advanced optical technologies provide higher-quality resolution and high-contrast images by reducing chromatic aberrations and virtually eliminating reflections caused by multiple internal lens elements.
The AF-S VR Micro-Nikkor 105mm f/2.8G IF-ED lens will be available beginning in March 2006 for an estimated selling price of approximately $799.00**. For more information about Nikon and the Nikkor brand of optics, please visit www.nikonusa.com.

105mm f/2.8G ED-IF AF-S VR Micro-Nikkor: Major Features

- The world's first macro lens equipped with SWM and VR systems
- VR II Vibration Reduction technology allows photographers to shoot hand-held at as many as 4 shutter speeds slower* (at near infinity to 1/3x shooting and approx. 1 step at near 1:1) than would otherwise be possible, assuring dramatically sharper hand-held images.
- Incorporates Silent Wave Motor (SWM) for fast and quiet autofocusing, and quick switching between autofocus and manual operation.
- Engineered for use with Nikon digital and 35mm film SLR cameras.
- Offers a 105mm focal length (picture angle equivalent to 157.5mm with Nikon DX format).
- Design incorporates 14 elements in 12 groups (with 1 ED glass and 1 Nano Crystal Coat-deposited lens elements).
- ED glass and Nano Crystal Coat combine to minimize chromatic aberration, providing higher resolution and high-contrast images.
- Employs a nine-blade rounded diaphragm opening ensuring that out-of-focus elements appear more natural.
- Offers a Maximum reproduction ratio of 1:1.
- Enables focusing from as close as 31cm (12.2 in.) from the subject through its entire focal range.
- M/A mode for rapid switching between autofocus and manual focus operation.
- Internal Focusing (IF) design simplifies the use of circular polarizing filters.
- HB-38 Bayonet Lens Hood (included) greatly reduces stray light, enhancing image quality.
- Supplied with CL-1020 Flexible Lens Pouch

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY, NOVEMBER 1, 2005 – Nikon Inc. (www.nikonusa.com) today introduced the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens, a compact, lightweight 11.1x zoom lens that is ideal for high performance everyday photography and incorporates advanced features such as Nikon’s Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a DX-Nikkor design engineered exclusively for use with Nikon DX format digital SLR cameras. With a remarkable 18-200mm focal length range (picture angle equivalent to a 27-300mm lens in 35mm format), the lens conveniently covers everything from wide landscapes to tight portraits and action photography. Advanced Nikon engineering has lent the lens a compact lightweight design that offers excellent handling characteristics and superb optical quality.

“Nikon’s range of DX Nikkor lenses, designed specifically for Nikon digital SLR cameras, has grown substantially since the introduction of the category, and the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens is an excellent addition offering Nikon digital SLR photographers an advanced all-purpose lens with superb optical performance and Enhanced Vibration Reduction capabilities,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikkor lenses are famous for their breathtaking sharpness, optimal contrast and consistent color rendition across its range of lenses with varying focal lengths. Now with the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor, Nikon photographers will be able to take advantage of remarkable versatility in one lens with assurance of the outstanding Nikkor image performance that has made Nikkor lenses renowned worldwide.”

Beyond the lens' incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction an innovation that makes it possible to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new Nikon VR II advantage, users can take pictures at shutter speeds as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow shutter speeds. Nikon’s VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

To further ensure outstanding optical performance, the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher resolution, high-contrast images while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features Nikon’s compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling chrematistics.

All of Nikon’s DX Nikkor lenses are engineered exclusively for use with Nikon DX format digital SLR cameras, making the lens smaller and lighter while providing exceptional center-to-edge-to-corner image quality and overall optical performance. With the addition of the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens, Nikon photographers can choose from over 50 Nikkor lenses, ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D ED-IF AF-S II super Telephoto.

The 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens will be available beginning in December 2005 for an estimated selling price of $699.95**. For more information about Nikon and the Nikkor brand of optics, please visit www.nikonusa.com.

18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor Major Features

• Offers the broad 18-200mm focal range (11.1x zoom) for use in a variety of situations (equivalent to a 27-300 mm lens in 35mm format)
• VR II Vibration Reduction system offers the practical equivalent of using a shutter speed 4 stops faster
• Two ED glass and three complex aspherical lens elements minimize chromatic aberration, astigmatism and other forms of distortion, while ensuring high resolution and contrast
• Incorporates a compact SWM (Silent Wave Motor) for quiet focusing
􀂃 Delivers high-level optical performance that is specially designed for use with the Nikon digital SLRs
• Employs a seven-blade rounded diaphragm opening that achieves a natural blur for out-of-focus elements
• Enables focusing from as close as 50cm (20 in.) from the subject through its entire focal range
• M/A mode for rapid switching between autofocus and manual focus operation
• Internal Focusing (IF) design simplifies the use of circular polarizing filters
• Nikon Super Integrated Coating (SIC) offers superb color reproduction while minimizing ghosting and flare
• Flower-shaped Lens Hood HB-35 (included) greatly reduces stray light, enhancing image quality

