Nikon Features and Technology

MELVILLE, NY (April 10, 2008) - With new advances to "bring your circle closer", Nikon is pleased to introduce the latest version of my Picturetown, a smart and state-of-the-art photo sharing and storage service. Featuring improvements in design and interactivity, my Picturetown makes it easier than ever for consumers to securely store their photos and share them with family and friends.

Upgrades to my Picturetown include the following:

• The ability to upload RAW (NEF) files viewable as JPEGs
• The ability to search for photos by the date they were uploaded or taken using a calendar
• A full-screen slideshow option for viewing photos customizable with now up to 25 choices for background music
• A new system allowing users to rate their images on a scale of 0-5
• A seamless interaction with Nikon's Wi-Fi enabled cameras including the newly announced S52c
• The ability to receive photos uploaded via the Eye-Fi™ card

In addition to those listed above, my Picturetown continues to offer easy-to-use upload and organizational tools, the ability to send photos directly to Flickr®, a mobile application viewable on BlackBerry® devices and smart phones and 2GB free of photo storage.

"For the latest version of my Picturetown, we listened closely to consumers' feedback and added new functions and capabilities," said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. "We invite all cameras users to experience my Picturetown, the ultimate destination for storing, organizing and sharing images."

My Picturetown's new features will launch end of April 2008. Two gigabytes of storage will be free with the option to purchase up to 200GB through a my Picturetown Gold Account. For more information on my Picturetown and other Nikon products, please visit www.mypicturetown.com and www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Flickr® and the Flickr® logo are the trademarks of Yahoo! Inc.
Eye-Fi™ is a trademark of Eye-Fi, Inc.
BlackBerry® is a registered trademark of Research in Motion, Limited

For J.D. Power and Associates award information go to jdpower.com

Join Mark Ellwood as he sits down with Chris Chute, IDC analyst, and Steve Heiner from Nikon. They discuss Nikon's leading wireless imaging technologies and a recent IDC white paper that examines the wireless imaging industry as a whole. Music composed by Frank Ferrucci.

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Highlights include a recap of the world's-firsts in terms of technological imaging advancements from Nikon Corporation as well as their desire to see the Earth; it's most remote locations and capture the world's greatest moments. This video also features some of Nikon's latest innovations on their newest products that all aim to make creating better images more fun and exciting.

To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".

Nikon announced today key findings from IDC, a leading technology analyst, resulting from their white paper titled "The Evolution of Wireless Photography ⁱ " concluding: Nikon has been on the forefront of embracing wireless photography. Since the introduction of its first wireless cameras in 2005 to the current COOLPIX S51c digital camera, Nikon has been the worldwide leader in regards to Wi-Fi integration and innovative ways to share memories such as the new my Picturetown, Nikon’s new photo sharing and storage service. Results are based on IDC’s ongoing research on wireless connectivity, digital camera market research and a consumer survey on the adoption of wireless digital cameras and their propensity to embrace the capability in future camera purchases.

With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires and cables or even computers! The new white paper from IDC states “To date, Nikon is the only digital camera manufacturer to consistently and fully embrace wireless photography. IDC predicts that other top vendors will seek to catch up and embrace wireless photography as well, spurring industry-wide adoption.”

“As the speed and dependability of wireless networks grow, image quality and ease-of-use in digital cameras continue to build. Nikon’s aim is to give the pioneers and the participants of the new web 2.0 an easy way to share not only their photos, but also their lives,” says Bill Giordano, General Manager of Marketing, COOLPIX for Nikon Inc. “Wireless features have advanced significantly since 2005, with changes that consumers can now embrace and easily understand, especially with the recent introduction of the COOLPIX S51c and my Picturetown.”

So how important is the ability to share? The white paper states that 60 percent of respondents cite that they would be somewhat or much more likely to consider one camera over another should it include wireless connectivity. What’s more, respondents said that they would be willing to pay up to $86 more for a camera with this ability.

Nikon continues to enhance this technology to be user friendly and effective based on the needs of consumers. The IDC survey states that 43 percent of U.S. digital camera owners recognized that wireless connectivity is an important feature in choosing a digital camera, and with good reason. Nikon’s wireless COOLPIX S51c camera allows the user to share the photos and movie clips anywhere there is an open access Wi-Fi hotspot. At home, in the office, in a coffee house, airport, a user can simply press a button and have photos sent to email addresses, published to Web sites, or posted on photo sharing communities such as Flickr or Nikon’s own my Picturetown. Business professionals working in the field, such as real estate and building contractors, can utilize Wi-Fi to send pictures directly to prospective buyers or business partners, quicker and easier than connecting the camera and downloading pictures to a computer before sending the image.

Additionally, Nikon engineers digital cameras to enhance not only image quality, but also the “photo-sharing experience” by partnering with service providers T-Mobile®, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile® HotSpots® nationwide* and Flickr®, one of the world’s leading photo sharing communities, to provide consumers with more sharing and viewing options. IDC believes “Nikon's courage in opening its technology is critical for wireless photography to be fully embraced by consumers, and positions the firm well in future consumer mindsets as the manufacturer that helps, rather than hinders, product usage.”