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Under Nikon measurement conditions.
**Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY, APRIL 20, 2005 - Nikon Inc. (www.nikondigital.com) today unveiled two new DX format Nikkor lenses to accompany its growing line of digital SLR cameras, including the new D50™. The AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses deliver legendary Nikkor optical performance within ultra-compact, lightweight and affordable designs, to provide superb picture quality for Nikon digital SLR photographers. These two new lenses join a growing line-up of DX Nikkor lenses that are designed and optimized for Nikon's Digital SLR cameras.

"Memorable pictures rely on several factors that certainly begin with an expertly engineered camera equipped with a superior lens. Nikon SLR cameras and Nikkor interchangeable lenses work in perfect concert to make remarkable photography possible for anyone. Nikkor lenses are famous for their ability to record breathtaking sharpness, balanced with optimal contrast, accurate and consistent color, all to significantly improve overall image quality," said Edward Fasano, General Manager of Marketing at Nikon Inc. "Nikon's new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses incorporate the same quality and exclusive optical technologies that have made Nikkor lenses world renowned among professional photographers."

AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED

Pre-packaged as an ideal companion lens for the new D50 digital SLR camera, the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED is a versatile zoom lens created for a broad range of consumers ranging from occasional weekend snap-shooters to the avid photo enthusiast. It is an ultra-compact, lightweight standard zoom lens with a 3x zoom range that is ideal for everyday photography. With a popular 18-55mm focal length range, the lens can be conveniently used to photograph everything from wide angle landscapes to portraits and is well suited for use at parties, on vacation, and other occasions.

AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED

The new AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED brings far-away subjects to the photographer without the burden of carrying a large telephoto lens. Zooming in on those elusive action shots at soccer or baseball games will fill the frame with images that would be otherwise impossible to capture. Its impressive zoom range of 55-200mm allows users the versatility to capture everything from razor-sharp candid portraits to sports, nature and even wildlife pictures. Despite its long zoom range, the AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED is remarkably compact and lightweight, and proves to be a formidable companion to the instant responsiveness and the impressive speed of the new D50 digital SLR camera.

To ensure outstanding optical performance, both new lenses also feature Nikon's exclusive Extra-Low Dispersion (ED) glass to minimize chromatic aberrations, and Silent Wave Motor technology (SWM) for fast, quiet auto-focusing. All of Nikon's DX Nikkor lenses are optimized for the DX format sensors found in all Nikon digital SLR cameras, making the lens smaller, lighter and with exceptional center-to-edge-to-corner image quality and performance. With the addition of the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses, Nikon photographers can choose from 50 Nikkor lenses, ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D

ED-IF AF-S II super Telephoto.

Both AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses will be available in June 2005 for an estimated selling price of $179.95 and $249.95*, respectively. For more information about Nikon and the Nikkor brand of optics, please visit www.nikondigital.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY, JANUARY 28, 2005 - Marking another significant advancement in lens design, Nikon® (www.nikondigitalusa.com), the world leader in photography, today introduced the versatile new AF-S DX Nikkor™ 18-70mm f/3.5-4.5G IF-ED lens, further expanding Nikon's successful line of DX Nikkor digital-dedicated lenses. Developed to be compatible with all Nikon D-series digital SLR Cameras, the AF-S DX 18-70mm f/3.5-4.5G IF-ED lens will be included as the standard zoom lens in the recently announced Nikon D70 digital SLR camera Outfit.

The AF-S DX 18-70mm f/3.5-4.5G IF-ED covers a very popular focal length range (equivalent to 27-105mm in 35mm format), and offers a selection of Nikon's highly regarded technologies such as Silent Wave motor (AF-S) for super fast and quiet autofocus operation, Extra-Low Dispersion glass (ED) for minimized chromatic aberrations, and Internal Focusing (IF) for convenient and balanced handling. In addition, the AF-S DX 18-70mm f/3.5-4.5G IF-ED also incorporates hallmark Nikon features that customers have come to expect from Nikkor lenses, such as distance information guide window, a reliable metal lens mount for years of durability, and a M/A mode for seamless switching between autofocus and manual modes.