Please click here to view the white paper.

* The T-Mobile HotSpot service is available in Starbucks® coffeehouses, Borders® Books & Music stores, FedEx Kinko's® Office and Print Centers, airports, and the airline clubs of American®, Delta®, United®, and US Airways®.

T-Mobile and HotSpot are federally registered trademarks of Deutsche Telekom AG. ©2007 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

ⁱIDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670 , Oct 2007

Melville, New York — Nikon (www.nikondigital.com), the world leader in high quality digital imaging, precision optics and photo imaging technology, today announced its new D40 digital SLR camera will be Nikon's first camera certified to deliver the highest quality images and photo sharing capabilities with the new Windows Vista. Using the Nikon D40 along with Windows Vista will make it easier and more fun to capture, organize and share beautiful pictures with family and friends.

"The D40 is Nikon's smallest digital SLR to date and provides the customer with the confidence and ability to quickly and easily capture stunning pictures of life's most important moments," says Bo Kajiwara, director of marketing and planning for Nikon Inc. "Nikon is confident that the D40 will satisfy users of Windows Vista with superb image quality and enhanced functionality at a significant value."

"We're excited about the tremendous support and enthusiasm Nikon is providing for Windows Vista at this year's Consumer Electronics Show," said Brad Goldberg, general manager for Windows Client at Microsoft Corp. "By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives."

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (August 24, 2006) - Nikon today announces a partnership with T-Mobile USA, Inc. that enables owners of the new Nikon COOLPIX S7c digital camera to access T-Mobile Hotspot Wi-Fi Service in order to be able to wirelessly share photos with family and friends. Coinciding with the launch of Nikon's COOLPIX S7c, the Wi-Fi service called "COOLPIX CONNECT" makes it possible for users of the new camera to take high-quality photos and send them via e-mail* through a direct high-speed Wi-Fi connection at T-Mobile's U.S.-based Hotspot locations. The COOLPIX S7c is a 7.1 megapixel, 3x Nikkor Zoom ED lens camera that combines high-quality imaging performance, style and impressive new photo- sharing technology.

"The S7c is the most technologically advanced compact digital camera that Nikon has ever released," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "Nikon's all-new COOLPIX CONNECT service allows users to take pictures with the new COOLPIX S7c camera and send them to family and friends across the globe. The partnership with T-Mobile provides customers with the opportunity to share their images easily and seamlessly."

Working with T-Mobile, Nikon's COOLPIX CONNECT provides Nikon COOLPIX S7c users with Wi-Fi service that offers unmatched convenience and ease of use. The first time that a COOLPIX S7c user connects the camera to the T-Mobile network at any of the thousand T-Mobile HotSpot locations nationwide, that user's one year of complimentary T-Mobile HotSpot service is automatically activated**. Choosing Wi-Fi mode on the COOLPIX S7c in a U.S.-based T-Mobile Hot Spot location automatically connects the camera to the T-Mobile network, activates the complimentary T-Mobile HotSpot service, and readies the camera to share pictures through a high-speed Wi-Fi connection.

The T-Mobile HotSpot service enables a total of up to 50MB of images to be sent to a T-Mobile server and stored for a maximum of two weeks. The server sends an email to each specified recipient with a thumbnail and a link to a Web page, thereby allowing COOLPIX S7c users to invite friends and family members to view the images right away, download full-resolution versions of the images to their own computer, or enjoy the images as a slideshow.

COOLPIX S7c customers can access T-Mobile HotSpot service in more than 7,000 U.S. locations, including convenient venues such as select Starbucks®, Borders®, FedEx Kinko's™, Hyatt® Hotels & Resorts, Red Roof Inn™ locations, Sofitel and Novotel hotels, airline clubs of American®, Delta, United® and US Airways®, and many airports. For a complete list of T-Mobile HotSpot locations and more information about T-Mobile HotSpot Wi-Fi broadband service, please visit www.t-mobile.com/hotspot.

The COOLPIX S7c digital camera will be available nationwide in September 2006 with an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* Images sent via COOLPIX Connect can be sent only from the U.S.
** One year of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S7c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. T-Mobile HotSpot service does not include access to the Internet at any Wi-Fi roaming locations. This offer expires on September 30, 2007.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA's GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 275 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States, providing Wi-Fi access at more than 7,800 public locations throughout the country, with further Wi-Fi access being made available at nearly 30,000 international roaming locations. For more information, visit the company Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG.

MELVILLE, NY (August 24, 2006) - Consumers look for the best technology to keep up with their lifestyle. Nikon has consistently developed digital cameras that have connected with consumers needs by providing unsurpassed technology that enhances the picture taking experience. Today, Nikon announced the addition of five new COOLPIX cameras with the consumer in mind.

"Nikon acknowledges that consumer's photography levels vary, which is why the new cameras include a variety of features for every level," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "Each camera in the new line-up includes similar image technologies but with additional features that will allow the user to take great pictures right out of the box. The use of a One-Touch Portrait Button on the outside of the camera makes it easy for beginners to capture great images that they deserve."

Nikon In-Camera Image Innovations for More Satisfying Pictures
Consistent in Nikon's COOLPIX digital cameras is Nikon's In-camera Image Innovations which fix common photo problems. This system includes Face-priority AF*, which can automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

Making it easier than ever to get great-looking pictures, the L5, S7c, S9 and the S10 feature a handy One-Touch Portrait Button that acts as a shortcut to three image innovations; In-Camera Red-Eye Fix, Face-priority AF and D-Lighting. Satisfying shooting is made possible with a choice of 15 Scene modes in all the COOLPIX cameras.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Steady Images Made Possible with Vibration Reduction
Nikon has introduced Vibration Reduction into a selection of the new COOLPIX cameras. Nikon's Vibration Reduction detects camera movement, makes precise automatic in-camera adjustments to produce stunning results with reduced blur. So whether you are panning, shooting in low light, or taking a handheld macro shot, you get a sharper, clearer picture.

Create and Share Pictures Using Pictmotion and Stop-motion Movie
Much more than a slideshow, Pictmotion makes it easy to share the joy of photography with others. Offering entertainment in-camera, it allows users to choose up to 30 images or movies, select one of five soundtracks already in the camera or load new ones to match the mood*, then select a visual style. The COOLPIX S7c and the S10 then produce a show automatically in-camera with pace and transitions set in harmony with the music and style. There's also a new Stop-motion movie function, accessible in the S7c and S9 COOLPIX cameras, that lets users create fun, animated movies. Users simply select objects or models they wish to animate, shoot them, move them, then shoot again. The COOLPIX S7c and S9 then automatically create impressive animated movies in-camera.

Reaching New Heights With Expanded Wi-Fi Capability
With a built-in Wi-Fi that complements the overall attraction of the wave-surface design, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it's shot. Wireless printing sends images wirelessly for printing on a PictBridge-compatible printer***. And with Nikon's exciting new COOLPIX CONNECT service, users can wirelessly upload pictures to the Nikon COOLPIX CONNECT server****. Nikon and T-Mobile™ have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c. The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated. Simply turn on your COOLPIX S7c, choose Wi-Fi mode automatically connecting the camera to the T-Mobile Hotspot or open access network, and you can email pictures directly from your COOLPIX S7c. COOLPIX Connect service enables a total of up to 50MB of images to be sent to the server and stored there for up to two weeks. It also sends an email to each specified recipient with a link to the page, allowing users to invite friends and family members to view the images right away, download them to their own computer or enjoy them as a slideshow.

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject for Windows only; each file up to 3 minutes long.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.
T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

The answer is a new suite of Nikon technology designed specifically for the Coolpix line of digital cameras that includes the proprietary Face Priority Auto Focus (AF), In-Camera Red-Eye Fix and the new D-Lighting feature. These technologies work together in conjunction with the camera to make it easier than ever to capture great pictures.

Face Priority Auto Focus Ensures Sharp Portraits

Imagine a camera smart enough to find a face in a scene. Nikon's new Face-Priority AF can do just that when selected using the camera's Portrait Scene Mode. As its name suggests, Face-Priority AF uses technology transparent to the user to actually identify up to three faces within a scene and then sets the camera's focus point accordingly. The function even brackets the faces on the camera's LCD screen and tracks the faces if they move about during composition. With multiple faces, the camera will determine its focus points based on the closest subject within the shot. The bracket shows confirmation once focus is locked and then turns green to prompt the user to take the picture. The result is crisp, sharp portraits at the press of a single button.

"Face Priority AF is a revolutionary step forward for the everyday snap shooter," said Bill Giordano, General Manager of Marketing for Nikon Inc. "This state-of-the-art technology, makes taking beautiful snap shots as easy as turning on the camera, framing the shot and pressing the shutter release. It's really that simple."

In-Camera Red-Eye Fix Says Goodbye to Red Eye

Beyond faces, most Nikon Coolpix cameras can automatically detect and remove red-eye directly within the camera with Nikon's exclusive In-Camera Red-Eye Fix(TM) technology. This elegant solution to common red-eye pictures detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. Nikon's red-eye solution is completely transparent to the user and the result is simple - less red-eye photographs straight from the camera.

D-Lighting Addresses and Eliminates Dark Photos
Tricky lighting situations or insufficient flash can sometimes lead to dark photographs. Nikon's new D-Lighting function is a tool to fix problems that occur with excessive backlighting and underexposed images from affecting the quality of the resulting pictures. D-Lighting, selected in Playback, automatically compensates for insufficient flash or excessive back lighting in order to obtain a balanced exposure throughout the frame. After applying D-Lighting, the camera saves the original image and a corrected copy to the camera's internal or removable memory. An application of D-Lighting can literally turn a dark, throwaway shot into a frame-able memory.

A combination of these exclusive and exciting new technologies are available on new Nikon Coolpix digital cameras including the Coolpix 4600, 5600, 5900, 7900 and S1. For more information, please visit http://www.nikondigital.com.

About Nikon

Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.