"With the introduction of the remarkable new D70 digital SLR camera, the AF-S DX 18-70mm f/3.5-4.5G IF-ED lens fulfills the need among Nikon digital SLR customers for a versatile, compact new lens that offers a popular zoom range and advanced features," said Richard LoPinto, vice president for SLR camera systems, Nikon, Inc. "Less than 13 months ago, Nikon announced its first DX Nikkor lens, and today with the introduction of the AF-S DX 18-70mm
f/3.5-4.5G IF-ED, Nikon has expanded this line to include four lenses, offering Nikon photographers the broadest range of digital-dedicated lenses in the market, all with exceptional performance, quality and value," he added.

Designed exclusively for use with DX Format SLR cameras, DX Nikkor lenses deliver a versatile range of angle-of-view, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include four lenses. These include:

* AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED: 76 degrees - 22 degrees
50' angle-of-view

* AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED: 79 degrees - 28 degrees 50'
angle-of-view

* AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED: 99 degrees - 61 degrees
angle-of-view

* AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens: 180 degrees angle-of-view

When used with a Nikon digital SLR camera and Nikon Capture(TM) software, images shot with the AF DX Fisheye-Nikkor 10.5mm lens can be transformed into ultra-wide angle rectilinear images with a choice of 100 degrees and 130 degrees horizontal angles of view.

The AF-S DX 18-70mm f/3.5-4.5G IF-ED will be packaged with the newly announced D70 digital SLR camera. The D70 Outfit (including lens) will be available for a suggested retail price of $1999, and an anticipated street price of $1299. Sold separately, the lens will have a suggested retail price of $590. The lens will be available in Spring 2004.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

*Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, NY, SEPTEMBER 16, 2004 - Nikon (www.nikonusa.com), the world leader in photography, today announced an all-new AF-S VR Nikkor 300mm f/2.8G IF-ED super-telephoto lens that features Nikon's remarkable Vibration Reduction (VR) technology. Designed to work seamlessly with Nikon's digital and film SLR cameras, this new lens offers professional sports and action photographers a high level of quality, precision and performance.

"Nikon shooters will attest that Vibration Reduction technology works more effectively in achieving sharper pictures in low light or shaky conditions than any other existing technology. Now sports and action photographers can reap the benefits of VR in a focal length they most often use. Coupled with the added advantage of Nikon's new Nano-Crystal AR coat, photographers can expect very sharp, high-contrast images from the new AF-S VR Nikkor 300mm f/2.8G IF-ED lens," said Jerry Grossman, vice president of Marketing, Nikon Inc.

Based on the extremely popular and well received AF-S Nikkor 300mm f/2.8G IF-ED II, the new lens has been upgraded in specifications and performance to fully satisfy professional photographers. The first addition to this fast and powerful lens is the benefit of VR (Vibration Reduction) - an innovation that allows photographers to take high-quality handheld shots indoors and in dark locations at shutter speeds three stops slower without compromising the sharpness of the picture. A choice of two VR modes allows photographers to best match their shooting conditions and further augments the effectiveness of VR performance. Normal mode primarily compensates for camera shake, and includes automatic panning detection as well as automatic tripod detection. Active mode effectively compensates for vibration in situations where it is pronounced and frequent, such as when shooting from a moving vehicle.

Along with the adoption of VR technology, the new lens also offers handy access to a control pad on the side of the barrel for seamless usability. A Focus Mode switch enables instant and easy switching between M/A (Manual-Priority Autofocus) and M (Manual Focus) modes, while a Focus Limiter switch restricts AF-servo movement within a selected shooting distance range. New Focus Preset buttons can instantly recall a preset focal point - a priceless feature when photographers shooting sports need to quickly return focus to a specific location such as a base or a team's goal.

The AF-S VR Nikkor 300mm f/2.8G IF-ED also benefits from Nikon's new Nano-Crystal AR Coat, which demonstrates superior anti-reflective properties to virtually eliminate ghost and flare to provide clear and vivid images when shooting under powerful sunlight or indoors under spotlights.

The features already incorporated in the lens' predecessor are carried over as well. This includes Nikon's exclusive SWM (Silent Wave Motor) that combines fast and accurate autofocusing with super-quiet operation, ED glass elements that minimize chromatic aberration, Internal Focusing (IF) for smoother focusing and a better balanced body, as well as a rubber ring on the lens mount that delivers the same level of resistance to dust and drops of water as Nikon's professional cameras such as the F6 and D2X and D2H.

Compatibility with Nikon's TC-14EII (1.4x), new TC-17EII (1.7x), and TC-20EII (2.0x) teleconverters extends the flexibility and total reach of the lens to as long as 600mm when mounted on a 35mm film SLR. When mounted on a Nikon digital SLR, photographers can achieve an angle of view equivalent to a 900mm lens.

The AF-S VR Nikkor 300mm f/2.8G IF-ED lens is scheduled to be available at authorized Nikon dealers beginning January 2005.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.